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SMB "How to Hire a Social Media or Community Manager"

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Social Media Breakfast Austin
Social Media Breakfast Austin

Brian Parks, VP of Community Development at SocialMedia.org, shares best practices for defining, finding, and hiring social media and community managers. Originally presented at Social Media Breakfast Austin #39.

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SocialMedia.org How to hire a Social Media / Community Manager
• Speed vs. Quality vs. Cost • Lots of data – bad hires hurt • Brand Ambassador • Who by Smart & Street – Scorecards – Purposeful interviews – Science instead of voodoo Hiring is hard
What kind of CM? Content Membership Curating social media pages Association model Posting content Moderator/discussion leader Encouraging comments and responding Suggesting topics Editorial experience Defining behaviors Brand voice Defending boundaries VS
Peer-to-Peer Spectrum Publish Content Only Content + Comments Content + Peer-to-Peer Community Primarily Community Driven 100% Peer- to-Peer
How we do it
• Culture First • Science not voodoo • Trust gut on negatives, but not skills • Radical Transparency • Can’t teach values Core Hiring Principles
The Essentials: • Moderator Experience • Relationship Person • Context/Empathy • Industry Knowledge • Process-driven Membership Director
• Writing Skills – articulate with personality • Context/Empathy • Passionate about what you do • Journalism backgrounds • Gravitas vs. Peppiness • Introduce Slowly • Service-oriented Things to consider
Questions? Need more info? We’re happy to help. • Email: brian@socialmedia.org • Phone: 512-651-4800 • Online: socialmedia.org & gaspedal.com Want to Learn More About Joining our team?

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SMB "How to Hire a Social Media or Community Manager"

  • 1. SocialMedia.org How to hire a Social Media / Community Manager
  • 2. • Speed vs. Quality vs. Cost • Lots of data – bad hires hurt • Brand Ambassador • Who by Smart & Street – Scorecards – Purposeful interviews – Science instead of voodoo Hiring is hard
  • 3. What kind of CM? Content Membership Curating social media pages Association model Posting content Moderator/discussion leader Encouraging comments and responding Suggesting topics Editorial experience Defining behaviors Brand voice Defending boundaries VS
  • 4. Peer-to-Peer Spectrum Publish Content Only Content + Comments Content + Peer-to-Peer Community Primarily Community Driven 100% Peer- to-Peer
  • 6. • Culture First • Science not voodoo • Trust gut on negatives, but not skills • Radical Transparency • Can’t teach values Core Hiring Principles
  • 7. The Essentials: • Moderator Experience • Relationship Person • Context/Empathy • Industry Knowledge • Process-driven Membership Director
  • 8. • Writing Skills – articulate with personality • Context/Empathy • Passionate about what you do • Journalism backgrounds • Gravitas vs. Peppiness • Introduce Slowly • Service-oriented Things to consider
  • 9. Questions? Need more info? We’re happy to help. • Email: brian@socialmedia.org • Phone: 512-651-4800 • Online: socialmedia.org & gaspedal.com Want to Learn More About Joining our team?