1. Guerrilla Marketing By Steven Severn Bus360 Professor Saytes Summer ‘10

2. Index Introduction Why Guerrilla? Current Guerrilla trends Case Studies Conclusion Work citied

3. Introduction Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination.[1] Typically, guerrilla marketing campaigns are: Unexpected Unconventional Potentially interactive

4. Why Guerrilla? The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer.[2] Ad Clutter Results may vary, but are unlimited Reaches consumers on a smaller scale, but with a higher impact.

6. Results:

7. 3,000 Flyers Distributed

8. 15,000 Brand Impressions

10. Results:

11. An estimated 850,000+ people saw it just by walking over Tower Bridge.

12. The amount of users of Nokia's navigation services increased 129%

13. In some markets visits to the campaign website exceeded targets with 1500%

15. Guerrillasushi.blogspot.com Old Internship Blog

16. blog.guerrillacomm.com Industry Blog

17. creativeguerrillamarketing.com Industry BlogPowered by SFSU Marketing Association

18. Guerrilla. Fin

19. Work Cited Lyon, Ethan. "..Top 5 Guerilla Marketing Strategies." www.sparxoo.com. N.p., Jun 22, 2009 . Web. 28 Jul 2010. <http://sparxoo.com/2009/06/22/top-5-guerilla-marketing-strategies/>. "Guerrilla Marketing is about Being Unique." www.LevelTenDesign.com. Level Ten Design, 18 Feb 2010. Web. 28 Jul 2010. <http://www.leveltendesign.com/blog/chris/guerrilla-marketing- about-being- unique?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+levelte nblog+(Internet+Insights+by+LevelTen)>. "Case Studies: The Westin Hotel Zen Garden." Attack!. Attack! Event Staffing, Field Support, & Guerrilla Services, n.d. Web. 28 Jul 2010. <http://www.attackmarketing.net/case- studies/zengarden.php>. "Direct Lions Winners." www.canneslions.com. Cannes Lions, n.d. Web. 28 Jul 2010. <http://www.canneslions.com/work/direct/entry.cfm?entryid=9284>.