Presented by Rebecca Jampol 10/27 for Social Media Club North Jersey

2. Glocally Newark is the premiere blog to find
out about “Life” in Newark in areas of Arts,
Culture, Entertainment and Food. We
distinguish ourselves by having experienced
bloggers with a “point-of-view” and socially-hip
Newarkers in-the-know on the happenings
around town. Glocally Newark is non-political,
concentrating on the lifestyle in Newark and
its budding social and cultural scene.

3. 1. Who is GlocallyNewark.com?
2. What is GlocallyNewark.com?
3. GlocallyNewark.com & Social Media
4. GlocallyNewark.com as a Model

4. Who is GlocallyNewark.com?

5. Founders of GlocallyNewark
• Owners that are invested into the City of
Newark’s revitalization
•
Real Estate Development and Design
•
Marketing and Creative Agency

6. How it started
• “Vacuum” of information of what to do in
Newark
• A promotional tool for selling and renting
real estate and lifestyle in Newark
• Restaurants, Retail, Entertainment,
Recreation and Culture
• Beta site launch in February 2009

7. 07102 Launch Party

8. 07102 Launch Party
“Physical meets Digital”
• Premier social event of the year, was held on June 25, 2009
• XCLUSIVE and INVITE ONLY!
• Amazing location in downtown Newark!
• Community partner BCDC
• Sponsors
• 1000 Attendees
• VIP Hour/200 Attendees
• Live Music/DJ Celebrity Appearances
• Video DJ- Sponsorship messages
• News Coverage (print, online, broadcast) /Interview Booth

9. What is GlocallyNewark.com?

10. Content
arts
culture
entertainment
video
food
events

11. Bloggers
• 20+ bloggers representing different
demographics of Newark
The Artist
The Professional
The Student
The Historian
The Newark Native
The Food Lover
The Sport Fanatic
Nightlife/Promoter
The Fashion Addict
The Community Activist

12. Blogger Profile
Ninapilar Daniels, Culture Columnist

13. Readership
• SOCIALLY HIP,
TECH SAVVY, &
PROFESSIONAL
• Affluent, Educated, Employed
and Balanced
• Gender Average household
income: >$75K
• 89% Attended or Graduated
College 40% with Post
Graduate Degree or Study
• 55% Female & 45% Male
Followship
• 71% Hold Professional or
Managerial Positions

14. Live Promotion
Live Blogging “The turnout isamazing! Greatcoffee.”
“The mayor
just arrived. I
wonder what
he’ll order?”
“Free samples
just arrived.
Hurry down to
BCCC!”

15. Events
• Promotion for Events
• Host Events
• Provide Space for Events

16. Financial Model
• Advertisers
* Website Ads
• Event
* Sponsors
• Partners
* Media Exchange
• Promotion
* Indirect/Direct Content
• Clients
* Social Media Management

17. Advertisers
premium
medium
small

18. GlocallyNewark.com Success

19. GlocallyNewark.com
&
Social Media

20. Our Social Media Tools

21. How do we use them?

22. How do we maintain them?

23. Planning Ahead Mon. @ 9 am
Tues. @ 1:25 pm
Sat . @ 2:30 pm
HOOTSUITE

24. Targeting an audience
“What a great
vibe… live music,
giveaways and
tons of people”
“Show a
college ID
and get two
tickets to…”
“½ priced pints
right now on
Halsey St!”
Halsey St./Students

25. GlocallyNewark.com as a model
y
e
a
a
a
E

26. retail
residentialhotel/restaurant
Indigo hotel, Boston
Washington’s Walk, Morristown
Hamilton Square, Jersey City

27. Contact: Rebecca Jampol
rj@formulatenow.com