SlideShare ist ein Scribd-Unternehmen logo

Measuring What Matters, Starting with Benchmarking

•
•
Social Media for Nonprofits
Social Media for Nonprofits

Cheryl Black, Campaign Marketing Manager, Abila Twitter Handle: @CLBlack425 We all know we’re supposed to review digital metrics and make changes accordingly. But how many of us brush over metrics when we get busy? Or aren’t sure what to do with the data once we have it? Cheryl will review simple ways to gather meaningful metrics with minimal effort — and offer suggestions on implementing actionable changes.

Soziale Medien
1 von 16
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA Cheryl Black, Abila @CLBlack425 and @Abila_Inc MEASURING WHAT MATTERS
2 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA WHERE WE’RE GOING • 1-Hour Audit • Goal Setting • Make it Matter • Tools & Tips
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA 1 HOUR AUDIT
4 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA 1 HOUR AUDIT* Message & Brand • Consistency • Focus • Quick Wins Resources • Staff • Tools • Budget
5 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA 1 HOUR AUDIT* Community • Size • Demographics • Partners Engagement • Clicks • Endorsements • Shares
6 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA 30 MINUTE BONUS ROUND Outsiders • Competition • Models
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA GOAL SETTING
8 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA KPIs Awareness & Acquisition • Impressions • Target Audience Growth Consideration & Conversion • Subscription • Clicks • Endorsements
9 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA GOAL SETTING Past • Resources • Growth to date Present & Future • Resources • Growth goals
10 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA MEASUREMENT Tools & Resources • Channel Insights • Link Tracking • Google Analytics Frequency • Tracking • Reporting
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA MAKE IT MATTER
12 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA MAKE IT MATTER Context • Timeframe • Growth percentage Correlation • Increased activity • Adjusted strategy Relevance • Programs • Funds
13 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA EXAMPLE Context • 300 site visits were sourced from Facebook last month (+15% MoM). Correlation • Half of those visits are directly related to our new “Sam’s Scholarship” video. Relevance • Visitors from Facebook spent 40% more time on the scholarship application page than other visitors.
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA TOOLS & TIPS
15 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA TOOLS & TRICKS URL Shortening & Tracking • Bit.ly • Google Google Analytics • Campaigns • URL Builder Excel • [(New-Old)/Old]*100 = % Change • Charts!
© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA Please send any questions to Cheryl.Black@Abila.com THANK YOU

Empfohlen

Developing Smarter Search Marketing Strategies
Developing Smarter Search Marketing StrategiesDeveloping Smarter Search Marketing Strategies
Developing Smarter Search Marketing StrategiesJason Dodge
 
St machine pulse-prop
St machine pulse-propSt machine pulse-prop
St machine pulse-propsocialtimbre
 
IndyPUG Meet Up - Oct 13 2016
IndyPUG Meet Up - Oct 13 2016IndyPUG Meet Up - Oct 13 2016
IndyPUG Meet Up - Oct 13 2016Eric Clark, PMP
 
Watchtower overview
Watchtower overview Watchtower overview
Watchtower overview Jay Skvirsky
 
GBG Angeles
GBG AngelesGBG Angeles
GBG AngelesCarissa Coles
 
PI ShowApp Presentation
PI ShowApp PresentationPI ShowApp Presentation
PI ShowApp PresentationPearlmanPI
 
Modulo de aprendizaje
Modulo de aprendizajeModulo de aprendizaje
Modulo de aprendizajeIdalmis Petterson
 
moca Poster Moodle Moot 2016
moca Poster Moodle Moot 2016moca Poster Moodle Moot 2016
moca Poster Moodle Moot 2016Arai Ran
 

Empfohlen

Developing Smarter Search Marketing Strategies
Developing Smarter Search Marketing StrategiesDeveloping Smarter Search Marketing Strategies
Developing Smarter Search Marketing StrategiesJason Dodge
 
St machine pulse-prop
St machine pulse-propSt machine pulse-prop
St machine pulse-propsocialtimbre
 
IndyPUG Meet Up - Oct 13 2016
IndyPUG Meet Up - Oct 13 2016IndyPUG Meet Up - Oct 13 2016
IndyPUG Meet Up - Oct 13 2016Eric Clark, PMP
 
