In an era of big data and short tweets, it's easy to forget that personal stories are what drive your supporters to spread the word about your work and build strong connections to your cause. Learn how to weave strong storytelling into all of your digital communications. We'll share examples from some of the most effective nonprofit storytellers and discuss how your organization can tell its story more effectively.

1. Once Upon a Time:
Storytelling &
Social Media
Peter Panepento
Assistant Managing Editor
The Chronicle of Philanthropy

2. Social Media
P.R.

5. Rule No. 1:
What Would Charles Kuralt Do?

6. “EVERYBODY has a story”
* Profile the mural artist
* Feature the community artists
* Or showcase the actors in the
performance

7. Alutiiq Museum – Kodiak, Alaska

9. Rule No. 2:
Think Like a Reporter

12. Rule No. 3:
Share Your #Fail

13. charitywater.org/blog/2010-livedrill01/

14. Rule No. 4:
Numbers (Almost) Never Lie

17. Rule No. 5:
Give Your Supporters the Megaphone

20. Compelling Storytelling in an Online
Age
Social Media and The Chronicle
Social Good podcast:
http://philanthropy.com/socialgood
Webinars
http://philanthropy.com/webinars
Twitter: @philanthropy
Facebook Page: philanthropy.com
LinkedIn Group: The Chronicle of Philanthropy
YouTube: PhilanthropyVideo

21. Compelling Storytelling in an Online
Age
How to reach me
Twitter: @ppanepento
@philanthropy
Facebook: facebook.com/peter.panepento
E-mail: peter.panepento@philanthropy.com