February 18 -22, 2013 marked the first time Social Media Week took place on the continent of Africa! Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday citizens from Nigeria -and throughout the continent and the diaspora- to explore how people and organizations are connecting to share new ideas and information. This report outlines key metrics and outcomes of the week. To learn more about Social Media Week Lagos visit: http://socialmediaweek.org/lagos/

1. SMW LAGOS
2013 IN REVIEW

2. + ABOUT
+ STATISTICAL REVIEW
+ CONFERENCE IN REVIEW
CONTENT

3. CITY HEADLINE SPONSOR
MAJOR SUPPORTING SPONSORS
SMWLAGOS 2013WASMADEPOSSIBLE BY
GLOBAL HEADLINE SPONSOR
LAGOS STATE GOV.
PORSCHE
ARIK AIR
TERRA KULTURE
M-NET
AMARA SUITES
FOUR POINTS
SHERATON
MOOREHOUSE
SOFITEL
AdditionalSupport
MediaSupport
BELLA NAIJA
AFRICA MAGIC
CHANNEL O
BUSINESS DAY

4. PARTICIPANTS
SocialMediaWeekLagosparticipantsrepresentadiversegroupof
leanersandcreators.WithattendeesfromacrossAfricaandaround
theworld,SMWLagosparticipantsgatheredtoexploreawiderange
oftopicsincludingeducation,entertainment,bankingandpolitics.

5. The mission is to help people and organizations connect
through collaboration and the sharing of ideas and information.
With over 100 events, including keynotes and panels that explored how
Africans – Nigerians in particular – are incorporating social media in their
unique social, political, and creative landscapes, Social Media Week Lagos
confirmed just how important being connected to the world is for 21st
century Africans.
NGOZI ODITA
EXECUTIVE DIRECTOR – SOCIAL MEDIA WEEK LAGOS
“ ”
ABOUT
Social Media Week is a worldwide event
exploring the social, cultural and economic
impact of social media.

6. 23 CITIES
16 COUNTRIES
65K ATTENDEES
5K PRESS MENTIONS
1M ON SOCIAL AND MOBILE
600M IMPRESSIONS
LONDON
BARCELONA
BERLIN
LOS ANGELES
VANCOUVER
HONG KONG
SHANGHAI
BOGOTÂ
JEDDAH
GLASGOW
CHICAGO
TORINO
HAMBURG
SÃO PAULO
SAN FRANCISCO
TORONTO
TOKYO
PARIS
WASHINGTON DC
MIAMI
NEW YORK
SEOUL
GLOBAL FOOTPRINT 2013
SINGAPORE
LAGOS

7. ABOUT
OBI ASIKA
Chairman of the Advisory Board, Social Media Week Lagos
“ ”
In just under a year, we have built the
platform for a community that has the
potential to reach millions of Africans
across the continent and diaspora.
Social Media Week Lagos 2013 was one of the most amazing
experiences of my life thus far. It was truly inspiring to see the breadth of
knowledge, skills, information, data and networking on display during the
week. For too long Nigerians have worked in individual silo's, protective
of their ideas and reluctant to share, but the theme of SMW Lagos was
"Open and Connected" and I believe we achieved that!

8. FEB ‘13 LAGOS STATS

9. TESTIMONIAL
Hosting Social Media Week on the African continent has been a goal
of ours for sometime and as the largest country with 170 million
citizens, Lagos, Nigeria felt like the most exciting place to host. The
quality and diversity of the content was as high as we've seen
anywhere and the level of engagement from the Lagos community
was inspiring to see. Hearing these new perspectives on how social
media and technology is shaping the lives of African people, how
it's changing government and giving the youth in Africa a new voice
is a powerful message to the rest of the world. We believe that
Social Media Week Lagos will become an important platform for
continuing to shape this conversation for many years to come.
“
TOBY DANIELS
Founder & Executive Director
Social Media Week
”

10. LAGOS PRESS MENTIONS
SMW Lagos 2013 received over 300 press mentions
globally, generating more than 31M impressions.
Sources included CNN, The Guardian NG, Black
Enterprise, EBONY, BBC, ARISE and more.

11. EVENTS

12. Adebiyi Mabadeje, Honourable Commissioner, of
Science & Technology for Lagos State Government
participated in SMW Lagos CYBER SAFETY panel
organized by Funke Babatola CEO of F.B. Initiatives.
CYBER SAFETY

13. GUESS FASHION DAY
Pairing local style and social media, iconic global
brand GUESS headlined a day long event of Social
Media Week panels featuring Nigeria’s top fashion
bloggers and online retailers followed by a very
fashionable cocktail party!

