1. www.atc.co.in
ESTD
1957
Global Logistics Solutions Right People – Right Ideas
A.T.C. (Clearing & Shipping) Pvt. Ltd.
Associated Consolidation Services Associated Container Line Associated Groupage Logistics
Shantanu Bhadkamkar ATC 1

2. Introduction : Philosophy & Strategy
Business Strategy Service Concept Customer Value Full Service Door To Door
Business Units
Custom House
MTO & NVOCC Air Consolidation Ocean Import IATA Agent
Agent
Infrastructure
Full-Fledged OFFICES Global Network Trucks
Differentiation
Commodities Value Added Full Service++ Repertoire Memberships
Business Strength
Shantanu Bhadkamkar ATC
Business Volume Turnover Milestones Customer Relations Awards
Beyond Business
Recreation Conferences Annual Events Golden Jubilee Anniversaries
Future Plans & Conclusion
Logistics Objectives NextGen Logistics 2Emerging Issues Influencing Factor Summary

3. Full Service
Pan-India Clean
Global
High End
Network
Industrial
Clientele
Shantanu Bhadkamkar ATC 3

4. Tax Efficient
Law Compliant Total Solutions
Speed Optimised Customer Focused
We Cannot Direct The Wind But We Can Adjust The Sails
Shantanu Bhadkamkar ATC 4

5. Quality Reliability
Specialisation - Key
Differentiator
Customer
Focus
Expertise (SBU) Flexibility
CUSTOMER FOCUS – Service Orientation

6. Repertoire
Business Modes Of
Logistics Of
Verticals Transport
Services
Customs Air Port to Port
Import
Clearance
Freight Sea Door to Door
Export
Forwarding
Road Warehousing
NVOCC Transit
Rail Distribution
MTO 3rd Country Order
Multimodal
Management
Consolidation Domestic Coastal Tracking
Shantanu Bhadkamkar ATC 6

7. Licensed Custom House Agent
Import – Export – Transit – 3rd Country
Air – Sea – Road – Rail - Multimodal
Licensed Multimodal Transport Operator
Customs – Freight - NVOCC
IATA Accredited Air Cargo Agent
ICEGATE & Customs Registered Forwarder
US FMC Registered NVOCC
Shantanu Bhadkamkar ATC 7

8. Rule 9 / Category I
Pass Holders : 10
Category II Pass
Holders: 50+
Mumbai
Bengaluru Pune Experience: DEEC, STP, FTZ, EHTP, 100%EOU, EPCG, DEPB, DFRC, DFCEC, Exhibitions, Project Imports, High Seas Sale, Re-import, Re-
export, Temporary Imports; Export from Bond, Stock & Sale (including Cenvat), Job Work...
CHA
Kandla Kolkata
LICENSE
Mundra Chennai
New Delhi
Shantanu Bhadkamkar ATC 8

9. Multimodal
Transport Strong Suit Repertoire
Operator
Own Service FCL / LCL /
Licensed MTO
Contracts Break Bulk
Over Dimension
US FMC DDU / DDP
Capable Special
NVOCC & OTI
Equipment
Buyers
Track & Trace Distribution
Consolidation
Carting Space Shippers ICD / CFS – Ex
in CFS Consolidation Works
Shantanu Bhadkamkar ATC 9

10. Approvals Air Freight Services
Customs – Multiple
Competitive
Advance Supplier
Rates
Manifest Consolidation
ICEGATE Pre-Alert Door To Door
AAI Reliable & Order
AI Convenient Tracking -
Police Schedule Chasing
Shantanu Bhadkamkar ATC 10

11. Consignee Cargo
Services
Focus Type
Service
Contracts Suitable Schedule,
Multiple Supplier
Routing, Transit FCL
Consolidation
Time, Options
Competitive
Rates
Door To Door Documentation
Advance LCL
Shipment Support & Scrutiny
Manifest
Order
Transhipments for
Tracking, Status Break-Bulk
Nepal / Bhutan
Update
Extended Detention
Projects ODC
Free Period
Shantanu Bhadkamkar ATC 11

12. IATA
14-3-0354
Stock of Major Airlines
Professional & Trained staff
Consolidation
Rate Agreements with Carriers
Mumbai Chennai New Delhi
Shantanu Bhadkamkar ATC 12

13. Own Fleet Transit & ODC Small
• Dedicated International • Special Package
Contractors • Bangladesh Equipment • LTL
• Nation Wide • Bhutan • Turnkey • Door To Door
Contracts • Nepal • Optimised
Solutions both
for Air &
Ocean
Shantanu Bhadkamkar - ATC 13

14. Including Import
(in India)
Ex-Works DDP / DDU
All India Worldwide
Buyers
Consolidation Import
/ Shippers Export
Consolidation
Air - Sea - Rail
Road - Multimodal
Third Country
Shantanu Bhadkamkar ATC 14

