Ritu Sharma, Executive Director, Social Media for Nonprofits Twitter Handle: @Ritusharma1 Mobile is the next evolution in the social and communications space. Learn tactical and practical tips on how your nonprofit can engage and retain stakeholders on this platform. Learn the basics of mobile and how to prepare various assets in mobile friendly environment.

1. Marrying Mobile
with Social
Ritu Sharma
Executive Director
Social Media for
Nonprofits
#SM4NP

2. Why Mobile
Have a Cell Phone in the US
Have a Smart Phone
Exclusively use their Cell Phone to Go Online
Texted a Charitable
Donation via Phone
Emails Opened on Mobile Devices
Social Networking on Mobile Devices
91%
58%
63%
9%
65%
47%
Stats from Pew Research Internet Project: www.pewinternet.org

3. How Can
Your
Nonprofit
Be Mobile-
Ready?

4. Website
Responsive
Website
Design
Adjusts to
Screen
CSS/Stacks

7. Mobile Friendly
Newsletter
• Single
Column or
Responsive
• Smaller &
Fewer Images
• Low Scroll
• Keep it Short!

9. Email Providers

10. SMS
• 97% of mobile phones are text enabled
• 99% of text messages are read
Stats & Graphics from Sam McKelvie, Mobile Commons

11. SMS Applications
Programs
Engagement
Advocacy
Fundraising

12. SMS Examples

13. SMS Examples

14. SMS Examples

15. SMS Providers

16. Mobile Events
• Event Apps for
Maps & Program
• Mobile Auctions
• Live Surveys &
Polls
• Mobile Check-In

17. Mobile Events

18. Mobile Events

19. Event App Providers
Live Polling Program Guidebooks/Apps

20. Mobile Payment Providers

21. Mobile Auction Providers

22. Recap
Responsive
Website
Mobile
Friendly
Newsletter
SMS
Mobile
Events