1. Give Back
By: James Lanning

2.  Often had benefit
concerts
 Let their favorite
organizations set up
tables in hallways at
their show
Commitment to Organizations

3.  “The Rex Foundation aims to help secure
a healthy environment, promote
individuality in the arts, provide support
to critical and necessary social services,
assist others less fortunate than
ourselves, protect the rights of indigenous
people and ensure their cultural survival,
build a stronger community, and educate
children and adults everywhere.”
The Rex Foundation

4.  Help families whose
children travel far
for treatment for
severe illnesses.
 300 Ronald
McDonald Houses in
30 countries.
 In 2008, saved
families $226
million in hotel
costs.
Ronald McDonald House

5.  Do you think any other artist or celebrities
for that matter would be that selfless?
 Would you feel closer to your favorite
artists if they acted in this manner?
Questions

6. Marketing Lessons from the
Grateful Dead