Lesley Mansford, CEO, Razoo Crowdfunding is the new buzz word. Get the best practices for successful online fundraising campaigns. Plus learn the nuts and bolts of social media t o tell your story effectively, spread the word and thank your donors.

1. Crowdfunding for Causes
democratizing philanthropy

2. Crowdfunding for Causes

3. Why Crowdfunding?
It’s Easy
It’s Efficient
It’s Social
It Increases Your
Donor Base
It’s Here to Stay

4. How to create a successful online
fundraiser
1) Plan ahead
2) Set a realistic goal
3) Tell a compelling story
4) Set a deadline
5) Start with your inner circle
6) Start!

5. Fundraiser = Campaign
Your fundraiser should
look like this.
promote
promote
promote
end
start
Not like this.
start
promote
Deadline panic. Promote!
end

6. Tell Your Story

7. Images Are Powerful

8. …Videos Even More So
Fundraisers with
videos typically
earn 4X more.

9. Have Some Fun
This ED put himself in a
locked cage.

10. Now Start Promoting

11. Start With Your Inner Circle
Build momentum, then branch out.
• Staff
• Board of Directors
• Key Influencers
• Volunteers
• Friends
• Donors
• Your Social Networks

12. Share & Ask Your Donors to Share
One Facebook share is worth a lot.
= $18

13. Turn supporters into fundraisers

14. Celebrate and stay in touch
Announce when milestones have been met.
Send “thank you” notes to donors.
Show donors their impact.

15. Thank Your Donors
Show Donors Their Impact

16. Questions?
Lesley Mansford
lesley@razoo.com
@lesleymansford, @razoo
www.razoofoundation.org