Customer Retention in the Banking Industry.. Case Study of Stanbic Bank Gh

1. SUNYANI POLYTECHNIC
SCHOOL OF BUSINESS AND MANAGEMENT STUDIES
DEPARTMENT OF MARKETING
TOPIC:
THE IMPACT OF CUSTOMER RETENTION IN THE BANKING
INDUSTRY
(A CASE STUDY OF STANBIC BANK – SUNYANI)
OPPONG STEPHEN 06091233
A PROJECT WORK PRESENTED TO THE MARKETING DEPARTMENT IN
PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF HIGHER
NATIONAL DIPLOMA (HND) IN MARKETING.
JUNE, 2012