2. History of SONY Corporation

4. Camera & Camcorders

5. VAIO & Computing

6. ReaderE-Book

7. Home Audio

8. Portable Audio

9. Accessory Finder

10. Playstation

11. Memory, discs & batteries

12. Car Audio

14. SONY Business Operations Digital Imaging LCD Televisions Home Video

15. SONY Business Operations Personal Computers Digital Music Players

16. SONY Business Operations Sony Ericsson Games

17. SONY Business Operations Sony Pictures Entertainment

18. SONY Business Operations Sony Pictures Televisions

19. SONY Business Operations Sony Music Entertainment (SME) and Sony Music Entertainment (Japan) Inc. (SMEJ).

21. Sony Broadband Solutions Corporation.

22. Sony Broadcast Media Co., Ltd.

23. Sony Chemical & Information Device Corporation.

24. Sony Computer Entertainment Inc.

25. Sony Computer Science Laboratories, Inc.

26. Sony Digital Network Applications Inc.

27. Sony Disc & Digital Solutions Inc.

28. Sony EMCS Corporation.

29. Sony Assurance.

30. Sony Manufacturing Systems Corporation.

31. Sony Marketing (Japan) Inc.

32. Sony Music Communications Inc.

33. Sony Music Distribution (Japan) Inc.

34. Sony Music Entertainment (Japan) Inc.

35. Sony Energy Device Corporation.

36. Sony Engineering Corporation.

37. Sony Enterprise Co., Ltd.

38. Sony Facility Management Corporation.

39. Sony Finance International, Inc.

40. Sony Financial Holdings, Inc.

41. Sony Global Solutions Inc.

42. Sony Human Capital Corporation.

43. Sony Institute of Higher Education Shohoku College.

44. Sony Life Insurance Co., Ltd.

46. Sony Australia Ltd.

47. Sony Benelux B.V.

48. Sony Berlin.

49. SONY BMG MANAGEMENT CO., LLC.

50. Sony BMG Music Entertainment.

51. SONY BMG MUSIC ENTERTAINMENT BV.

52. Sony Brazil Ltda.

53. Sony Broadband Entertainment Inc.

54. Sony Capital Corporation.

55. Sony Computer Entertainment America Inc.

56. Sony Computer Entertainment Europe Limited.

57. Sony de Mexico S.A. de C.V.

58. Sony Deutschland G.m.b.H.

59. Sony Device Technology (Thailand) Co., Ltd.

60. Sony Electronics Asia Pacific Pte Ltd.

61. Sony Electronics Inc.

62. Sony Electronics (Singapore) Pte. Ltd.

63. Sony Korea Corporation.

64. Sony Latin America Inc.

65. Sony Magnetic Products Inc. of America.

66. Sony Malaysia Sdn. Bhd.

67. Sony Corporation of Hong Kong Ltd.

68. Sony Corporation of Panama, S. A.

69. Sony Corporation of Hong Kong Ltd.

71. Founded by Lee ByungChul in 1969, Daegu, South Korea.

72. It operates in about 65 countries around the world.

73. One of Japan's oldest and largest producers of consumer and industrial electric products.

74. Headquartered in Tokyo, Japan.

75. Founded by Hisashige Tanaka.

77. Mission and Vision

78. Financial Overview

79. Financial Overview

80. Financial Overview

81. Core competencies

82. Porter’s Five Forces: SONY

83. Internal Capabilities: Standardized Product and Centralized Product

84. Internal Capabilities: Focused on Efficiency and Youth Market

85. Competitive Advantage: Green TV

86. SONY Advertisement

87. Other Eco Friendly Products

88. SONY PEST Analysis Political Economical

89. SONY PEST Analysis Social Technological

91. Can be beneficial towards more effective marketing campaigns

93. SONY SWOT Analysis (Wide) Strengths Weaknesses Opportunities Threats

94. SONY Controversies Controversial Promotions Digital Rights Management

95. SONY Controversies NGO Strategy Government Links

96. SONY Environmental Record Sony was ranked 6th (jointly with Panasonic and Motorola) in Greenpeace’s Guide to Greener Electronics

97. SONY Improvement Efforts Reduced Greenhouse gases Green building Sony Take Back Recycling Program Bio-battery

98. SONY Advertisement

99. SONY Recommendations Expansion into TV market – more R&D research, glassless 3D TV Think holistically about being green, and then some. Reduce product cost – source out ideal costing strategies to cover wider demographic base Reduce cost in terms of deliveryand suppliers Maintain quality and brand loyalty Customer service channels New markets (geographical, income, etc.) More active/aggressive advertising campaigns Expansion into film industry Greater presence in hypermarkets/shopping malls. Bulk-contract sales (e.g. universities, corporates, governments) More partnerships, collaborations, or synergistic efforts