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Darian Rodriguez Heyman: Fundraising with Social Media

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Fundraising With Social Media Darian Rodriguez Heyman @Dheyman
•Why Social Fundraising? •How To Launch a Campaign Our Agenda
Why Social Fundraising?
Why Social Fundraising? •People Give to People •The Most Powerful Form of Ask is a ―Peer Ask‖ •Turn Your Donors Into Fundraisers
$300 Billion Donated by Individuals per Year Source: Chronicle of Philanthropy
OnlineGiving: 13%
Growing at: 35% — 55% Source:Blackbaud, Giving USA
How To Launch a Campaign
Step 1: Pick a SMART Goal •$20,000 •By July 1, 2013 •BES Playground •For 647 Kids
―People Don’t GiveTo You, They Give Through You‖
Step 2: Map Donations to Impact •Think Incrementally
Step 3: Pick a Platform
Pick a short video Use pictures with human faces Keep text to a minimum Step 4: Upload Content Personal Stories Sell!
Step 5: Make Your Donate Button Shine •3 Tweaks: Button, Levels, Impact
Step 6: Get Out of Your Own Way •3-Click Rule
Step 7: Plan for Success •Editorial Calendar •Facebook 1+/Week •Twitter 1+/Day •P2P Asks Are Key •Seed the Tip Jar
•Mornings: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Nights: 9:30 – 11PM •Weekends Vs. Weds! Step 7: Plan for Success
•? Vs. . •Media: Photos, Vids •Tag Everyone! •Respond, Recognize &Retweet Step 8: Social Tips
Think 50/50 Step 8: Social Tips
Step 9: Activate •Form a Social Media Marketing Committee •The Ask: 5 Minutes/Week
Step 10: Data Vs. Gut •Fail Fast, Fail Forward •A/B Splits
One Final Note: Celebrate! •Share Milestones Across All Channels •Document Impact •Declare Victory!
Show Donors Their Impact
―People Don’t GiveTo You Because You Have Needs. They Give Because You Meet Needs‖
Thank You! Darian@SM4NP.org Twitter: @dheyman

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