Watchtower overview
Watchtower overview Watchtower overview
Watchtower overview Jay Skvirsky
 
GBG Angeles
GBG AngelesGBG Angeles
GBG AngelesCarissa Coles
 
PI ShowApp Presentation
PI ShowApp PresentationPI ShowApp Presentation
PI ShowApp PresentationPearlmanPI
 
Modulo de aprendizaje
Modulo de aprendizajeModulo de aprendizaje
Modulo de aprendizajeIdalmis Petterson
 
moca Poster Moodle Moot 2016
moca Poster Moodle Moot 2016moca Poster Moodle Moot 2016
moca Poster Moodle Moot 2016Arai Ran
 
How to use not filter
How to use not filterHow to use not filter
How to use not filterRaviRajuRamaKrishna
 
Certificate (1)comunicação visual web .net
Certificate (1)comunicação visual web .netCertificate (1)comunicação visual web .net
Certificate (1)comunicação visual web .netGeraldo Leonel Alves Sobrinho
 
Guia de estudio
Guia de estudioGuia de estudio
Guia de estudioIdalmis Petterson
 
La gastronomía peruana a la conquista del paladar catalán
La gastronomía peruana a la conquista del paladar catalánLa gastronomía peruana a la conquista del paladar catalán
La gastronomía peruana a la conquista del paladar catalánRipiliquita
 
Gladys Bentley Presentation
Gladys Bentley PresentationGladys Bentley Presentation
Gladys Bentley PresentationAlex Ackerman
 
Thesis for beginners 2015-10
Thesis for beginners 2015-10Thesis for beginners 2015-10
Thesis for beginners 2015-10Miguel Pardal
 
Comparison table for strontium adsorption
Comparison table for strontium adsorptionComparison table for strontium adsorption
Comparison table for strontium adsorptionArun kumar
 
Recursos
RecursosRecursos
Recursosbelalcazarafondo
 
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...Gilbert Joseph Abueg
 
AREAS DEL LENGUAJE
AREAS DEL LENGUAJEAREAS DEL LENGUAJE
AREAS DEL LENGUAJEVanessa Cruz Ayala
 
QSAR : Activity Relationships Quantitative Structure
QSAR : Activity Relationships Quantitative StructureQSAR : Activity Relationships Quantitative Structure
QSAR : Activity Relationships Quantitative StructureSaramita De Chakravarti
 
Persamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungPersamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungmumumul
 
Persamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungPersamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungmumumul
 
Have you outgrown your accounting solution?
Have you outgrown your accounting solution?Have you outgrown your accounting solution?
Have you outgrown your accounting solution?Abila
 
Brighton seo charity roundtable
Brighton seo charity roundtableBrighton seo charity roundtable
Brighton seo charity roundtableNed Wells
 
Debunking the E-Commerce Myths
Debunking the E-Commerce MythsDebunking the E-Commerce Myths
Debunking the E-Commerce MythsSAP Ariba
 
Maximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business InitiativesMaximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business InitiativesSAP Ariba
 
All Aboard! Proven Strategies for Driving eInvoicing
All Aboard! Proven Strategies for Driving eInvoicingAll Aboard! Proven Strategies for Driving eInvoicing
All Aboard! Proven Strategies for Driving eInvoicingSAP Ariba
 
Accelerate the Sales Cycle through the Perfect Order
Accelerate the Sales Cycle through the Perfect OrderAccelerate the Sales Cycle through the Perfect Order
Accelerate the Sales Cycle through the Perfect OrderSAP Ariba
 
Social Media's Impact on Business
Social Media's Impact on Business Social Media's Impact on Business
Social Media's Impact on Business Site-Seeker, Inc.
 
