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Online
Fundraising:

  3 Myths

  3 Musts
US Giving

                         35%
                          growth

  $   39B
      online

          $300B individual giving
in 2012

online = social
Myth #1: If you build it,
         they will come
Myth #2: Like + Share Buttons
         = Social
Myth #3: People
         Want
         to Give
         You
         Their
         Money
Must #1: Easy
Must #2:
Emotional
Must #3:
                                 Engaging


           Photo/Video Gallery
Messages




Videos



Photos
Consider viral loops
             Actions
             •   50% to goal
             •   New picture       Notifications
             •   Friend followed   •   Email
             •   Comment           •   Facebook
             •   2 days left       •   SMS
             •   Etc.              •   App
                                   •   Twitter



                                       Social Reach
                                       •   Followers
             Return Trips              •   Donors
             •   Information           •   Friends
             •   Recognition           •   “Likely”
             •   Belonging
             •   Fun
Easy
    +
Emotional
    +
Engaging
    =
Effective
Social Fundraising

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How to Launch a Successful Fundraising Campaign

Editor's Notes

  1. Key online subsectors:Run / walk / ride: $4BSchools: $4BUniversities: $4BPolitics: $3BReligious giving: $1BGreek System: $1B