1. BY: Matt Watson

2.  Founded in 2006 but launched on August
8, 2008 by David Porter and Remi Gabillet
 New York, California, France
 5 million active users (1/3 Mobile)
 Named one of the best websites by TIME in
2011

3.  Internet radio and social networking website
 Playlists created by users that consist of at
least 8 tracks.
 Browse the site and listen to other user-
created mixes, and/or they can create their
own mixes.
 8 tracks plus, $25 for a 6-month
subscription.

4.  8tracks believes handcrafted music
programming trumps algorithms
 Add titles, images, descriptions, at least 2
tags, and at least 8 tracks when creating a
playlist.
 Mark mixes as unlisted, which makes them
private
 Allows developers to build an 8tracks player
 Very user-friendly
 No audio ads!

5.  Likes
 Dislikes
 Playlists
 Plays
 Followers
 Comments
 Active users

6.  Be Active!
◦ Create Playlists
◦ Like Playlists/ Creators you think are good
 Use your skips wisely!
 Use the privacy setting if you don’t want
people to see your playlists

7.  Target audience of 6 million people between
the ages of 18-24
 Communicate the essence of your
brand, musically
 Sponsored mix competitions
 Already shows banner ads on website, but no
audio!

8.  U.S.'s annual men's college basketball
tournament, 8tracks hosted a "Mix Madness"
competition sponsored by Valvoline
 Players from each of the four tournament
finalists contributed competing playlists.
8tracks' audience voted for the team with the
best musical taste
 Over just one weekend, the playlists
accumulated 35,000+ plays and 1,000+ likes

9.  Just created Xbox Live app
 48 million users of which half are18-24
 Unique + User-friendly = Growth & $ucce$$