Marketing Automation Goes Agile
Marketing Automation Goes AgileMarketing Automation Goes Agile
Marketing Automation Goes AgileMarcia Kadanoff
 
Five Strategies for Coping with Unannounced Audits
Five Strategies for Coping with Unannounced AuditsFive Strategies for Coping with Unannounced Audits
Five Strategies for Coping with Unannounced AuditsJim Flynn
 

Weitere ähnliche Inhalte

Andere mochten auch

La gastronomía peruana a la conquista del paladar catalán
La gastronomía peruana a la conquista del paladar catalánLa gastronomía peruana a la conquista del paladar catalán
La gastronomía peruana a la conquista del paladar catalánRipiliquita
 
Gladys Bentley Presentation
Gladys Bentley PresentationGladys Bentley Presentation
Gladys Bentley PresentationAlex Ackerman
 
Thesis for beginners 2015-10
Thesis for beginners 2015-10Thesis for beginners 2015-10
Thesis for beginners 2015-10Miguel Pardal
 
Comparison table for strontium adsorption
Comparison table for strontium adsorptionComparison table for strontium adsorption
Comparison table for strontium adsorptionArun kumar
 
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...Gilbert Joseph Abueg
 
QSAR : Activity Relationships Quantitative Structure
QSAR : Activity Relationships Quantitative StructureQSAR : Activity Relationships Quantitative Structure
QSAR : Activity Relationships Quantitative StructureSaramita De Chakravarti
 
Persamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungPersamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungmumumul
 
Persamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungPersamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungmumumul
 

Andere mochten auch (13)

How to use not filter
How to use not filterHow to use not filter
How to use not filter
 
Certificate (1)comunicação visual web .net
Certificate (1)comunicação visual web .netCertificate (1)comunicação visual web .net
Certificate (1)comunicação visual web .net
 
Guia de estudio
Guia de estudioGuia de estudio
Guia de estudio
 
La gastronomía peruana a la conquista del paladar catalán
La gastronomía peruana a la conquista del paladar catalánLa gastronomía peruana a la conquista del paladar catalán
La gastronomía peruana a la conquista del paladar catalán
 
Gladys Bentley Presentation
Gladys Bentley PresentationGladys Bentley Presentation
Gladys Bentley Presentation
 
Thesis for beginners 2015-10
Thesis for beginners 2015-10Thesis for beginners 2015-10
Thesis for beginners 2015-10
 
Comparison table for strontium adsorption
Comparison table for strontium adsorptionComparison table for strontium adsorption
Comparison table for strontium adsorption
 
Recursos
RecursosRecursos
Recursos
 
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...
CABT SHS Statistics & Probability - Mean and Variance of Sampling Distributio...
 
AREAS DEL LENGUAJE
AREAS DEL LENGUAJEAREAS DEL LENGUAJE
AREAS DEL LENGUAJE
 
QSAR : Activity Relationships Quantitative Structure
QSAR : Activity Relationships Quantitative StructureQSAR : Activity Relationships Quantitative Structure
QSAR : Activity Relationships Quantitative Structure
 
Persamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungPersamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgung
 
Persamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgungPersamaan lingkaran & garis singgung
Persamaan lingkaran & garis singgung
 

Ähnlich wie Measuring What Matters, Starting with Benchmarking

Have you outgrown your accounting solution?
Have you outgrown your accounting solution?Have you outgrown your accounting solution?
Have you outgrown your accounting solution?Abila
 
Brighton seo charity roundtable
Brighton seo charity roundtableBrighton seo charity roundtable
Brighton seo charity roundtableNed Wells
 
Debunking the E-Commerce Myths
Debunking the E-Commerce MythsDebunking the E-Commerce Myths
Debunking the E-Commerce MythsSAP Ariba
 
Maximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business InitiativesMaximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business InitiativesSAP Ariba
 
All Aboard! Proven Strategies for Driving eInvoicing
All Aboard! Proven Strategies for Driving eInvoicingAll Aboard! Proven Strategies for Driving eInvoicing
All Aboard! Proven Strategies for Driving eInvoicingSAP Ariba
 
Accelerate the Sales Cycle through the Perfect Order
Accelerate the Sales Cycle through the Perfect OrderAccelerate the Sales Cycle through the Perfect Order
Accelerate the Sales Cycle through the Perfect OrderSAP Ariba
 
Social Media's Impact on Business
Social Media's Impact on Business Social Media's Impact on Business
Social Media's Impact on Business Site-Seeker, Inc.
 
