Antoine Online Presentation during Social Media Week Beirut

1. Antoine Online
The Lebanese Amazon.com
that embraced engagement
strategy
Social Media Week Beirut
23.09.2011
1

2. Today:
Antoine Online, the e-
commerce website of Antoine
Bookstores, is the local
Amazon.com alternative.
2

3. AntoineOnline.com
3

4. Context
1. Who we are?
2. Positioning
3. Social Media in regards with Marketing Strategy
4. Our goal
4

5. 1. Who we are?
Books from around the
globe at a fair price with
free shipping locally.
Number of references: 1.5 M
Languages: 6
But also: CDs and DVDs 5

6. 2. Positioning
Antoine Online: the one
stop shop for culture from
around the world.
6

7. 3. Social Media in regards with Marketing Strategy
Antoine Online: the online
library that is close to you.
7

8. 4. Our goal
Making the book buying
action an extension of
your online activity
through an ecosystem.
8

9. Examples of
our collaborations
1. Maya Zankoul
2. Walid Nahas
3. Zeina Daccache
4. Metropolis 9

10. 1. Maya Zankoul
Buying the book could be an extension of
the relationship between the blogger
and his readers.
10

11. 2. Walid Nahas
Antoine Online is the commercial extension of
the artist Walid Nahas to reach its audience
worldwide.
11

12. 3. Zeina Daccache
Selling all the sub-products of a cultural
project: the CD, DVD and Documentary of
“12 Angry Lebanese”.
12

13. 4. Metropolis
Buying books in relation to a movie or a
theme in display at the cinema theatre.
13

14. The vision:
Buy without bother
14

15. Context
1. The request
2. The insight
3. The response
15

16. 1. The request
Give the right book to the
right reader at the right
time.
16

17. 2. The insight
People are more eager to
buy based on a
recommendation.
Create a content around a
book that is not available
elsewhere. 17

18. 3. The response
Crowd sourcing, finding
the content experts.
18

19. The challenge:
Engaging online booksellers
19

20. Context
1. Who?
2. How?
3. Why?
20

21. 1. Who?
Anyone who talks about
books online: Bloggers,
Authors, Online Book
Clubs…
21

22. 2. How?
Become an Antoine
Online affiliate.
Add a link or widget to
your website.
22

23. 3. Why?
Who is the best person for selling a very
specific book?
A specialized bookseller in his shop.
A friend who already read the book.
Someone who knows and loves a specific
subject and has read and analyzed all
the relevant books. 23

24. Conclusion
The bookseller is no
longer in a bookstore, he’s
next to you through social
media.
24

25. Join Us
antoineonline.com
facebook.com/AntoineOnline
twitter.com/Antoine_Online
25