How to build a dense influencer network
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This document provides information about Susan Tenby and her work. Susan is the Director of Community and Partnerships at Caravan Studios, a division of TechSoup Global. Caravan Studios believes technology can help solve problems and works with communities to design solutions. The document also discusses creating dense networks on social media by finding and engaging with influencers, embedding yourself in new communities, and using network intelligence to expand reach.
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How to build a dense influencer network
- 1. Who I am: Susan Tenby @suzboop Director of Community and Partnerships, Caravan Studios susan@caravanstudios.org @caravanstudios @safenightapp Doing freestanding handstands without the wall was a personal goal for over 20 years
- 2. Who Is TechSoup Global? TechSoup Global is working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential.
- 4. About Caravan Studios Caravan Studios is a division of TechSoup Global. We believe technology can intervene to solve problems. We work with communities to design responses to the issues about which they care the most. We start with community and end with a solution.
- 5. Creating a dense network of influencers: Finding out what they talk about Listening to them Engagement And some protips to make you look better
- 9. Where are they? What are they talking about?
- 10. Find the influencers near you & invite them in There are 12 followers within 5 miles of our office And I hadn’t followed them yet! And this is what they tweet about
- 11. Join tweetchats, learn hashtags, use them, not more than two, then listen to them in a dashboard
- 12. Creating a Dense Network “Imagine one society in which extended kin groups live in separate villages at considerable distances from one another. Most ‘texture’ of the society will be one in which individuals have strong ties to relatively small numbers of others in local ‘clusters.’ Compare this to a society where a large portion of the population lives in a single large city. Here, the ‘texture’ of social relations is quite different -- individuals may be embedded in smaller nuclear families of mating relations, but have diverse ties to neighbors, friends, co-workers, and others.” - Robert A. Hanneman (Department of Sociology, University of California, Riverside
- 14. Dense Network
- 15. Using Network Intelligence to reach more ppl • A broadcast network = many people repeating each other, not connected to each other • Top people are most repeated • Goal is to make your network more dense by making interactions
- 16. Getting yourself embedded in a community that you’re not affiliated with
- 17. A fave can equal a follow, especially if you tweet @ them
- 18. Received follow, fave, and RT within one min of the tweet
- 19. If you want an org to follow you • Sometimes tweeting from a personal account about something other than the initial reason you wanted to connect is a good approach:
- 20. How to turn a tweet into a meeting/meaningful connection
- 23. Flattering Twitter list names
- 24. Find those who are triple threats • Those that like you in several places • Scoop.it • Slideshare • Twitter (Fav, Follow, RT, mention) • Facebook (Like, share, comment, tag)
- 25. They listed you, they fave’d you: They like you!
- 26. Mentioned Al Franken, but put the fact that it was a RT at the end
- 27. Pro-tip: Blog: Updates/Events • Use your blog to: • Curate • Post events • Post news/updates • Holding place -what you’re working on None of this is very flattering On-the-fly posts with pics should be in Social Media
- 28. Pro-tip: Most share-to widgets don’t allow tagging on FB/Twitter If you can, go in and edit your posts to tag, so you don’t look like an amateur
- 29. Remember to include some visual content to stand out in a tweetstream Pro-tip: Tweet in native twitter and via dashboards
- 30. Pro-tip: RT in twitter vs RT on a dashboard & why? Hitting the RT button (sometimes) in native twitter is good for two reasons: 1. it saves characters, if the tweet is already long (you save the RT + the letters in the username) 2. it provides visual content, rather than just text, on the actual twitter page
- 31. Pro-tip: Always double-check a twitter handle before you tweet at them
- 32. Susan Tenby Susan@caravanstudios.org Slideshare.net/suzboop @suzboop susan@susantenby.com Birthday Handstand in a bar, in my favorite jumpsuit Animal Belt once belonged to Beverly Sills!
Editor's Notes
- TechSoup Global, formerly CompuMentor, has been around for 26 years. I assume you are all familiar with TSG, but if you have questions, feel free to ask them.
- http://www.caravanstudios.org
- We are a relatively new division of TSG. Whereas TechSoup and its partners distribute donated technology and knowledge about how to select and use that tech, Caravan Studios is focusing on building new technology with the people in the community who need the technology. Mostly we are building mobile apps, but we also build small web apps too.
- What we’ll be talking about
- Social Bro will give you this information
- Social bro does this for you, finding influencers nearby.
- ConnectedAction.net: The graph represents a network of 86 Twitter users whose recent tweets contained "sm4np", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Sunday, 08 June 2014 at 20:46 UTC
- This network is talking to each other, like a community, and you can connect with them. If you find the top/best hashtags, via a number of tools, the influencers will find you
- You can do this by getting a look into yr network, and then reaching out to those on the edges on twitter
- I know nothing about wearables. I wasn’t at this conference. We find out the influencers using tools and this intelligence, gaining followers at the edges of the networks. You can find these edges on a network map, like on the previous slide.
- Respond as you, creating multiple contact points encourages them to reach back to you. These both became meetings.
- Take it from the personal to the org account, to show the personal connx first
- Way to get them to notice you: Turn a tweet into a meeting, after you’ve found an influencer
- Someone is more likely to follow you if they get an email saying they’ve been added to list with a flattering name. Keep locked private lists for other internal management purposes. Lists can be good community bldg. tools.
- If you can figure out who your best followers are and then map them to other networks, you’ve begun your work to find your 100 true fans. You can do this on an excel spreadsheet. If someone subscribes to you on slideshare or scoop.it, find their twitter handle in their profile, and follow them, then add them to a list of your 100 true fans.
- FOLLOW THEM!
- If you put the RT at the end (/via @accountname) you can catch their eye, and it will show up differently in native twitter, not just as a drive-by RT
- The idea is to not have to struggle with blogging. Make the process go smoothly. Blog on a platform that doesn’t date stamp. If you’re going to configure social sharing, get someone to share your posts, or don’t use a widget that shows the number of shares.
- Plus, they may not know you said anything about them, without tagging them.
- If you use a dashboard like hootsuite, go into twitter once in a while and tweet from native twitter
- This would have been a great way to get the Standford Social Innovation Review to notice them.