David Lehr, Senior Director of Strategy & Impact, TechSoup Global Pretty soon, there will be more cell phones than people, but how can your nonprofit leverage this important trend to further your mission? Our expert presenter will share data, case studies, and insights that will help you learn the benefits of entering and accessing data remotely, using both the mobile Web and SMS.

1. MEETING YOUR MISSION WITH MOBILE
DAVID LEHR
SENIOR DIRECTOR, STRATEGY & IMPACT
OCTOBER 11, 2013

2. TechSoup Global is an international network
of 36 partner NGOs leveraging technology
to build nonprofit capacity towards
solving society’s most pressing social problems
Product Donation Program in 43 countries
• 213,655 nonprofits, libraries served with technology
donations
• 11.6 million software and hardware donations
• US$3.75 Billion in savings to social sector worldwide
• Services - HR / Marketing / Training / Tech Advice

3. 90+ technology donors provide resources to NGOs
around the world through TechSoup Global
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Acclivity
Adobe
Alpha Software
Arrow Electronics
Atlas Business
Solutions
Atomic Training
BetterWorld Telecom
Bitdefender
Blackbaud
Brocade
Bytes of Learning
Caspio
Cisco
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Citrix Online
CitySoft
ClickTime
Connect2Give
Dell
Dharma
Merchant
Services
DonorPerfect
Efficient
Elements
Esri
Exclaimer
FileMaker
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FluidSurveys
GrantStation
Guide by Cell
Headsets.com
Horizon DataSys
HR Solutions
Partners
Huddle
InterConnection
Intuit
Mailshell
Microsoft
Mobile Beacon
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Palo Alto
Software
PayAnywhere
PC Builders &
Recyclers
People-OnTheGo
Pitney Bowes
Quickbooks Made
Easy
ReadyTalk
Red Earth
Software
Sage
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SAP
Seagate
Shopify
Society for
Nonprofit Orgs
Symantec
Tech Impact
Teespring
Telosa
Ultralingua
VolunteerMatters
Wikispaces

4. Reaching the Social Sector
Learning Resources
Convenings 18,000 social innovation
technologists and civil society activists
monthly in 48 cities (20 countries)
Data 542,000 NGOs in the TSG Database
Services around online NGO Validation

5. Mobile: So What’s The Big Deal?

6. PC Sales Growth Over?
• PC industry experiencing the
longest decline in its history,
as shipments dropped for the
fifth consecutive quarter.
(Gartner, July, 2013)
• Smartphone sales grew 46.5
Percent in Q2 2013 (Gartner,
Aug 2013)
• PCs will be overtaken by
tablet sales by 2015 (IDC, May
2013)
“ ….. users realizing that everyday computing, such as accessing the Web,
connecting to social media, sending e-mails, as well as using a variety of apps,
doesn’t require a lot of computing power or local storage,” (Loren Loverde, IDC analyst)

7. Browsing by device
Desktop Time Up 15%; Remainder from Smartphone and Tablet
Source :Comscore

8. Reach Your Audience Where They Are
How Well Do You Know Your Audience?
FUN FACTOIDS
• 87% of Americans Own Cell Phones
• 2/3 use their phone immediately upon waking
• 70% will leave immediately if bad experience
• According to Nielsen, people under age 18 send /receive 2,779 texts per month
• Those over age 65 exchange 32 texts per month
• 84% of people worldwide who claim they “couldn’t go a day” without a mobile
phone in hand (Time Magazine Survey)
• 44% of US households have a tablet (Frank N Magid Associates)
• Spend an average of 1.4 hours per day on web via mobile

9. Innovative Uses of Mobile Technology
A voice-based portal, freely accessible via mobile phone,
that allows anyone to report and listen to stories of local
interest.
Security label on a product to reveal a unique, unit-specific
code that can be texted to a toll-free phone number.
Confirms if product is genuine.
Via CLEAR network provides high-speed data services and
Internet access for orgs in the nonprofit and educational
sectors.
Allows domestic violence service organizations to
crowdsource funding for hotel rooms when there is an
urgent need and no available shelter space.

10. Mobilize Your Existing Web Site
Responsive Web Design
Site adapts to user device
Separate Mobile Website
Pre-optimized for mobile
Dedicated Applications
Native Apps – come from app store; live on device and take advantage of its features.
Strongest user connection and data storage.
Web Apps - really websites that look and feel like native applications, but they are
actually running in the devices browser (talk to a server)
Hybrid Apps - part native apps, part web apps. Come from appstore; live on device,
use the devices browser

11. Mobilize Your Existing Web Site
Mobile Devices Are Small!
Not so much fun to:
• Go back and forth and back and forth
• Enter a lot of data
Good Design
• Reduce the amount of content
• Make it easy to navigate
• Single column layouts work best
• Minimize text entry
• Take advantage of inbuilt functionality
• Design for touchscreen & non-touchscreen users
Don’t Forget About Emails!
• 43% of all emails are being opened on a mobile device (Constant Contact)
• Read on the Go
• Call to Action should be mobile appropriate

12. Mobile And Fundraising
Text To Give Campaigns: Donation $5 or $10 via mobile phone of
• User texts a ‘Keyword’ via a Short Code
• Y/N confirmation text sent
• If Yes the money is on the way…….
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Your org must first be approved
The money may take 30 to 90 days to reach the nonprofit
Only donor cell phones are available
Did I mention transaction fees? ($0.50 and up)

13. Mobile And Fundraising
Events: Fundraisers, Auctions, In the Field
Immediate Collection via Credit or Debit
Mobile Donation and Mobile Pledge
• Via a payment/merchant service
• Via phone for later follow up.
Gather more information from donor
Establish long-term relationship
Set up recurring donation amount

14. Delivering Your Services
Monterey Bay Aquarium in Monterey, CA. Provides a list of
sustainable seafood choices and guides users regarding
what to order and what to avoid.
Free service that provides health tips to expecting mothers
via text messages. Adapted from similar approaches in
Kenya.
MyMedList allows users to electronically manage their
medication list(s). Can be e-mailed or printed, can serve as
a reminder for taking meds.
Making it easier for people and causes to connect by
matching organization’s needs with individuals or groups
with certain talents, skills, or interests.

15. Where Can I Learn More
TechSoup Global techsoupglobal.org
Idealware idealware.org
Nonprofit Technology Network nten.org
CNET cnet.com
Google for NonProfits: google.com

16. Keep In Touch
Dave Lehr
dlehr@techsoup.org
@dlehr00
Facebook
facebook.com/TechSoupGlobal
Twitter
Twitter.com/TechSoup