Emily Cote's presentation for SMBTV Workshop #2 on Social Media for Nonprofits. Emily offers tips on how to unify many projects under one brand, and ways to maximize social media marketing impact on a small budget.

1. Maximizing Value,
Minimizing Risk
Emily Cote
Marketing and Communications Specialist

2. A Little About CEO
 Community Action Agency
 Primary service area is Rensselaer County
 Over 250 employees
 10 Locations
 Over 20 unique programs and services

3. Our Social Media Profiles
 4 Facebook Pages: 759 Total
Likes
 2 Twitter Profiles: 531 Followers
 1 LinkedIn Profile
 1 YouTube Profile

4. Our Social Media Progress
CEO’s main Facebook within the last year:
 106 New Likes– 31%
 Weekly Total Reach – 176,488
 Organic Daily Impressions – 62,867
 4th most popular website referral source

5. How Social
Works For Us

6. How Social Works For Us
Offering individual programs a voice

7. How Social Works For Us
CEO brand
Program brand

8. How Social Works For Us
Recognizing expertise in program staff

9. How Social Works For Us
20 Likes
Total Reach: 368

10. How Social Works For Us
Leverage for fundraising

11. How Social Works For Us
Including social as part of a sponsorship package

12. How Social Works For Us
Interacting with important players

13. How Social Works For Us
Promoting community partnerships

14. How Social Works For Us
Putting faces to our mission
22 Likes
Total Reach:
158
19 Likes
1 Share
Total Reach: 266

15. Overcoming
Challenges

16. Overcoming Challenges
Challenge #1: Creating lines of
communication

17. Overcoming Challenges
Sending out weekly news updates to staff

18. Overcoming Challenges
Connecting with staff and their supervisors

19. Overcoming Challenges
Empowering staff by giving them the tools they need

20. Overcoming Challenges
Developing an intranet made for sharing

21. Overcoming Challenges
Volunteering your own time

22. Overcoming Challenges
Challenge #2: Safety and
policy

23. Overcoming Challenges
Educating staff on what is and is not acceptable

24. Overcoming Challenges
Navigating current social media policies from HR

25. Overcoming Challenges
Putting clear, written policies in place

26. Overcoming Challenges
Admin rights at various levels

27. Overcoming Challenges
Regular monitoring
Set up push notifications

28. Overcoming Challenges
Challenge #3: Consistency and branding

29. Overcoming Challenges
Educating staff on branding and voice

30. Overcoming Challenges
Creating a central point of content creation
Use templates and/or
limit staff involvement in
the creation of key
branded elements

31. Questions?
Thank you!