Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)
9. Steering groups
Parent Brand/
PR Legal
brand advertising
Digital
Insight Engagement
SMS
Business
HR
teams
Customer Internal Agency 2
Agency 1
service comms
25. Why Zappo’s use Twitter
• Transparency & Values: Twitter constantly reminds me
of who I want to be, and what I want Zappos to stand for
• Reframing Reality: Twitter encourages me to search for
ways to view reality in a funnier and/or more positive way
• Helping Others: Twitter makes me think about how to
make a positive impact on other people’s lives
• Gratitude: Twitter helps me notice and appreciate the little
things in life
Tony Hsieh – CEO, Zappos.com