Marketing Automation Goes Agile
Marketing Automation Goes AgileMarketing Automation Goes Agile
Marketing Automation Goes AgileMarcia Kadanoff
 
Five Strategies for Coping with Unannounced Audits
Five Strategies for Coping with Unannounced AuditsFive Strategies for Coping with Unannounced Audits
Five Strategies for Coping with Unannounced AuditsJim Flynn
 
Social impact emmie fukuchi final
Social impact emmie fukuchi finalSocial impact emmie fukuchi final
Social impact emmie fukuchi finalLoyaltyOne
 
14 Things Your Website Needs for Effective Fundraising in 2014
14 Things Your Website Needs for Effective Fundraising in 201414 Things Your Website Needs for Effective Fundraising in 2014
14 Things Your Website Needs for Effective Fundraising in 2014Abila
 
Maximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business InitiativesMaximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business InitiativesSAP Ariba
 
How Audi created a unified view of their customer
How Audi created a unified view of their customerHow Audi created a unified view of their customer
How Audi created a unified view of their customerVladimir Mehakovic
 
Cronberry ppt 2
Cronberry ppt 2Cronberry ppt 2
Cronberry ppt 2Cronberry
 
Jaypee Greens Sportsville Yamuna Expressway
Jaypee Greens Sportsville Yamuna ExpresswayJaypee Greens Sportsville Yamuna Expressway
Jaypee Greens Sportsville Yamuna ExpresswayInvestors Clinic
 
Rise of Talent Operations - Measuring Success
Rise of Talent Operations - Measuring SuccessRise of Talent Operations - Measuring Success
Rise of Talent Operations - Measuring SuccessBeamery
 
Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7Skyword Inc.
 
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign Informz
 
Supercharge Your Ariba Investment with Dynamic Discounting and Value Engineering
Supercharge Your Ariba Investment with Dynamic Discounting and Value EngineeringSupercharge Your Ariba Investment with Dynamic Discounting and Value Engineering
Supercharge Your Ariba Investment with Dynamic Discounting and Value EngineeringSAP Ariba
 
Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014
Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014
Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014agil8 Ltd
 

Ähnlich wie Measuring What Matters, Starting with Benchmarking (20)

Have you outgrown your accounting solution?
Have you outgrown your accounting solution?Have you outgrown your accounting solution?
Have you outgrown your accounting solution?
 
Brighton seo charity roundtable
Brighton seo charity roundtableBrighton seo charity roundtable
Brighton seo charity roundtable
 
Debunking the E-Commerce Myths
Debunking the E-Commerce MythsDebunking the E-Commerce Myths
Debunking the E-Commerce Myths
 
Maximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business InitiativesMaximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business Initiatives
 
All Aboard! Proven Strategies for Driving eInvoicing
All Aboard! Proven Strategies for Driving eInvoicingAll Aboard! Proven Strategies for Driving eInvoicing
All Aboard! Proven Strategies for Driving eInvoicing
 
Accelerate the Sales Cycle through the Perfect Order
Accelerate the Sales Cycle through the Perfect OrderAccelerate the Sales Cycle through the Perfect Order
Accelerate the Sales Cycle through the Perfect Order
 
Social Media's Impact on Business
Social Media's Impact on Business Social Media's Impact on Business
Social Media's Impact on Business
 
Marketing Automation Goes Agile
Marketing Automation Goes AgileMarketing Automation Goes Agile
Marketing Automation Goes Agile
 
Five Strategies for Coping with Unannounced Audits
Five Strategies for Coping with Unannounced AuditsFive Strategies for Coping with Unannounced Audits
Five Strategies for Coping with Unannounced Audits
 
Social impact emmie fukuchi final
Social impact emmie fukuchi finalSocial impact emmie fukuchi final
Social impact emmie fukuchi final
 
14 Things Your Website Needs for Effective Fundraising in 2014
14 Things Your Website Needs for Effective Fundraising in 201414 Things Your Website Needs for Effective Fundraising in 2014
14 Things Your Website Needs for Effective Fundraising in 2014
 
Maximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business InitiativesMaximizing Sales and Marketing Reach in Your 2013 Business Initiatives
Maximizing Sales and Marketing Reach in Your 2013 Business Initiatives
 
How Audi created a unified view of their customer
How Audi created a unified view of their customerHow Audi created a unified view of their customer
How Audi created a unified view of their customer
 
