-By Clay McDaniel Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.

1. Social Media 101 A work session for MSA members, programmed by SMC Seattle! September 16, 2010

5. A Little Context: This is an exciting time…

6. The Big Picture Early 20 th century Mid 20 th century 1970’s / ‘80’s ~1985 – recently 1995 – now(ish) RIGHT NOW!

7. Social Media Has Opened an Enormous ‘Gap’ in Traditional Customer Awareness and Support Business Models… But This Also Creates an Opportunity! Customer Service / Reputation Management Outbound Marketing/ PR / Advertising Product Research & Customer Insights

9. Social Media Marketing So What’s All the Fuss About?

10. Social Media Applications / Sites / Services You Probably Know…

11. And just a few more….

12. However, BEWARE the hype! Page

13. (Hmm. Perhaps You Remember this?...) Page

16. The reality… Horsepuckey. These Are The Same Thing… [Truism: Happy Customers Never “Engage”…] Page

17. Why Is Social Media Important to Businesses? Page

18. Why Is Social Media Important to Businesses? Page

21. An Illustrative Case Study

23. Day 1: “Aren’t We Clever?!?!” Page

24. Day 2: “Retreat, Retreat!” Page

25. Day 3: “RT @Houston: Problem!” September 22, 2010 Page

26. Day 4: The People Have Spoken… Page

27. Your Task: Get Strategic About The Opportunity, Challenges, and Role of Social Media in Your Organization