This document summarizes a presentation about AkzoNobel's approach to social responsibility. It discusses how AkzoNobel identifies specific points of intervention by applying its expertise in paint and coatings to meet societal needs related to issues like climate change, resource scarcity, and quality of life improvements. The presentation also describes how AkzoNobel's social responsibility efforts can benefit sales and marketing through increased employee engagement, stronger brand building, community renewal projects, and cause marketing partnerships. It provides an example of AkzoNobel's partnership with UNICEF to support children's health.

1. SME Conference
Puerto Rico
Cause Marketing and Social Responsibility
Rob Horton
Vice President, Marketing
Decorative Paints North America

2. Agenda
• About AkzoNobel
• Our Approach to Social Responsibility
• Impact for Sales and Marketing
• Questions and Answers
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3. AkzoNobel key facts
2010
• Revenue €14.6 billion ($19 billion USD)
• 55,590 employees
• Around 40 percent of revenue from high-
growth markets
• One of the leaders in sustainability
Revenue by business area EBITDA* by business area
* Before incidentals
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4. AkzoNobel is the world’s largest
paint and coatings supplier
2009 revenue in € billion
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5. Excellent geographic spread of
both revenue and profits
High-growth markets are important (39% of revenue)
% of 2010 revenue
39%
20%
6%
‘Mature’ Europe
North America ‘Emerging’ Europe 21%
4%
Asia Pacific
ME&A
10%
Latin America
High-growth markets profitability is above average
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6. Trusted portfolio of global brands
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7. SOCIAL
RESPONSIBILITY
31 million results
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8. SOCIAL
Understand what’s
going on.
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9. Global megatrends affecting society
Population growth Climate change
6.8 billion people today to over 9 billion Increase the need for energy efficiency
in 2050 and low carbon & renewable energy
sources
Quality of life Scarcity of natural resources
A new middle class Drives innovation
3 billion people emerging over the next Today we use replenishment capacity of
20 years 1.5 planets
* Sources: UN World Population prospects, OECD, IPCC, World resources institute, WBCSD
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10. There’s a business case for being socially
responsible…
Demographics/
globalization
Scarcity of
natural resources
Climate change
Quality of life
Requires paradigm
shifts in technology
and our institutions
Dematerialization
Recycling
Global emission rights
Renewable energy
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11. Our sustainability framework
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12. There’s a human case as well…
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13. RESPONSIBILITY
Apply what you do best
to meet a specific need.
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14. “Guiding Principle #6: We identify
a specific point of intervention and
apply our efforts against a theory
of change.”
---Bill & Melinda Gates Foundation
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15. Our point of intervention:
We add color to people’s lives
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16. Significant implications for sales &
marketing
1.) Employee engagement
2.) Brand building
3.) Community renewal
4.) Support a cause using a
mightier platform
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17. Social Responsibility in the form of
employee engagement
Employee Engagement in the US
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18. Social Brand Building in Poland
Responsibility in the form of
employee engagement
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19. Social Responsibility in the form of
Urban renewal
employee engagement
in Vietnam
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20. Own a Color and Save a Child’s Life
A cause marketing partnership with UNICEF
Visit ownacolour.com
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21. SME Conference
Puerto Rico
Q&A