Social media plays a large role in fundraising, with 13.3% of donations coming through social media channels. Facebook is the dominant social media platform for fundraising, responsible for over 95% of social media donations. The document provides best practices for non-profits to effectively utilize social media for fundraising, including encouraging personalized fundraising pages, making fundraising easy online, and monitoring social media metrics.

1. SOCIAL FUNDRAISING:
best practices & key metrics
[ Todd Levy
Managing Partner of DonorDrive by Global Cloud ]
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2. AGENDA
Trends in Fundraising
Best Practices
Checklist
Questions

4. TRENDS IN FUNDRAISING
and how social media plays a key role

5. the new
DONOR
Small wallets, BIG Networks
Want to know where
their money goes
$50 donor connected to
network of $5K, $10K, $20K

6. rise of the
MILLENNIALS
Passionate, want to engage physically
History of community service
Have developed extensive social networks

7. “ I think they’ll be the biggest
generation yet in terms of
embracing causes and in terms
of service.
”
Zac Johnson, Children’s Miracle Network Hospitals

8. everybody’s
GIVING ONLINE
75%
< 40 yrs old
64%
40 - 59 yrs old
51%
60+ yrs old
of donors in age bracket gave online in 2011
Dunham + Company

9. BUT HOW BIG IS THE ROLE OF
SOCIAL MEDIA IN DOLLARS?

10. of final donations came through
13.27% social media.
13.3%
55.6%
27.1%
Numbers from DonorDrive

11. When compared to organic
search Social Media was
responsible for 345% more of
final donations.
Numbers from DonorDrive

12. facebook plays the biggest role
IN DONATIONS
95.85%
Facebook 2.2%
Other
1.95%
Twitter
Numbers from DonorDrive

13. people give to
PEOPLE THEY KNOW
Those using Facebook through DonorDrive raised
78% more than those who didn’t
Those who used Twitter through DonorDrive raised
7% more than those who didn’t
Numbers from DonorDrive

14. ONLINE & SOCIAL TOOLS
give them the tools & they’ll raise money for you

15. effective fundraising software makes it
EASY FOR PARTICIPANT & DONOR
Event sign up, email & tweet in minutes
Visitors can tweet and like a page
Automatic social sends when a donation happens
Fundraising badges allow anyone with web space to
promote participants & your cause

16. fundraising badges can be embedded
ANYWHERE ON THE WEB

17. THEY’RE DOING THE RAISING
you amplify it.
Some non-profits are making excellent use
of online fundraising through social media

18. CLIMATE RIDE
Puts Twitter & Flickr feed on main site

19. IRISH PUB
Uses Facebook to
promote “Tour De
Shore” training

20. CLIMATE CYCLE
Sets up laptops at
events for a Google
Hangout

21. DANCE MARATHONS
Use a hashtag
#ftk “for the kids” hashtag unites
Dance Marathons nationally
Tweeted 7500 times

22. BEST PRACTICES

23. encourage them
TO TELL THEIR STORY
Coax participants to
personalize their
Fundraising Pages
with stories, photos
& video

24. Those that customize their page raise
20% more than those who didn’t
Numbers from DonorDrive

25. MAKE FUNDRAISING EASY.
More participation is directly related to how
simple you make it for participants & donors

26. MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE

27. COACH PARTICIPANTS ON FUNDRAISING

28. PROMOTE SUCCESS RESULTS

29. MAKE IT CLEAR WHERE THEIR MONEY GOES

30. PERSONIFY YOUR CAUSE
CMN Hospitals Miracle Kids

31. monitor your
SOCIAL MEDIA SUCCESS
Crowdbooster
Tweetdeck gives you realtime tweet & hashtag monitoring
Topsy tracks the micro-history of a hashtag in detail
Bit.ly can create shortened links that can be tracked
Hubspot has a concise ebook on monitoring social media

32. talk with millennials
OVER SOCIAL MEDIA
77% have smartphones
82% have communicated with a cause by
Facebook & Twitter
17% have tweeted from a non-profit event
Millennial Impact Report

33. CHECKLIST
Get serious about social media
Ask for feedback
Don’t forget about email
Track social metrics
Learn about new donors

34. LEARN ABOUT
millennials
Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF

35. Questions?

36. VALUABLE RESOURCES
for social fundraising
http://bit.ly/MB7nFG