15. Pan India - Own Offices
Pune Pimpri
Mumbai Offices
New Delhi Chennai
Overseas Office
Ahmedaba
Kolkata
d Corporate Nhava-
Dallas, Tx USA
(Lower Sheva
Nashik Tuticorin Parel) [JNP]
Aurangaba
Bengaluru
d
Indore Mundra Air Cargo
Open
Warehouse
Mumbai
Vile Parle Wadala TT
(Andheri) Port (Fort)
(Panvel)
Coimbator
Kandla
e
Staff 300+ Teamwork Integrity Committed Learning Fun Trust
Shantanu Bhadkamkar ATC 15

16. North
Network Independent America Caribbean
Memberships Associates
India ANZ
South Middle
Activity Trade lane America East
Specialist Specialist
Africa Europe
South Difficult
East Destinati
105 Asia Indian ons
Countries Far Sub
500 Cities East Contine
nt
Shantanu Bhadkamkar ATC 16

17. Engineering Glass
• Machinery - New & Old • Glass Fibers
• Components & Spares • Consumer Goods
Global • Electrical Industry • Bottles
Corporations • Electronics & Instrumentation • Laboratory Ware
• Project Cargo
• Medical Equipment
JV
Automobile Industry Chemicals
• Cars • Fertilisers
• Buses • Pharmaceutical
Indian MNC • Tractors • Speciality Chemicals
• Trucks • Soaps & Detergent
•CBU – SKD – CKD • Cosmetics
•Components - Spares • Starch
Institutional
COMMODITIES Consumer Goods
• Steel • Fitness Equipment, Sports Goods
• Yarn & Shoes
• Coir • Dinnerware
MSME • Sanitary ware & Bath Fitting
• Raw Cotton
• Soya Beans • Furniture
• Paper • Medicines
Shantanu Bhadkamkar ATC 17

18. Pre-scrutiny •Import Policy Selection of
of •Custom Tariff Shipping Route
Documents •Statutory Compliances & Line
•DEPB
•DBK
SVB & Customs
Incentives
•DFRC Valuation
•Carriers & Custodians
Claims •Customs Insurance Cover
•Insurance
•Customs Defending Less
Refunds •Octroi Charge
•Bond Cancellation Demands
Information •Regulations
•Tariffs
Arranging
on Foreign
•Costs Survey
Country
Assistance •RBI
•DGFT Appeals
in
Shantanu Bhadkamkar ATC 18

19. Extended Freight Forwarding
Express Spare
Project Exhibition Buyers Shippers Costal
Site Handling Part Buying Agent
Forwarding Forwarding Consolidation Consolidation Shipping
Forwarding
Direct Pay
Advance
Door To Pre- Order for Scheme
Bill of Proactive
Door Scrutiny Customs Selection
Entry
Duty
Cost Saving – Time Saving
Shantanu Bhadkamkar ATC 19

20. PICK UP FOR SERVICE VALUE ADDED BUYING
DOOR TO
CUSTOMS EXPORT / CONTRACTS / REVERSE / AGENT /
DOOR -
CLEARANCE DELIVERY FOR RATE LOGISTICS CONSULTANC AFTER SALE
WORLDWIDE
IMPORT AGREEMENTS Y SERVICE
CHA
    
Shipping Line /
Airline
     
   
Consolidator /
NVOCC /
BROKER
ATC
FULL SERVICE
LOGISTICS

21. International Federation of Freight Forwarders (FIATA)
Federation of Freight Forwarders Association in India (FFFAI)
Association of Multimodal Transport Operators in India (AMTOI)
Air Cargo Agents Association of India (ACAAI)
Maharashtra Chamber of Commerce, Industry & Agriculture (MACCIA)
Bombay Chamber Of Commerce & Industry (BCCI)
Shantanu Bhadkamkar ATC
Indo German Chamber of Commerce (IGCC)
Confederation of Indian Industry (CII)
Federation of Indian Exporters‟ Organisations (FIEO)
Mahratta Chamber of Commerce, Industries & Agriculture (MCCIA)
Maharashtra Economic Development Council (MEDC)
Indian Merchants Chamber (IMC)
Custom House Agents Association (Mumbai, Pune, Kolkata, Chennai, Delhi)
Council For Supply Chain Management Professionals (CSCMP)
21

22. Customs Clearance 30,707
Freight Forwarding 9,981
Total Consignments 40,688
Containers 25,000
Air Cargo - Kgs 4,324,567
Value of Goods Rs. 40 B
Customers 500+
Shantanu Bhadkamkar ATC 22

23. Shantanu Bhadkamkar ATC 23

24. Customer’s Visit Customers’ Workshop
50% : 25+ YEARS : 90% : 10+ YEARS
500 CUSTOMERS
Customer Visits Customer Meet
Shantanu Bhadkamkar ATC 24

