Are you confused by all the social media marketing lingo and terms? You are not alone! SO! What? SOcial introduces the complete glossary of social media terms for those interested in social media marketing. Master these terms and you'll be a social media know-it-all in no time guaranteed!

1. SOcial Media Marketing Terms
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2. (A)
API – Application Programming Interface,
commonly used by developers – it is code that
is intended to be used by other software
components to communicate with one other.
Avatar – graphical images that represent
people. They can be a logo, image, or photo.
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3. (B)
B2B – Business to Business, commonly used to describe the
type of customers a company sells their products to.
B2C – Business to Consumer, commonly used to describe the
type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is
similar to a journal or diary, although many companies now
use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of
another blog indicating who that blogger reads on a regular
basis.
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4. (C)
Crowdsourcing - a term used to harness
knowledge and skills of a group of people
to solve a problem or contribute content.
CTA – Call-to-action, commonly used in
email or marketing campaigns and
signifies what you want a person to do
once they see your campaign or ad.
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5. (F)
Feeds - are ways in which you can read or listen
to items from blogs, podcasts, or other RSS feeds
without going to the actual websites. You can set
up the feed to be delivered to you via email or
you can go to the feed site.
Freemium – a type of business model that offers
you some of the product for free and then allows
you to upgrade and add additional options for a
premium price.
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6. (H)
Hashtag – is the pound sign (#) that is put
in front of keywords or phrases and used
on Twitter so that people can track and
follow those conversations easily
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7. (I)
iOS - is a mobile operating system
developed by Apple.
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8. (M)
Metatags - are keywords that are embedded
in your HTML of your website that provide
information about the site’s content and allow
search engines to categorize your site.
Microblogging - the act of posting short
messages to a website. For example, Twitter
is a microblogging site.
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9. (N)
News feed – is a feed full of news that
you want to receive or have subscribed
to. For example, for Twitter it is all of the
tweets from the people you are following
comprise your news feed. For Facebook,
all of your “friends” posts are considered
your news feed.
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10. (O)
OS – stands for Operating System and
is a program loaded onto a computer
or mobile device that performs
common basic tasks such as sending
output to the display screen.
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11. (P)
Permalink - A web address (URL) of a particular post within a blog or
website
Plugin – is a software component that adds functionality to a website
or blog. For example, social sharing buttons are usually packaged as a
plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then
downloaded from a website so that you can view or listen offline.
Post – text that you type in a box on a web page to educate or inform
others of news or information you wish to share on the internet to
an audience
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12. (R)
ROI – an acronym that stands for return on
investment and refers to what you will get in
return for the amount of time or money you
are investing in something.
RSS – stands for really simple syndication and
it allows you to subscribe to blogs or other
media and have it delivered to you through a
feed.
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www.sowhatsocial.com

13. (S)
SEO – Search Engine Optimization, used when talking about
keywords that increase your search rank on web search engines like
Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is
text you type into a web page to educate or inform an audience on
the interenet.
SMO – Social media (or marketing) optimization, is the measure of
social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can
be organized and tagged by the user. Examples of social bookmarking
sites are Pinterest, StumbleUpon, Digg, and Delicious.
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14. (W)
Widget – is a chunk of code that allows
you to add functionality to your website
without you having to write any code
yourself. It usually displays static content,
although sometimes they are derived
from plugins and can be someone
dynamic with rotating text for example.
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15. SO! What? A SOcial Media
Company. Engage. Connect. SOcialize
Located in Vancouver
More information? Connect with us!
www.sowhatsocial.com
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