The document discusses how four unprecedented megatrends - mobile, social, local, and big data - are reshaping companies, industries, and economies. It notes that mobile software will replace everything people write, carry, and touch today. It also discusses how more sophisticated systems are needed to manage the larger and more complex big data being created, and how data from social networks like Facebook provides a wealth of information about users that can be used to personalize marketing and commerce. Social CRM is presented as more powerful than traditional CRM because it is free, data has a longer lifetime, and builds higher trust levels.

2. THE END

3. THIS IS
THE END OF
MARKETING
AS WE KNOW IT

5. 6
7
980
119

6. 6 Years ago: None of the
technologies we are talking
about existed.
7
980
119

7. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
119

8. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
Million
facebook
users.
119

9. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
Million
facebook
users.
119 Facebook is growing
out of 123 countries
world wide

11. Four Unprecedented
Megatrends Are Reshaping
Companies, Industries,
and Economies

12. Four Unprecedented
Megatrends Are Reshaping
Companies, Industries,
IG TA
B DA
and Economies
LO
CA
L SOC
OBILE
IAL
M

14. Mobile Software Will Replace Everything
that People Write, Carry, and Touch Today
replaced
by Apps

16. Think Mobile. Social. Local.

17. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
1,000,000s 100,000,000s
USERS
10,000s
100s
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA

18. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
1,000,000s 100,000,000s
USERS
Social
Intelligence
Mobile
Intelligence
10,000s
Web
Intelligence
100s
Desktop
BI
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA

19. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
30 Billion New Content Pieces
Added Monthly to Facebook
1,000,000s 100,000,000s
140 Million Tweets
USERS
Social Sent per Day
Intelligence
10 Trillion Texts Projected
Mobile
Intelligence Worldwide for 2013
10,000s
Web 35 Hours of Video Uploaded
Intelligence every Minute to YouTube
100s
Desktop 8 Exabytes of Business Data
BI
Created Annually by Companies
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA

21. CUSTOMER
BEHAVIOR HAS
CHANGED!

23. CUSTOMER
WAS ALWAYS
KING.

25. BUT NOW
EXPECTS TO
BE TREATED
LIKE ONE

27. Wouldn´t this be the perfect customer?

28. The reality looks different...

30. KINGS EXPECT GREAT SERVICE ...

31. KINGS EXPECT GREAT SERVICE ...
CONVENIENT MOBILE
RELEVANT TARGETED
ENGAGING SOCIAL

33. SO HOW DO YOU
GET CUSTOMER´S
ATTENTION?

35. It´s all about
DATA

37. ... and all of their interests
Facebook users publish 60-70
items about themselves

38. ... and all of their interests
Facebook users publish 60-70
items about themselves
DEMOGRAPHICS ACTIVITIES INTERESTS NETWORK
Name: John Doe CHECK-INS BRANDS FRIEND - JANE
Age: 28 Golden Gate Park Timberland, Adidas, Crest Age: 32
Birthday: Oct 25, 1983 Juice It! PLACES Gender: Female
Gender: Male Giants Stadium Yosemite, Napa Valley, Likes: Zinfandel
Family: Married Markham Winery Big Sur, Rome Check-ins: Grand Canyon
Education: Masters 12 RSVP‘S
Tuesday
PEOPLE FRIEND - TOM
College: Georgia Tech 49ers Game Steve Jobs, Hillary Clinton,
Tahoe ski weekend Age: 34
Location: San Francisco, CA Leo Messi, Lady Gaga
New Year’s Eve party Gender: Male
Hometown: Cincinnati, OH Likes: Golf
Country: USA Escape from Alcatraz SPORTS
49ers, Giants, Sharks, Check-ins: Starbucks
Employer: Intel Warriors
Language: English, Spanish

40. PRIVACY&
SERVICE
Two sides of the same coin.

41. PRIVACY&
SERVICE
Two sides of the same coin.

43. NO DATA.
NO EXCLUSIVE SERVICE.

44. NOW WHAT?

46. SOLUTION

47. MESSAGE
EVENTS
YOUR FACEBOOK FANBASE

48. GET THE WHOLE SOCIAL GRAPH OF YOUR FANBASE

49. GET THE WHOLE SOCIAL GRAPH OF YOUR FANBASE

50. WISDOM STRUCTURES & ANALYZES
YOUR CUSTOMER BASE

51. WISDOM STRUCTURES & ANALYZES
YOUR CUSTOMER BASE

52. E
C
ER
M
M
O
C
SA GE
MES
DEALS
EVE
NTS
C
O
U
PO
N
PERSONALIZE YOUR MARKETING & COMMERCE

54. Social CRM is much more powerful than
Traditional CRM

55. Social CRM is much more powerful than
Traditional CRM
Traditional CRM Social CRM
Setup Cost $ xxx millions Free
Half Life of Data 36 months A lifetime
Maintenance Cost $ x millions per year Self-Maintained
Level of Trust Low High

59. WERED by
friendly intelligence

60. Es folgen die neuen Grafiken...

62. IN 1990,
THE LARGEST
BI DATABASE
WAS 200 GB.

63. IN 2011,
KIDS UPLOADED
200 GB VIDEOS
EVERYDAY

64. John Deere uses
SOCIAL MEDIA AS AN
ADDITIONAL SALES CHANNEL

65. And makes 1,5 million $
additional revenue on facebook

67. 130 friends
per user on average

69. SO, YOU WANT TO GET
FACEBOOK FANS

71. Customers are connected.

73. facebook content shared per day:

74. facebook content shared per day:
4.000.000.000

75. Erik Qualman, Socialnomics

76. „…Businesses don‘t have the choice
on whether or not they do social
media, the choice is on how well they
do it!“
Erik Qualman, Socialnomics

77. „…Businesses don‘t have the choice
on whether or not they do social
media, the choice is on how well they
do it!“
Erik Qualman, Socialnomics
„…social media is your customer
today, customer tomorrow,
employees, etc.“
Scott Monty, Ford Motor Company

78. Only if you know your customers,
you can deliver better services.

79. Only if you know your customers,
you can deliver better services.
JD Sports had
Special Sunday Deals?
Why are they sending me nappy
vouchers? I don´t have a child!
I would love to go to China,
when is the best time to book?
Why doesn´t Groupon send
me offers I realy need?
I wonder what I could buy
Jim for his birthday?

80. You used to promote deals to everyone...

81. ... But now customers expect only relevant
offers

82. ... But now customers expect only relevant
offers

83. ... for all of the people ...

84. 150
... for all of the people ...
300
580
845

85. 150
... for all of the people ...
300
2009
580
2010
845
2011
2012
active facebook users in millions

87. FACEBOOK
HAS ALL
THE DATA ...