25. Partner of Region
Top Sales & Best
United Shipping
IFLN Founder
Felicitation
Member
Shantanu Bhadkamkar ATC
Recognition
Trade Bodies
Federation
National
Airline Awards
25
Several Felicitations from:
Customers, Airlines, Shipping Companies, Exhibition Organisors …

26. Shooting Tournament
Sponsor Snooker Challenge
Vintage Vehicle Rally Cultural Program
Shantanu Bhadkamkar ATC 26

27. ORGANISE * SPONSOR * SPEAKER
Shantanu Bhadkamkar ATC
27

28. 25 Years Award
Anniversary
Best Worker
VIP Guests
Shantanu Bhadkamkar ATC 28

29. Shantanu Bhadkamkar ATC 29

30. Quicker
Lower Cost Pricing, Costing, MIS, Response
Delivery Forecasting, Feed Back Management
Superior Concept Selling &
Range Ability To Handle New
Service Enhanced Role Of
Unexpected Situations
Marketing
Online
Flexibility Dealing With Uncertainty
Global Alliances &
Visibility Strategic Networking
Integration Traceability Better Management Of
Strategic Global Vision
Finances
SHANTANU BHADKAMKAR - ATC 30 Saturday, December 03,
2011

31. More Cargo will move on Delivered Terms
• Increased Interplant Movement & Vendor Managed Inventory
Proliferation of Successful Strategies
• Enhanced Customer Interface
Change from
• „Need Based‟ to „Expectation Based‟
• „Responsive‟ Or „Reactive‟ To „Proactive‟
Logistics Integration of Supply Chains - Value Chain included
• Simultaneous Online Processing & Information Flow
• Servicing at Both the Ends, including intermediate & Customer‟s Customer &
Customer‟s Vendor‟s Vendor
Increased Outsourcing to 3PL & 4PL; even 5PL
• Lean, Green, Reverse …
• Post Delivery & Prior Pick Up Services
Shantanu Bhadkamkar ATC 31

32. •Information Management
•Full Integration with Customer‟s
Technologies ERP
•Middle Ware
•RFID, Bar Coding …
•Hazards
•Accidents
Enhanced Safety •Health
Standards •Safety Culture
•Monitoring, Review & Audit
•Statutory | Compliance
•Packing
Environmental •Green Logistics
Issues •Reverse Logistics
•Carbon Credits
•Domestic
•International
Security •Storage
•Carriage
•Personnel
•Costs: Rise & Volatility
Fuel •Particularly Fossil Fuels
•Peak Oil
•Alternative
Saturday, December 03,
SHANTANU BHADKAMKAR - ATC 32
2011

33. International Transactions
 Domestic Transportation
 Both the countries
 Regulatory Authorities
 Both the countries & transit if any
 International Transportation
 Uni - Modal / Multimodal
 Other Intermediaries
 Ports
 Banks
 Insurance
Saturday, December 03,
SHANTANU BHADKAMKAR - ATC 33
2011

34. Right Place
Right Tariff Right Documentation
Smooth Online
Movement Information
Right Time Good Condition
Right Price
Shantanu Bhadkamkar ATC 34

35. COMPARITIVE POSITION IN INDIA
Cost of Logistics – 14% of GDP
High Overheads & Weak Infrastructure
•More Reliance On Smaller / Feeder
Vessels
•Very Few Freighters & Wide Bodied
Aircrafts (particularly for domestic)
•Higher Cost Of Inland Container Movement,
In Comparison To ASEAN
Saturday, December
SHANTANU BHADKAMKAR - ATC 35
03, 2011

36. 4PL & 3PL
OPPORTUNITIES
• Competition, cost worries and strict delivery
schedules are forcing companies to focus on
core competencies & outsource their logistics
Management to third-party vendors.
• About 75% of the companies in the US use 3PL
providers, while India has just made a start

37. Custom House Agent
customs house agent (cha) is a
person who is licensed to act as an
agent for transaction of any business
relating to the entry or departure of
conveyances or the import or export
of goods at any customs station
Shantanu Bhadkamkar ATC 37

38. Expert On
Customs Law
Information Architect Of
Management Transport
EFFICIENCY COST SAVING EFFECTIVITY SOLUTIONS
Saturday, December
SHANTANU BHADKAMKAR - ATC 38
03, 2011

39. Trade
• Importer
• Exporter
Foreign
Carriers
Agent
• Sea
• Other • Air
Stake • Road
• Rail
Holders
CHA
Authoritie Data
s Carriers
• Customs
• IT Hub
• Other
Custodian
• Port
• CFS
• Warehouse
Saturday, December 03,
SHANTANU BHADKAMKAR - ATC 39
2011

40. CHA Of Tomorrow
Stay Put
10%- Horizontal & Vertical Integration
15%
Without
Super Assets Based Models
Change
Speciali Non-Assets Based
sation 5% - 10%
Leverage CFS Warehouses Trucks Containers
Ships- Domestic 3PL - Value Added
Aircrafts Logistics 4PL, SCM Services
Knowledge &
Relationships
.

