Your website is the “front door” and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to educate and inform, build goodwill, raise funds, and bring people together. In this workshop, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Laura Shapiro of Global Fund for Women and Alex Bernardin of the San Francisco AIDS Foundation shared best practices for ensuring people not only cross your online threshold and stay awhile, but also strategies for how to deepen visitor engagement and motivate them to take action. Enjoy this resource from the training! To view other presentations, resources from this workshop: http://www.slideshare.net/SPHCalpact/calpact-training-social-media-usage-by-channel http://www.slideshare.net/SPHCalpact/calpact-training-resources-for-understanding-key-performance-indicators http://www.slideshare.net/SPHCalpact/calpact-kp-is-forengagement http://www.slideshare.net/SPHCalpact/calpact-training-features-for-engagement http://www.slideshare.net/SPHCalpact/calpact-how-to-make-website-more-engaging-workshop-051413 To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

1. How to Make Your Website More Engaging Workshop 05/14/2013
New Media Training Series:
Looking for Engagement Features in NonProfit Websites
These resources are also listed (and linked) online here: http://www.alexjbconsulting.com/npo-engagement/
In preparation for a presentation on how to increase ‘engagement’ on a website, I assessed a number of health-
related non-profit websites for how they made use of a variety of features.
Here are the features we considered:
 Social Media, easy sharing
 Mobile-friendliness
 Visually rich content, such as photos, video, infographics, charts, illustrations
 User-contributed content (comments)
 Content that invites response
 Expand/Collapse sections, like with FAQs
And the sites:
Global Fund for Women – responsive design, lots of photos, video sharing campaigns, hero sliders, Pinterest and
other soc med, rolling asks on thank-you pages
San Francisco AIDS Foundation – Facebook commenting, hero sliders, photos, addthis sharing, content cross-
linking
AIDS.gov – social media linkage; embedded twitter feed; graphics for health education (with clever Pinterest
connection)
Health Initiative for Men - Super gold star for interactivity! Fun ‘quiz’ to help people identify their risk level
Greater Than AIDS - heavy use of imagery, clearly representing their target ethnicity; huge homepage slider;
floating social sharing widget
Food Water Watch – Factory Farm Map - Really rich, interactive data-driven map that presents as very simple, easy
to use.
World Wildlife Fund – great responsive design, gorgeous photography, all content shareable, How You Can Help
feature on every page
Charity:Water – terrific use of infographics and video (Why water? Page)
Malaria No More – modal window to promote current campaigns, elegant simplicity, tells the user exactly what they
should do