Imagine traveling by time machine and knowing the future trends… Marketing would be much easier Knowing which technologies would end up having impact on your marketing would save you from wasting time and money on different platforms With future insights, you can understand your target audience and make plans to engage them So, let’s make some predictions for 2017 1. Data Driven Decisions What should be the color of your call to action button? How much text should we use in a landing page? In 2017, marketers will make more data based decisions The art of marketing is turning into a science With all the analytics you can track website visitors, CTA clicks, bounce rate etc Marketers will scientifically analyze what’s working and what’s not 2. Personalized Campaigns Music listening apps like Spotify& Pandora allow users to create personalized playlists Amazon recommends products according to the interests of the users So how will you show your content to your target audience? Create a buyer persona of your audience and then plan your ad campaigns 3. Native Ads In 2015, native ad spend was around $11 billion In 2017, it is estimated to reach $17 billion People were seeing fewer traditional Ads and are using plugins like Ad blocker Publishers were earning less so the new model took over Native Ads are designed to fir naturally into publications without interrupting the user interface of the website 4. Responsive Design Google now considers responsive design as a ranking factor Responsive design does not mean only mean a mobile friendly website A responsive design fits into every device on which Internet can be used With new mobiles, new tablets & new screen sizes coming every month, you should be ready with your responsive design to take on the future