41. Real Role Of CHA
TRADITIONAL FUNCTIONS
Customs Documentation & Freight Broker
Formalities • Select & Line & Route
• Port Formalities • Negotiate Freight
• City & State Regulations & even Taxes • Book Cargo
• Bank
• Insurance
Docks Or Godown
Organise Transportation Cargo Handling
• To/From Customer • Crane & Forklift
• To/From Warehouse • Labour Contractor/Board
• Domestic • Coordination & Planning of Movement
• International

42. Integrate & Assemble The
Resources, Capabilities, A
„Non Asset-based Logistics
nd Technology To
Service Provider‟
Design, Supply Chain
Solutions
4PL - Lead
Logistics
Organise Other Third Party Oversee And Manage A
Logistics Partners For Portfolio Of Warehousing
Outsourcing Of Logistics And Distribution From A
Functions Higher Level

43. Cultivating Strong Domain Innovative & Solutions Oriented
Reduce ‘Last Mile’ Supply Chain Cost
Reduce ‘Last Mile’ Supply Chain Cost
Knowledge Approach
• Knowledge Of SCM & Logistics • Research
• Understanding Processes & Strong BPR • Leverage Academics by Practicioners
• Contract Negotiation And Management Skills • Network & Develop Strategic Alliances
Globally
Create Core
Competency &
Differentiation
Strong Sales Leverage Existing
• Blue Ocean Strategy • Activities
• Leverage Existing Clientele Base • Offices
• Long Term Relations • Including Agent Network
Shantanu Bhadkamkar ATC 43

44. 4PL
A 4PL is an integrator that assembles the resources,
capabilities, and technology of its own organization
and other organizations to design, supply chain
solutions.
a term coined by global consulting firm Accenture
A 4PL uses a 3PL to supply service to customers,
owning only computer systems and intellectual
capital.
It has been argued that a 4PL is the same thing as a
"Non Asset-Based 3PL"

45. 4PL
A 4PL is an integrator that assembles the
resources, capabilities, and technology of its own
organization and other organizations to
design, supply chain solutions.
A term coined by global consulting firm Accenture
A 4PL uses one or more 3PL to supply service to
customers, owning only computer systems and
intellectual capital.
It has been argued that a 4PL is the same thing as a
„Non Asset-Based 3PL‟

46. 4PL vis-à-vis 3PL
• 4PL Is Generally
Expected To Be More
Managing
Competent Than 3PL
Information
Technology
In Following Areas:
Managing The
Availability
And Utilization
Of Knowledge
Managing The Activities
Of More Than One 3PL
– Both Operational And
Strategic Elements

47. 4PL = Asset Free
Is only asset free enough?
3PL Paved Way For Outsourcing
Interface
with
client‟s IT
system New BPO,
would be Fills Service Vacuum created by
Lead 3PL
a very Logistics
important
challenge Focuses
for On 4PL is Brings ReEngineere
3PL/4PL Process Neutral Value d Approach
Rather
Than Task

48. Has CHA discovered 4PL?
Planning Systems Strong IT Platform Contracts
• Order • Logistics • Communication • Coordinating
Management • Standards • Visibility 3PL Contracts
• Inventory • Benchmarking • Traceability • Execution
• Raw • BPR • Reports • Management
• Finished • Optimise • Compatibility • Relations
• Supply Manpower • Customers
• Demand • Deliver • Vendor
• Forecasting Customers
• Order Cycles ERP‟s Benefit
The 4PL Would Be Involved In Both The Design
And Management Of A Client's Logistics

49. déjà vu
4PL Already?
Or From what was a Business Model Close to 4PL, we
have now become 3PL.

50. RECIPE
VISION
• BUILD ON CORE
COMPETANCIES
IMPLIMENTATION KNOWLEDGE
• NEUTRAL • KNOW HOW
• COMMITMENT • EXPERIANCE
• PARTNERSHIP • TECHNOLOGY
INVESTMENT
• PEOPLE
• PROCESSES

51. Michael Faraday Generated Electric
Current Using A Dynamo
“Mr. Faraday, but what is the use of electricity?”
• “Your Majesty, what is the use of a
new-born child?“
– To Queen Victoria
• “Why, sir, there is every possibility
that you will soon be able to tax it!”
– To PM William Gladstone

52. Staff Value Financially
300+ Added Sound
Illustrious Full Law
Clientele Service Compliant
Global 50+ Years
Pan India
Network Business
Shantanu Bhadkamkar ATC 52