Zach Christensen, Creative Director & Jessica Mimick, Social Media Strategist, The Stelter Company
Twitter Handles: @zach_c, @JessicaMimick
Social Media offers very personal ways to connect with your donors, prospects and supporters…but how does social engagement fit into an overall communications strategy? Zach and Jess will offer some easy-to-implement ideas to help your organization best take advantage of its social network to accelerate fundraising and donor communication efforts.
6. One in four
donors wish to
connect with
nonprofits via
Facebook
Source:“Stelter 2012 Donor Insights Report”
Social networks are quickly
becoming the de facto
communication channel.
7. 2010 2012
Source: Pew Internet
Money raised through social networks
has doubled over the last two years.
13. Mine social networks for content
Find comments that supports mission
Integrate with your website, email
Include in direct mail campaigns
ACQUIRE›❯›❯
18. Let your mission work for you
Create social games that amplify your mission, underline
your value and/or emphasize the need for support.
Draw your supporters and prospect to these games via
web, email and social channels.
Monitor all available analytics to mine for prospects.
ENGAGE›❯›❯
23. An army of advocates are within your reach
ACTIVATE›❯›❯
Like, Comment or Post – it all counts.
Does your content generate action?
Point social content to unique calls to action to
measure effectiveness
28. Results Conversion Rate
Engagement and activity for Quiz 3 is an outlier based on
expectations.
26%
Dollars Raised
It is rare to achieve a virality score of more than 2,000
merely three weeks into a campaign.
$45k
Growth in Fan Base
The number of campaign views exceeded expectations,
particularly based on the lack of marketing.
15%
Referrals
This number of referrals typically requires a Facebook fan
based of more than 50,000.
40
+ First ever social
media campaign
+ Raised $45,000
during campaign
+ Generated action
from more than
10,000 members 57
Average Age of Participants
This number of referrals typically requires a Facebook fan
based of more than 50,000.
29. You Can Do It!
3 TIPS›❯›❯
Curate public-facing social content and use it
EVERYWHERE!
Use games to engage your fans.
Put your community to work for you.
30. New York City – March 17, 2014
The Power of
Engagement
Integrating Social Media Into
Your Donor Communication
Strategy