When is the right time to design a unique mobile experience for your audience? Our panel discussion focused on factors that play into designing a mobile experience, what analytics you should look at to make your decision, the ROI of a mobile app or designed mobile site, and how to craft a mobile experience without breaking the bank.

1. Meeting Nonprofit Needs in a
Mobile-First World
Moderated by:
Ritu Sharma, Co-Founder & CEO, Social Media for Nonprofits @ritusharma1
Panelists:
Shalissa Colwell, Vice-President, Downtown Dallas, Inc. @shalissacolwell
Kryslyn Burks, Group Account Director, TraceyLocke @kryslynburks
David Preziosi, Executive Director, Preservation Dallas @preservationdallas
Laurie Holloway, Senior Director of Marketing & Communications @dallaszoo

4. Pegasus Urban Trails Mobile App

6. Meeting Nonprofit Needs in a
Mobile-First World
Moderated by:
Ritu Sharma, Co-Founder & CEO, Social Media for Nonprofits @ritusharma1
Panelists:
Shalissa Colwell, Vice-President, Downtown Dallas, Inc. @shalissacolwell
Kryslyn Burks, Group Account Director, TraceyLocke @kryslynburks
David Preziosi, Executive Director, Preservation Dallas @preservationdallas
Laurie Holloway, Senior Director of Marketing & Communications @dallaszoo