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Facebook’s Graph Search




        © SO! What? SOcial
       www.sowhatsocial.com
On January 15, Facebook CEO Mark
Zuckerberg unveiled a new search feature
  called Graph Search which is the third
      feature along with the already
 established Timeline and Newsfeed. You
  can post content, pictures, updates on
 the Timeline while the Newsfeed is how
       the content gets distributed.


                 © SO! What? SOcial
                www.sowhatsocial.com
Do you want to receive personalized
    search results on Facebook?




              © SO! What? SOcial
             www.sowhatsocial.com
The Graph Search does just this. It leverages
 the connections between your friends and
   they brands they like. For example this
enables you to search based on shared social
connections for the best results on where to
  shop, where to stay for your next holiday,
where to find a realtor, the best place to find
            sushi, the list goes on


                   © SO! What? SOcial
                  www.sowhatsocial.com
. Facebook has opened a new world of
  social media discovery by spreading
  the value of check-ins, shares, likes,
    followers and photos with Graph
                Search.



                 © SO! What? SOcial
                www.sowhatsocial.com
Zuckerberg said that “every piece of
  content has its own audience.”

Like SO! What? SOcial on Facebook or
         follow us on Twitter

               © SO! What? SOcial
              www.sowhatsocial.com
The difference between search engines like
  Google, Yahoo and Bing and Graph Search on
Facebook is that each search is personalized and
    unique to each user based on their social
 connections. This means it is harder to test the
 effectiveness of Graph Search VS Search Engine
  Optimization (SEO) on Google as it has many
   working components that make it more of a
challenge that requires specific tools and tactics.



                     © SO! What? SOcial
                    www.sowhatsocial.com
Graph Search is starting to roll out in
beta. What this mean is it will require
   the adoption of Facebook users
behaviors on Facebook which will take
                time.



                 © SO! What? SOcial
                www.sowhatsocial.com
The brands that are ahead of the puck
and take advantage of the new search
 on Facebook will gain a competitive
advantage against those who have not.
   The same thing happened when
  Facebook Pages and Google Search
 were first introduced to the market.

               © SO! What? SOcial
              www.sowhatsocial.com
SO! What? A SOcial Media
Company. Engage. Connect. SOcialize
 More information? Connect with us!
       www.sowhatsocial.com


               © SO! What? SOcial
              www.sowhatsocial.com

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Facebook Graph Search Feature

  • 1. Facebook’s Graph Search © SO! What? SOcial www.sowhatsocial.com
  • 2. On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed. © SO! What? SOcial www.sowhatsocial.com
  • 3. Do you want to receive personalized search results on Facebook? © SO! What? SOcial www.sowhatsocial.com
  • 4. The Graph Search does just this. It leverages the connections between your friends and they brands they like. For example this enables you to search based on shared social connections for the best results on where to shop, where to stay for your next holiday, where to find a realtor, the best place to find sushi, the list goes on © SO! What? SOcial www.sowhatsocial.com
  • 5. . Facebook has opened a new world of social media discovery by spreading the value of check-ins, shares, likes, followers and photos with Graph Search. © SO! What? SOcial www.sowhatsocial.com
  • 6. Zuckerberg said that “every piece of content has its own audience.” Like SO! What? SOcial on Facebook or follow us on Twitter © SO! What? SOcial www.sowhatsocial.com
  • 7. The difference between search engines like Google, Yahoo and Bing and Graph Search on Facebook is that each search is personalized and unique to each user based on their social connections. This means it is harder to test the effectiveness of Graph Search VS Search Engine Optimization (SEO) on Google as it has many working components that make it more of a challenge that requires specific tools and tactics. © SO! What? SOcial www.sowhatsocial.com
  • 8. Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. © SO! What? SOcial www.sowhatsocial.com
  • 9. The brands that are ahead of the puck and take advantage of the new search on Facebook will gain a competitive advantage against those who have not. The same thing happened when Facebook Pages and Google Search were first introduced to the market. © SO! What? SOcial www.sowhatsocial.com
  • 10. SO! What? A SOcial Media Company. Engage. Connect. SOcialize More information? Connect with us! www.sowhatsocial.com © SO! What? SOcial www.sowhatsocial.com