1) Tilda Riceland Pvt. Ltd. established FACE and FOSTER to help farmers grow Basmati rice through agricultural extension services and research on improved cultivation techniques. 2) Research at FOSTER found that the System of Rice Intensification (SRI) technique produced significantly higher farm yields and better quality rice compared to traditional practices, though it required more labor. 3) FACE works to disseminate improved cultivation methods to farmers through training, information services, and by providing high-quality seeds and equipment, with the goal of helping farmers increase profits from Basmati rice.

1. SRI in Basmati: A Win-Win Situation for Farmers & Rice Processors Anurag Tewari & Bikram Barai Tilda Riceland Pvt. Ltd. Kurukshetra, Haryana

2. Tilda Riceland Pvt. Ltd. India’s Largest Processor & Exporter of Basmati FACE: Agricultural Extension Wing FOSTER: Agricultural Research Wing

3. FACE at a Glance Genesis : 1986 Domicile : Adjoining TRL Premises Other habitat : All Mandies Spoken Language : Hindi with local dialect Objective To ensure that farmers cultivate Basmati on scientific lines

4. Extension Activities

5. Basmati Hotline: 1 800 180 3131 Toll-free facility for farmers - First time in India

6. Wired Communication  Radio talks  Radio spots  Live phone-in program  Sponsorship of agricultural programs  Kisaan Program

9. Distribution of SUPERIOR Quality Agri-Inputs

10. Seed Production & Multiplication  HBC 19 since 2000  Pusa Basmati since 2004 We distribute this on a NO PROFIT – NO LOSS basis  Certified Grade

11. Providing Spray Pumps to Farmer  On a returnable basis  Free of hire charges

12. To Make the Transaction Transparent

13. Paddy Coupon Scheme Tilda Riceland Farmer Pukka Aarti Kacha Aarti Paddy Coupon

14. Our Philosophy… … All this is done by FACE, free of cost. FACE does not impose any obligation on the part of farmers. Farmers may buy seed, take information from us, and yet not sell their product to us.

15. Now to Consider FOSTER ( F ield O f S ystematic T rials & E xperiments on R ice) AN AGRI-RESEARCH WING OF TILDA RICELAND

16. F O S T E R ( F ield O f S ystematic T rials & E xperiments on R ice ) Established : 2000 Objective : Basmati cultivation – a profitable enterprise Philosophy : - A total approach Cultivator Consumer FOSTER

17. Farm Yield of Basmati HAU Claims: 35 Qtls/ha is achievable Farmers tell: 25 Qtls/ha is achieved FOSTER is venturing to bridge this gap Rice is life

18. Constraints Prone to lodging Susceptible to insects Vulnerable to diseases Less turn-around time

21. Superior Quality

24. FOSTER is working on these lines to help farmers to reap rich harvests Thank You...