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Nine Questions to a  Strategic Online Presence
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Elements of Strategic Online Presence
What are you  aim ing to do with your blog?
What does  success  look like—online & offline?
Who  do you need to engage to achieve this success?
How will you get their  attention ?
What can they  do   for you? for you?
What  promises  are you making?
Can you  deliver ?
How will you  measure  your success?
Where will you  start ?

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Nine Questions to Strategic Online Presence

Hinweis der Redaktion

  1. HOOK for each audience you may need a different hook.
  2. ACTION
  3. PROMISES, is it enough?
  4. Do you have the RESOURCES to provide what you say you will? human time money
  5. WHAT ARE YOUR INDICATORS?
  6. one channel, one audience, one month?