14. Located at the B.I.T Hub at the Porsche Centre
BILLBOARD MUSIC DAY hosted by Diamond Bank
and BEAT FM was a day long event featuring a
keynote by Yinka Adegoke, Deputy Editor, Billboard.
BILLBOARD MUSIC DAY

15. Located at the B.I.T Hub at the Porsche Centre Nigeria’s, young and
emerging leaders such as Tonye Cole,the CEO of Sahara Energy and
Uche Pedro, the Managing Director and Founder of BellaNajija.com took
part in Africa 2.0: An Evening With Leaders. This session was moderated
by award-winning journalist Nkiru Asika.
AFRICA 2.0

16. Designed to engage and stimulate a stirring dialogue,
several panels explored the role of social media and
technology for Nigeria’s huge banking industry.
Stanbic Bank, EFInA & telco Etisalat lead the
discussion on the future of Mobile Money!
BANKING ON NIGERIA

17. The Nokia Pop-up Photo booth was an interactive
exhibit that featured fun, themed props which served
as SMW souvenirs. The installation provided a platform
for attendees to experience the imaging technology of
Nokia’s product line while honoring the spirit of social
media photo sharing.
NOKIA POP UP PHOTOBOOTH

18. SMW LIVE CONCERT SERIES
To wrap up the long days of panels and workshops
Social Media Week Lagos, organizers together with
Global Headline Sponsor Nokia and City Headline
Sponsors ETISALAT and STANBIC hosted a nightly
SMW LIVE Concert at Terra Kulture which featured
some of Nigeria’s biggest stars including 2Face, Ice
Prince & Banky W!

19. YINKA ADEGOKE
Deputy Editor, Billboard
BOLANLE AUSTEN-PETERS
Founder, Terra Kulture
BRIANT BIGGS
Director of Mobile Strategies,
Roc Nation
TONYE COLE
Chief Executive Officer,
Sahara Energy
DAYO ELEBGE
CEO, Naija Sounds
DR. AKUDO ANYANWU
IKEMBA
CEO Founder, Friends Africa
MARC-ANDRÉ SCHMACHTEL
Director, Goethe-Institut
Nigeria
KOLA KARIM
Founder, Shoreline Group
DAYO OGUNYEMI
CEO, 234 MEDIA
LESLIE “LEE” KASUMBA
Channel Manager, Channel O Africa
at M-Net
EMMA KAYE
CEO, Bozza
COLIN GAYLE
CEO, Billboard Africa
WIEBE BOER
CEO, Tony Elumelu Foundation
OLAOLU SASORE
National Coordinator & CEO,
SchoolNet Nigeria
CHIKA NWOBI
Founder, L5Lab
OJOMA OCHAI
Assistant Country Director, British
Council Nigeria
CLAUDINE MOORE
Founder, C Moore Media
UCHE PEDRO
CEO, Bella Naija
MAMADOU KWIDJIM TOURE
Founder, Africa 2.0
JULIET EHIMUAN
Country Manager, Google Nigeria
MARCUS GLOVER
President, The GLU Agency
AYO ALLI
Director, Illa Media
ABASIAMA IDARESIT
Managing Director & Founder, Wild
Fusion ltd
NNENNA ONYEWUCHI
Founding Partner, BlackBox
CHRIS UBOSI
Director, Classic FM/Beat FM/ Naija
FM
TAJ ONIGBANJO
CEO for Africa Digital Media
SEYI AKINWUNMI
Chairman, Lagos State Football
Assoc.
MARK REDGUARD
CMO, Spinlet
MATTHEW DAWES
All Amber, CEO Mobile West Africa
ADVISORY BOARD

20. #TRENDING LAGOS
The Social Media Week Lagos, hashtag #SMWLAGOS
was among the top 10 most talked about news items
on the web in Nigeria, and reached number 1 twice
during the week! Over a dozen SMW Lagos trending
topics made their Twitter top 10 debut during the
week.

21. LIVESTREAMED EVENTS
Dozens of SMW Lagos events were live broadcast via
Livestream.com to real-time viewers around the globe.
For Archives: http://new.livestream.com/smwlagos

22. breadth
OBI ASIKA
Chairman of The Advisory Board, SMW Lagos
China.asika@gmail.com
www.socialmediaweek.org @socialmediaweek
THANK YOU!
Now more than ever I believe Nigerians are amongst the most social, innovative
people on the planet and it was a real privilege to be Chairman for SMW Lagos.
Along with my partner Ngozi Odita at Society HAE/AFRIKA21 I want to thank our
friend Toby Daniels, our stellar advisory board, generous sponsors and venue
partners without whom there would have been no event. We want to thank Lagos
State Government, HE B.R Fashola, SAN, The SSG, Hon Adebiyi Mabadeje, and his
team for their support and for giving us the confidence to move forward. Finally I
want to thank our amazing team, you were all part of history, congratulations. With
all of that said we look forward to seeing you all either physically or in social media
as we countdown the journey to Social Media Week Lagos 2014.