19. A DSP (Demand Side Platform) is defined as:
“A system that allows buyers of digital
advertising inventory to manage multiple ad
exchange and data exchange accounts
through one interface.”
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24. 1. Faster results: Multichannel approach can drive
faster results.
2. Control your campaign: You can guide the user
journey between platforms. (website to social
media and vice versa)
3. Grow loyalty along time: Keep the database of
your past engaged users and launch a campaign
to them in the future period using retargeting or
audience targeting.
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