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How to Launch a Successful Fundraising Campaign
- 2. US Giving
35%
growth
$ 39B
online
$300B individual giving
- 9. Must #3:
Engaging
Photo/Video Gallery
Messages
Videos
Photos
- 10. Consider viral loops
Actions
• 50% to goal
• New picture Notifications
• Friend followed • Email
• Comment • Facebook
• 2 days left • SMS
• Etc. • App
• Twitter
Social Reach
• Followers
Return Trips • Donors
• Information • Friends
• Recognition • “Likely”
• Belonging
• Fun
- 11. Easy
+
Emotional
+
Engaging
=
Effective
Editor's Notes
- Key online subsectors:Run / walk / ride: $4BSchools: $4BUniversities: $4BPolitics: $3BReligious giving: $1BGreek System: $1B