When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
CALPACT New Media Webinar: Telling stories with Images and Video
1. Welcome to the Webinar
New Media Best Practices:
Telling Stories with Images and Video
With Covered California and
Diabetes Hands Foundation
We will begin shortly…
Image: coveredca.com
2. Today you’ll be hearing from…
Lisa
Peterson
New
Media
Educa3on
Specialist
CHL/CALPACT
Dana
Howard
Deputy
Director
of
Communica3ons
Covered
California
Mike
Lawson
Head
of
Experience
Diabetes
Hands
Founda3on
3. Agenda
• Review of session objectives
• Housekeeping
• Dana Howard ~ Covered California
• Mike Lawson~ Diabetes Hands Foundation
• Wrap-up
4. Objectives
• Understand
how
images
and
video
can
be
used
to
show
program
impact
• Examples
of
how
they’re
used
as
crea;ve
and
affordable
health
promo;on
tools
• Learn
the
value
of
selec;ng
different
types
of
each
to
achieve
organiza;onal
goals
5. How to Participate
• Please mute your phone by entering *6
• Enter questions or comments in the chat box and we’ll address
them during Q & A after each speaker
• Stay tuned for links to the slides, recording and resources -
shared with all participants after the event
9. • Consumer
friendly
• 33,855,039
visits from
Oct. 1, 2013 -
May 31, 2014
• 358 million
page views
• Info available
in 13
languages
• Application
online
• Robust FAQ’s
CoveredCA website
10. CoveredCA Spanish website
• Spanish
language
content
mirrors
English
website
• 809,000 visits
from Oct. 1,
2013 - May
31, 2014
• Application
online
• Spanish Shop
& Compare
Tool
11. CoveredCA on Facebook
• Posts appeal
to wide
demographic
• Pertinent info
on health
plans,
enrollment,
and Essential
Health
Benefits
• Help finding
in-person
assistance
• Updates on
enrollment
deadlines
12. View Video: I’m In
OF XX12
https://www.youtube.com/watch?v=RmQw-Y96YNE
13. CoveredCA on Facebook
• Helpful
information
on where to
enroll & what
to bring
• CoveredCA
reps respond
to individual
questions
• 186K likes
14. CoveredCA on Spanish Facebook
• Posts
address
issues or
concerns
specific to
the Latino
community
• CoveredCA
rep responds
in Spanish to
individual
questions
• 41,109 likes
15. PLAY VIDEO: Tengo un plan
OF XX15
https://www.youtube.com/watch?v=Vods8IgL0UM
16. CoveredCA on Twitter
• Tweets
include
breaking
news, links to
latest news
releases,
enrollment
info
• Live tweeting
during board
meetings
• 37.5 K
following
• CoveredCA
rep answers
individual
tweets
17. CoveredCA on Spanish Twitter
• Tweets
include
CoveredCA
community
events,
where to find
help, and
how to use
coverage
• 5,587
followers
• CoveredCA
rep responds
to individual
questions
18. CoveredCA on Google+
• Google+
posts mirror
CoveredCA
Facebook
posts to
maximize
reach across
all social
channels
• Best platform
to build SEO
(Search
Engine
Optimization)
19. CoveredCA on YouTube
• 52 videos on
CoveredCA
channel
• More than
3 million
views
• Videos in
English and
Spanish
• 1,167
subscribers
• Videos
include help
enrolling and
success
stories
20. Play Video: Philip’s Story
OF XX20
https://www.youtube.com/watch?v=V8oHZFB55-E&list=PLCFmr5cEGdHDs5q2K-
HVLgkd8QKGE4b_5
21. CoveredCA on Instagram
• Appeals to
millennials
• Photos offer
health and
lifestyle tips
• Instagram is
growing more
rapidly than
Facebook
and Twitter
• Advantage:
All posts
appear in
feeds of
every
follower
22. Q & A for Dana
• Send
a
ques3on
or
comment
using
the
chat
box
func3on
• Click
“raise
hand”
buLon
to
be
taken
off
mute
and
ask
a
ques3on
verbally
Dana
Howard
Deputy
Director
of
Communica3ons
Covered
California
74. Q & A for Mike
• Send
a
ques3on
or
comment
using
the
chat
box
func3on
• Click
“raise
hand”
buLon
to
be
taken
off
mute
and
ask
a
ques3on
verbally
Mike
Lawson
Head
of
Experience
Diabetes
Hands
Founda3on
76. What action step will you take after the webinar?
• What do you think you can do in the next month to
further your goals with using images and video?
• Let us know ~ we’d love to check back with you and hear how
it’s going!
• We appreciate your feedback!