SlideShare ist ein Scribd-Unternehmen logo

5 Steps to Advance Your Career with Personal Branding

•
•
Shanna Kurpe
Shanna Kurpe

Shanna Kurpe was invited to share career tips with a group of young professional in Barcelona, Spain. In this presentation, Shanna talks about her own personal branding efforts and shares 5 steps to advancing your career by thinking like a corporate marketer to promote your unique skills and qualities.

Karriere
1 von 16
Discover & Leverage Your Personal Brand In order to Advance Your Career Copyright © 2012. All rights reserved. www.ShannaKurpe.com
What is Personal Branding? The process of promoting your unique passions, characteristics and skills as a marked personal brand in order to advance your career Just as a company would promote their business framework, selling proposition and products/services as a corporate brand in order to grow their company Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Corporate Branding Business Unique Products Framework + Selling Proposition + & Services Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Personal Branding Personal Passion + Characteristics + Skills Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Who is Shanna Kurpe? Master’s from FSU Integrated Marketing & Management IADT Faculty Member Internet Marketing Degree Program Business Owner Proponent | Software + Marketing Blogger www.KurpeDiem.com www.ShannaKurpe.com Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Personal Websites Social Media Sites Facebook LinkedIn Twitter SlideShare Rich Media Images Video Copyright © 2012. All rights reserved. www.ShannaKurpe.com
This Stuff Doesn’t Just Happen Overnight Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Think Like a Corporate Brand Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Five Steps to Personal Branding 1. Define Your Business Framework 2. Define Your Target Market 3. Define Your Value Proposition 4. Develop Your Messaging Strategy 5. Plan an Integrated Marketing Campaign Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Business Framework Mission + Vision + Values Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Target Market Type of Hiring Business + Job Title + Patterns Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Unique Selling Proposition What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Creative Message Tone & Voice | What does my message Sound like? Fonts & Images | What does my message Look like? Feelings & Emotions | What does my audience Feel when they interact with me? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Your Integrated Campaign A Holistic Approach Be Ubiquitous Content! Content! Content! Personal Third Party Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Questions & Answers? Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Empfohlen

Your Personal Brand: How to Market & Package Yourself
Your Personal Brand: How to Market & Package YourselfYour Personal Brand: How to Market & Package Yourself
Your Personal Brand: How to Market & Package YourselfLynn Hazan
 
Kmg presentation brand yourself for career success
Kmg presentation brand yourself for career successKmg presentation brand yourself for career success
Kmg presentation brand yourself for career successLynn Hazan
 
Recruitment of Talents by DO of LIC
Recruitment of Talents by DO of LICRecruitment of Talents by DO of LIC
Recruitment of Talents by DO of LICR. RAVINDRA KUMAR CHIEF MENTOR
 
How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]LinkedIn Talent Solutions
 
Iwoc: Finding & Retaining Clients Yourself
Iwoc: Finding & Retaining Clients YourselfIwoc: Finding & Retaining Clients Yourself
Iwoc: Finding & Retaining Clients YourselfLynn Hazan
 
Personal Brand Inc.
Personal Brand Inc.Personal Brand Inc.
Personal Brand Inc.Six Inches Communication Pvt. Ltd.
 
Grow Your Business with Email and Social Media
Grow Your Business with Email and Social MediaGrow Your Business with Email and Social Media
Grow Your Business with Email and Social MediaVanessa CEO
 
Ohio Northern - Student-Run Firms
Ohio Northern - Student-Run FirmsOhio Northern - Student-Run Firms
Ohio Northern - Student-Run FirmsPRSSANational
 

Empfohlen

Your Personal Brand: How to Market & Package Yourself
Your Personal Brand: How to Market & Package YourselfYour Personal Brand: How to Market & Package Yourself
Your Personal Brand: How to Market & Package YourselfLynn Hazan
 
Kmg presentation brand yourself for career success
Kmg presentation brand yourself for career successKmg presentation brand yourself for career success
Kmg presentation brand yourself for career successLynn Hazan
 