Cronberry ppt 2
Cronberry ppt 2Cronberry ppt 2
Cronberry ppt 2
 
Jaypee Greens Sportsville Yamuna Expressway
Jaypee Greens Sportsville Yamuna ExpresswayJaypee Greens Sportsville Yamuna Expressway
Jaypee Greens Sportsville Yamuna Expressway
 
Rise of Talent Operations - Measuring Success
Rise of Talent Operations - Measuring SuccessRise of Talent Operations - Measuring Success
Rise of Talent Operations - Measuring Success
 
Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7
 
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign
 
Supercharge Your Ariba Investment with Dynamic Discounting and Value Engineering
Supercharge Your Ariba Investment with Dynamic Discounting and Value EngineeringSupercharge Your Ariba Investment with Dynamic Discounting and Value Engineering
Supercharge Your Ariba Investment with Dynamic Discounting and Value Engineering
 
Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014
Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014
Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014
 

Mehr von Social Media for Nonprofits

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingIt's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingSocial Media for Nonprofits
 
Community-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of CommunityCommunity-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of CommunitySocial Media for Nonprofits
 
Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Social Media for Nonprofits
 
5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And MobilizationSocial Media for Nonprofits
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupSocial Media for Nonprofits
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineSocial Media for Nonprofits
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media StrategySocial Media for Nonprofits
 
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdayThe Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdaySocial Media for Nonprofits
 
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancyGet Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancySocial Media for Nonprofits
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarSocial Media for Nonprofits
 
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Social Media for Nonprofits
 
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your MessagesWWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your MessagesSocial Media for Nonprofits
 
Hollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit CrowdfundingHollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit CrowdfundingSocial Media for Nonprofits
 
Leverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media EngagementLeverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media EngagementSocial Media for Nonprofits
 

Mehr von Social Media for Nonprofits (20)

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingIt's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
 
Community-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of CommunityCommunity-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of Community
 
SMS for Success
SMS for SuccessSMS for Success
SMS for Success
 
Fundraising in 2016: A Millennial’s Voice
Fundraising in 2016: A Millennial’s VoiceFundraising in 2016: A Millennial’s Voice
Fundraising in 2016: A Millennial’s Voice
 
Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!
 
The Power of Social Proof
The Power of Social ProofThe Power of Social Proof
The Power of Social Proof
 
5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization
 
Fundraise with the King of Content: Video!
Fundraise with the King of Content: Video!Fundraise with the King of Content: Video!
Fundraise with the King of Content: Video!
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged Group
 
5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy
 
Developing Online Engagement Campaigns
Developing Online Engagement CampaignsDeveloping Online Engagement Campaigns
Developing Online Engagement Campaigns
 
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdayThe Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
 
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancyGet Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact Webinar
 
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
 
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your MessagesWWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
 
Hollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit CrowdfundingHollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit Crowdfunding
 
Leverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media EngagementLeverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media Engagement
 

Kürzlich hochgeladen

AI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer MarketingAI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer MarketingCut-the-SaaS
 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project17mos052
 
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...jicagig173
 
办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书saphesg8
 
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar DelhiCall Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhidelhiescort
 
When-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxWhen-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxReaper61
 
Impact Of Educational Resources on Students' Academic Performance in Economic...
Impact Of Educational Resources on Students' Academic Performance in Economic...Impact Of Educational Resources on Students' Academic Performance in Economic...
Impact Of Educational Resources on Students' Academic Performance in Economic...AJHSSR Journal
 
O9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenO9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenSapana Sha
 
social media for the hospitality industry.
social media for the hospitality industry.social media for the hospitality industry.
social media for the hospitality industry.japie swanepoel
 
Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!andrekr997
 
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170Komal Khan
 
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfYouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfAlexander Sirach
 
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一ra6e69ou
 
"Ready to elevate your Instagram? Let's go
"Ready to elevate your Instagram? Let's go"Ready to elevate your Instagram? Let's go
"Ready to elevate your Instagram? Let's goSocioCosmos
 
Add more information to your upload Tip: Better titles and descriptions lead ...
Add more information to your upload Tip: Better titles and descriptions lead ...Add more information to your upload Tip: Better titles and descriptions lead ...
Add more information to your upload Tip: Better titles and descriptions lead ...SejarahLokal
 
