The things that nobody likes, but everyone needs. We'll discuss how having a set of rules in place will help guide how your brand, community managers, employees and affiliates perform on social media.

1. GUIDELINE
S
POLICIES
STANDARDS
BEST PRACTICES
RECOMMENDATION
S
PRINCIPLES HOW-TOs
LAWS
MORALS
DIRECTION
S
NO-NOs
@neelyadkins

2. rules: who needs ‘em?
@neelyadkins
BRANDS
COMMUNITY
MANAGERS
EMPLOYEES
AFFILIATES

3. brands: how you talk
@neelyadkins
RULE:
YOUR BRAND IS NOT A PERSON,
DO NOT TRY TO TALK LIKE ONE

4. brands: how you talk
@neelyadkins
DIRECTION:
PROVIDE RELEVENT, ENGAGING
CONTENT THAT MIXES AUDIENCE
INTERESTS WITH BRAND GOALS

5. @neelyadkins

6. @neelyadkins

7. brands: how you talk
@neelyadkins
RULE:
KEEP REALISTIC EXPECTATIONS

8. EXPECTATION
S
DISSAPOINTMEN
T
REALITY
brands: how you talk
@neelyadkins

9. COMMUNITY MANAGER
@neelyadkins

10. COMMUNITY MANAGERS
@neelyadkins
RECOMMENDATION:
ESTABLISH COMMUNITY
GUIDELINES THAT COINCIDE WITH
RESOURCES

12. @neelyadkins

13. COMMUNITY MANAGERS
@neelyadkins
BEST PRACTICE:
LOOK LIKE A DUCK

14. YOUR FANS SEE A
BRAND AND
EXPECT A FAST,
ACCURATE
ANSWER
YOUR CM IS IN
CONTACT WITH:
- MARKETING
- SALES
- CUSTOMER
SERVICE
- LEGAL
- HR
THROUGH A FAST
PROCESS TO FIND
THE RIGHT
ANSWER

15. COMMUNITY MANAGERS
@neelyadkins
POLICY:
ALLOW THE GOOD AND THE BAD,
BUT NOT THE UGLY

16. COMMUNITY MANAGERS
NEED A LIST OF BAD WORDS?
@neelyadkins
SEND ME A TWEET

17. COMMUNITY MANAGERS
@neelyadkins
HOW TO:
NOT BE AFRAID TO ADDRESS
YOUR CRITICS

18. @neelyadkins

19. @neelyadkins

20. IMAGINE IF YOUR
COMPANY HAD MORE
THAN JUST ONE PERSON
ON ITS PAYROLL THAT
COULD EFFECTIVELY
REPRESENT YOUR
BRAND ON SOCIAL
MEDIA…
@neelyadkins

23. EMPLOYEES
@neelyadkins
POLICY:
EMPLOYEE ADVOCACY
PROGRAMS REQUIRE
ACCOUNTABILITY

24. EMPLOYEES
NEED AN EMPLOYEE
ADVOCATE STRATEGY?
@neelyadkins
SEND ME A TWEET

25. EMPLOYEES
REVIEW SOCIAL PROFILES
@neelyadkins
PRIOR TO HIRING
TEACH EMPLOYEES THE
POWER THEIR SOCIAL MEDIA
ACTIVITY HAS ON THEIR
BRAND

26. EMPLOYEES
YOUR THOUGHTS MAY BE
@neelyadkins
YOUR OWN…
BUT YOUR JOB IS NOT!

27. WHO ARE MY AFFILIATES?
@neelyadkins
- CONTRACTORS
- SERVICE PROVIDERS
- VENDORS
- DISTRIBUTORS
- CLIENTS

28. AFFILIATES
@neelyadkins
NO-NO:
MANAGE THE RELATIONSHIP
WITH AFFILIATES TO ENSURE
STRATEGIC MESSAGING

29. @neelyadkins

32. PLEASE FOLLOW MY PAGES:
FB.COM/AMWAYUS
FB.COM/ARTISTRYUS
FB.COM/NUTRILITEUS
@AMWAYUS
@NUTRILITEHEALTH
@ARTISTRYBEAUTY
@AMWAYUS ON INSTAGRAM
AND ASK ME QUESTIONS ABOUT THEM:
FB.COM/NEELYADKINS
@NEELYADKINS
NEELY.ADKINS@AMWAY.COM

33. THANK YOU!