This document provides tips for running a successful crowdfunding campaign. It recommends setting achievable fundraising goals based on previous results and network size. It stresses the importance of promoting the campaign widely through social networks and emails to reach as many potential donors as possible. An engaging story is important to compel donors to support the cause. The campaign should maintain momentum with regular updates and engagement. Benchmarks should be set to track progress and make adjustments if needed. The ultimate goal is to acquire new donors who can support future campaigns.
2. 1. How did you set your goal?
2. How many people have you told?
3. How compelling is your story?
4. Does the beat go on?
5. What results should I expect by when?
DIAGNOSING YOUR CROWDFUNDING
CAMPAIGN
5 simple questions
3. # of fundraisers x $1,000
+ previous yield from the list you are using
= goal
HOW DID YOU SET YOUR GOAL?
4. HOW MANY PEOPLE HAVE YOU
TOLD?
• Tell 100 people
• 15 people click through
• 7 people support
• 5 people donate
$500
5. • Does it make you
cry?
• Is it visual?
• Is it specific?
• Do you have initial
supporters?
HOW COMPELLING
IS YOUR STORY?
7. WHAT RESULTS SHOULD I EXPECT BY
WHEN?
0
200
400
600
800
1000
1200
Oct 7 '12 Oct 14
'12
Oct 21
'12
Oct 28
'12
Nov 4 '12 Nov 11
'12
Nov 18
'12
Nov 25
'12
Dec 2 '12 Dec 9 '12 Dec 16
'12
Dec 23
'12
Dec 30
'12
Jan 6 '13 Jan 13
'13
Jan 20
'13
Jan 27
'13
Other FacebookPromote EmailPromote EmailRaised
FollowNotification EmailDaysLeft EmailGuide FacebookPostDonateShare
EmailReminder FacebookSupporterGuide CampaignCreationNotification FacebookFriendSupportedActivity
67 Total Fundraisers
Total Facebook audience: 93,358
Biggest Individual Raise: $5,065
8. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Email
Referral
Direct
Social
0
200
400
600
800
1000
1200
Oct 7
'12
Oct
14 '12
Oct
21 '12
Oct
28 '12
Nov 4
'12
Nov
11 '12
Nov
18 '12
Nov
25 '12
Dec 2
'12
Dec 9
'12
Dec
16 '12
Dec
23 '12
Dec
30 '12
Jan 6
'13
Jan
13 '13
Jan
20 '13
Jan
27 '13
Other FacebookPromote EmailPromote
EmailRaised FollowNotification EmailDaysLeft
EmailGuide FacebookPostDonateShare EmailReminder
FacebookSupporterGuide CampaignCreationNotification FacebookFriendSupportedActivity
Sources of Supporters Sources of Traffic
67 Total Fundraisers
Total Facebook audience: 93,358
Biggest Individual Raise: $5,065
12. Sources of Supporters Sources of Traffic
43 Total Fundraisers
Total Facebook audience: 26304
Biggest Individual Raise: $875
0
20
40
60
80
100
120
Oct 28
'12
Nov 4
'12
Nov 11
'12
Nov 18
'12
Nov 25
'12
Dec 2
'12
Dec 9
'12
Dec 16
'12
Dec 23
'12
Dec 30
'12
Jan 6
'13
Jan 13
'13
Jan 20
'13
Jan 27
'13
Feb 3
'13
Other FacebookPromote FollowNotification
EmailPromote FacebookPostDonateShare EmailRaised
TwitterPromote
17 Total Fundraisers
Total Facebook audience: 13,563
Biggest Individual Raise: $1,685
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Referral
Direct
Social
16. DID THAT HELP?
You were
worried
Y
Y
Y
Y
Y
N
N
N
N
N
Set the right goal?
Enough promotion?
Compelling story?
The beat goes on?
Tracking benchmarks?
make adjustments
keep on truckin’!
17. Q: WHY AM I DOING ALL THIS
WORK?
we’re only talking about $50,000
A: NEW DONOR
ACQUISITION
22. 1. How did you set your goal?
2. How many people have you told?
3. How compelling is your story?
4. Does the beat go on?
5. What results should I expect by when?
DIAGNOSING YOUR CROWDFUNDING
CAMPAIGN
5 simple questions