Matt Mahan: The Secret Sauce of Fundraising on Facebook
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Want to learn how nonprofits just like yours have raised over $40 million through online community building, storytelling, and viral, peer-to-peer promotion on Facebook? In this session, Matt will show off new tools, give you the ‘secret sauce’ of what’s working and what isn’t, and provide all the information you need to start effective fundraising campaigns on social media.
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Matt Mahan: The Secret Sauce of Fundraising on Facebook
- 1. The Secret Sauce of Facebook Fundraising Matt Mahan Causes Monday, August 22, 2011
- 2. What is Causes? Double-bottom line tech startup dedicated to: • Individual empowerment • Culture of giving • Level playing field for nonprofits Monday, August 22, 2011
- 3. So you’ve built a “community”... Monday, August 22, 2011
- 4. Ingredient #1 Cultivate your community: • Communication • Content • Collaboration Monday, August 22, 2011
- 5. Ingredient #1 Monday, August 22, 2011
- 6. Ingredient #2 Be donor-centric: • Tangible Impact • Storytelling • Rich media • Peer-to-peer engagement Monday, August 22, 2011
- 7. Ingredient #2 Monday, August 22, 2011
- 8. Ingredient #2 Monday, August 22, 2011
- 9. Ingredient #2 Monday, August 22, 2011
- 10. Ingredient #3 Run a campaign: • Structure: launch, update, celebrate • Set goals and a timeline • Define actions supporters can take • Create roles for top advocates Monday, August 22, 2011
- 11. Ingredient #3 Monday, August 22, 2011
- 12. Ingredient #4 Cross-channel promotion: • Let supporters self-select the channel • Repetition works • Build a critical mass of action-takers Monday, August 22, 2011
- 13. Ingredient #4 Monday, August 22, 2011
- 14. Ingredient #5 Close the loop: • Immediate feedback • Post-campaign updates • Define your own success Monday, August 22, 2011
- 15. Ingredient #5 Monday, August 22, 2011
- 16. Ingredient #5 Monday, August 22, 2011
- 17. Ingredient #5 Monday, August 22, 2011
- 18. Successful fundraising project partners Monday, August 22, 2011
- 19. Thanks! Become a nonprofit partner: nonprofits.causes.com Be in touch with our Nonprofit Team: partner@causes.com Matt Mahan Anne Diaz matt@causes.com anne@causes.com Monday, August 22, 2011