Unlock Your Social Media Potential with IndianLikes - IndianLikes.com
Unlock Your Social Media Potential with IndianLikes - IndianLikes.comUnlock Your Social Media Potential with IndianLikes - IndianLikes.com
Unlock Your Social Media Potential with IndianLikes - IndianLikes.comSagar Sinha
 

Kürzlich hochgeladen (20)

AI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer MarketingAI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer Marketing
 
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project
 
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
 
办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书
 
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar DelhiCall Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
 
When-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxWhen-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptx
 
Impact Of Educational Resources on Students' Academic Performance in Economic...
Impact Of Educational Resources on Students' Academic Performance in Economic...Impact Of Educational Resources on Students' Academic Performance in Economic...
Impact Of Educational Resources on Students' Academic Performance in Economic...
 
O9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenO9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking Men
 
Enjoy ➥8448380779▻ Call Girls In Noida Sector 93 Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Noida Sector 93 Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Noida Sector 93 Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Noida Sector 93 Escorts Delhi NCR
 
social media for the hospitality industry.
social media for the hospitality industry.social media for the hospitality industry.
social media for the hospitality industry.
 
Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!
 
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
 
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfYouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
 
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
 
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Serviceyoung Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
 
"Ready to elevate your Instagram? Let's go
"Ready to elevate your Instagram? Let's go"Ready to elevate your Instagram? Let's go
"Ready to elevate your Instagram? Let's go
 
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagarlooking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
 
Add more information to your upload Tip: Better titles and descriptions lead ...
Add more information to your upload Tip: Better titles and descriptions lead ...Add more information to your upload Tip: Better titles and descriptions lead ...
Add more information to your upload Tip: Better titles and descriptions lead ...
 
Unlock Your Social Media Potential with IndianLikes - IndianLikes.com
Unlock Your Social Media Potential with IndianLikes - IndianLikes.comUnlock Your Social Media Potential with IndianLikes - IndianLikes.com
Unlock Your Social Media Potential with IndianLikes - IndianLikes.com
 

Measuring What Matters, Starting with Benchmarking

  • 1. © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA Cheryl Black, Abila @CLBlack425 and @Abila_Inc MEASURING WHAT MATTERS
  • 2. 2 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA WHERE WE’RE GOING • 1-Hour Audit • Goal Setting • Make it Matter • Tools & Tips
  • 3. © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA 1 HOUR AUDIT
  • 4. 4 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA 1 HOUR AUDIT* Message & Brand • Consistency • Focus • Quick Wins Resources • Staff • Tools • Budget
  • 5. 5 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA 1 HOUR AUDIT* Community • Size • Demographics • Partners Engagement • Clicks • Endorsements • Shares
  • 6. 6 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA 30 MINUTE BONUS ROUND Outsiders • Competition • Models
  • 7. © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA GOAL SETTING
  • 8. 8 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA KPIs Awareness & Acquisition • Impressions • Target Audience Growth Consideration & Conversion • Subscription • Clicks • Endorsements
  • 9. 9 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA GOAL SETTING Past • Resources • Growth to date Present & Future • Resources • Growth goals
  • 10. 10 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA MEASUREMENT Tools & Resources • Channel Insights • Link Tracking • Google Analytics Frequency • Tracking • Reporting
  • 11. © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA MAKE IT MATTER
  • 12. 12 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA MAKE IT MATTER Context • Timeframe • Growth percentage Correlation • Increased activity • Adjusted strategy Relevance • Programs • Funds
  • 13. 13 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA EXAMPLE Context • 300 site visits were sourced from Facebook last month (+15% MoM). Correlation • Half of those visits are directly related to our new “Sam’s Scholarship” video. Relevance • Visitors from Facebook spent 40% more time on the scholarship application page than other visitors.
  • 14. © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA TOOLS & TIPS
  • 15. 15 © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA TOOLS & TRICKS URL Shortening & Tracking • Bit.ly • Google Google Analytics • Campaigns • URL Builder Excel • [(New-Old)/Old]*100 = % Change • Charts!
  • 16. © COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA Please send any questions to Cheryl.Black@Abila.com THANK YOU