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Social Media Dashboards That Help You Drive Engagement

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Social Media for Nonprofits
Social Media for Nonprofits

Social media dashboards can help organizations understand and engage audiences online. Listening dashboards monitor topics, content, and comments across various social media platforms to identify trends. Production dashboards help schedule and manage multiple social media accounts and responses. Measurement dashboards gather metrics on engagement to evaluate performance and plan future strategies. Various free and paid services exist to create customized dashboards for listening, managing, and measuring social media activities.

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SOCIAL MEDIA DASHBOARDS That Help You Drive Holly Ross Executive Director, NTEN
REMEMBER THIS? http://www.flickr.com/photos/minidriver/4667418685/sizes/l/in/photostream/
SO MANY CHOICES… http://www.flickr.com/photos/cogdog/6333021221/sizes/l/in/photostream/
…SO LITTLE TIME.
DRIVER’S EDUCATION http://www.flickr.com/photos/ttcopley/2493506685/
KNOW YOUR ROUTE…
LISTENING DASHBOARDS http://www.flickr.com/photos/35458120@N02/3995611896/sizes/m/in/photostr eam/
LISTENING WITH RSS
LISTENING TO BLOGS
LISTENING TO TWITTER
LISTENING TO THE NEWS
CREATE A LISTENING DASHBOARD
NETVIBES
KNOW YOUR ROUTE… Topical trends – what are people writing about? Useful content – what are people bookmarking? Provocative content – what are people commenting on?
AND PLAN AHEAD
PRODUCTION DASHBOARDS
SCHEDULING http://www.spredfast.com/product/
PERMISSIONS http://hootsuite.com/
MANAGE MULTIPLE ACCOUNTS http://www.flickr.com/photos/apricum_net/7004822729/sizes/l/in/photostream/
RESPONSE MANAGEMENT http://www.spredfast.com/product/engagement/
PLAN AHEAD - PRODUCTION Bring order to social media by providing structure and process Focus on goals by scheduling content Give staff clear responsibilities with permissions Catch all the details – what you need to respond to
MEASUREMENT DASHBOARDS http://www.flickr.com/photos/oopsilon/1048408156/sizes/l/in/photostream/
GATHER METRICS MANUALLY
CREATE YOUR OWN DASHBOARD
RENT A DASHBOARD
RESOURCES  NetVibes  Google Reader  HootSuite  Tweetdeck  SpredFast  SproutSocial  Lithium  Radian6
Holly Ross Executive Director, NTEN holly@nten.org @ntenhross THANK YOU!

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