Today, nearly 30% of global e-commerce occurs on mobile devices. Simultaneously, more of us are accessing the Web through everything from huge TVs to Google Glass. This session will cover future-friendly best practices, tips and tricks for successfully running social media channels in a multi-screen world.

1. Social Media in a
Multi-Screen World

3. “There are two kinds of fools.
One says, "This is old, and
therefore good."
The other says, "This is new,
and therefore better.”
Dean Inge

12. The good news

13. Mobile First
Image optimization
Article length
Headline (and tweet) length
Calls to action
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20. How shareable is your
site?

23. Today:
What does your website and email
program look like on a smartphone or
tablet?
Check your Google Analytics to see what
fraction of your visitors are using mobile
devices

24. capulet.com/sm4np/