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The Lie of Content Marketing

SME Digital | Social Media Explorer
So, there’s a little problem with
content marketing.
?
It’s a lie.
!
Okay, not all of it is a lie.

Okay, not all of it is a lie.

Just most of it.
Why?
Because we have it all backwards.
⇄
(But we don’t think we do.)
We think it’s all about our
customers.
☺☺☺
But it’s not.
☹☹☹
It’s about us.
☹☹☹
See, we thought we were turning
marketing upside down.
⇄
Instead of being hunters…
Lie of content marketing
…shooting messages at targets…
☹☹☹
Er…target customers…
☺☺☺
We’d be fishermen!
Lie of content marketing
…waiting for customers to nibble
at our content.
Lie of content marketing
Or we’d be farmers…
Lie of content marketing
…planting little seeds and
nurturing them to life.
Lie of content marketing
But here’s the problem:
?
In every case, 

your customer ends up…
dead on a plate.
dead on a plate.
dead on a plate.
Lie of content marketing
Serving your needs
instead of you serving them.
Serving your needs
instead of you serving them.
Serving your needs
instead of you serving them.
Lie of content marketing
But it doesn’t have to be that way.
All it takes is a little shift.
⇄
See, you don’t have the power.
?
They do.
Lie of content marketing
You’re not a fisherman.
Lie of content marketing
You’re the fish.
They decide whether to keep you
They decide whether to keep you
or whether to throw you back.
!
You’re not a farmer, either.
Lie of content marketing
You’re the seed.
You need them to grow.
Lie of content marketing
But if you’re really, really good…
better.
You’ll help them be stronger.
You’ll help them be faster.
stronger.
You’ll help them be stronger.
whatever
You’ll help them be stronger.
it is they want to be.
Lie of content marketing
So let’s stop the lie.
And turn everything right-side up.
⇄
Let’s remember who 

really has the power.
(Not you.)
☺☺☺
Make them better.
stronger.
Make them faster.
stronger.
Make them stronger.
Be the seed.
Lie of content marketing
(Yes, we can help.)
SME Digital | Social Media Explorer
info@socialmediaexplorer.com
www.socialmediaexplorer.com
888-473-1836

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Lie of content marketing