Compare your hotel's revenues, costs and profits against your competition. Submit 2 years of P&L data and receive 3 complimentary reports and additional discounts.

1. © 2016 STR. All Rights Reserved.
Join STR’s Profitability Program!
Compare your hotel’s revenues, costs
and profits against your competition.
Submit 2 years of P&L data and receive 3 complimentary
reports and additional discounts.

2. © 2016 STR. All Rights Reserved.
Submit 2 years of P&L data and receive 3 complimentary
reports and additional discounts.
• Complimentary Report comparing your individual property to
country and market performance.
• Companion File including annual financial data on continent,
subcontinent, country, and market-level in multiple currencies.
• Executive Summary analysing revenues, costs, and profits on
continent, subcontinent, and key country-level.
• 44% discount on Custom P&L Reports.

3. © 2016 STR. All Rights Reserved.
TrevPAR
Dept. Exp.
PAR
Undist. Exp.
PAR
GOPPAR
Key performance measures per available room
Total Revenue
Departmental Expenses
Undistributed Expenses
Gross Operating Profit

4. © 2016 STR. All Rights Reserved.
Europe – TrevPAR, GOPPAR, Expenses % Change, YE 2015
EUR Constant Currency
+0.6 % TrevPAR
-1.2 % DeptExpPAR
+3.4 % UndistExpPAR
+1.1 % GOPPAR
Western Europe
Southern Europe
+7.2 % TrevPAR
+1.3 % DeptExpPAR
+8.9 % UndistExpPAR
+14.6 % GOPPAR
DeptExpPAR = Departmental Expenses Per-Available-Room
UndistExpPAR = Undistributed Expenses Per-Available-Room
+2.7 % TrevPAR
+0.5 % DeptExpPAR
+2.0 % UndistExpPAR
+5.3 % GOPPAR
Northern Europe
+3.2 % TrevPAR
+0.7 % DeptExpPAR
+1.4 % UndistExpPAR
+7.1 % GOPPAR
Eastern Europe

5. © 2016 STR. All Rights Reserved.
Asia Pacific – GOPPAR % Change, Margin, & Actual, YE 2015
Key Markets, USD Constant Currency
0%
10%
20%
30%
40%
50%
$0
$50
$100
$150
$200
Tokyo Hong Kong Singapore Sydney Shanghai Bangkok Kuala
Lumpur
New Delhi
GOP ($) % Margin
14% -8% 9% 14% 52% -15% 23%-9%

6. © 2016 STR. All Rights Reserved.
Europe – Payroll Actuals, YE 2015
Key Markets, EUR, Per Available Key
20%
25%
30%
35%
40%
45%
50%
€ 0
€ 10,000
€ 20,000
€ 30,000
€ 40,000
€ 50,000
€ 60,000
Rooms F&B Other GOP Margin
Per Available Key GOP Margin
24% 40% 26% 31% 25% 27% 33% 30% 30% 30% 37% 42%Ratio to Total Revenue

7. © 2016 STR. All Rights Reserved.
STR Coverage – Our P&L Sample
2015 Hotels & Hotel Rooms
+5,600
+1M
+1,200
+260K
+100
+20K
+120K
+450
+1,000
+290K
Hotels
Rooms

8. © 2016 STR. All Rights Reserved.
Deadline for 2016 data submission
If you have any further questions, please email
profitability@str.com
Friday, 24th February 2017