Recruitment of Talents by DO of LIC
Recruitment of Talents by DO of LICRecruitment of Talents by DO of LIC
Recruitment of Talents by DO of LICR. RAVINDRA KUMAR CHIEF MENTOR
 
How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]LinkedIn Talent Solutions
 
Iwoc: Finding & Retaining Clients Yourself
Iwoc: Finding & Retaining Clients YourselfIwoc: Finding & Retaining Clients Yourself
Iwoc: Finding & Retaining Clients YourselfLynn Hazan
 
Personal Brand Inc.
Personal Brand Inc.Personal Brand Inc.
Personal Brand Inc.Six Inches Communication Pvt. Ltd.
 
Grow Your Business with Email and Social Media
Grow Your Business with Email and Social MediaGrow Your Business with Email and Social Media
Grow Your Business with Email and Social MediaVanessa CEO
 
Ohio Northern - Student-Run Firms
Ohio Northern - Student-Run FirmsOhio Northern - Student-Run Firms
Ohio Northern - Student-Run FirmsPRSSANational
 
Linkedin Marketing through Personal Profile & Company Page by Andrew Chow
Linkedin Marketing through Personal Profile & Company Page by Andrew ChowLinkedin Marketing through Personal Profile & Company Page by Andrew Chow
Linkedin Marketing through Personal Profile & Company Page by Andrew ChowAndrew Chow ✯ Keynote Speaker ✯
 
7 golden rules for your first job - Arise Roby
7 golden rules for your first job - Arise Roby7 golden rules for your first job - Arise Roby
7 golden rules for your first job - Arise RobyArise Roby
 
10 skills every insurance agent should develop before it's too late
10 skills every insurance agent should develop before it's too late10 skills every insurance agent should develop before it's too late
10 skills every insurance agent should develop before it's too lateAmplispot
 
How to create an employer brand that resonates
How to create an employer brand that resonatesHow to create an employer brand that resonates
How to create an employer brand that resonatesEdwin Soares
 
November 5, 2012 Colorado Coach Connection
November 5, 2012 Colorado Coach ConnectionNovember 5, 2012 Colorado Coach Connection
November 5, 2012 Colorado Coach ConnectionICF Colorado
 
Introducing Myprofile Products & Services
Introducing Myprofile Products & ServicesIntroducing Myprofile Products & Services
Introducing Myprofile Products & ServicesAxel Henriksen
 
December 5, 2012: Colorado Coach Connection
December 5, 2012: Colorado Coach ConnectionDecember 5, 2012: Colorado Coach Connection
December 5, 2012: Colorado Coach ConnectionICF Colorado
 
Komfo webinar - Rethinking employee advocacy on social
Komfo webinar - Rethinking employee advocacy on socialKomfo webinar - Rethinking employee advocacy on social
Komfo webinar - Rethinking employee advocacy on socialKomfo
 
Summit15_PPT_Michelle Rife
Summit15_PPT_Michelle RifeSummit15_PPT_Michelle Rife
Summit15_PPT_Michelle RifeMichelle Rife
 
Sell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopSell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopAnllelic Lozada, M.S.
 
Personal Branding 1
Personal Branding 1Personal Branding 1
Personal Branding 1Kofi Kyeremateng Nyanteng
 
Personal Brand & Networking
Personal Brand & NetworkingPersonal Brand & Networking
Personal Brand & NetworkingJasmine Sante
 
Using social media to build your personal brand
Using social media to build your personal brandUsing social media to build your personal brand
Using social media to build your personal brandAmanda Sterling
 
Conceptualisation personal brand - ppt
Conceptualisation personal brand - pptConceptualisation personal brand - ppt
Conceptualisation personal brand - pptAndreas Schezkin
 
Kauhi road map to personal branding
Kauhi road map to personal brandingKauhi road map to personal branding
Kauhi road map to personal brandingGeCo in the Rockies
 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Pam Moore
 
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựng
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựngPersonal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựng
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựngVinalink Media JSC
 
Personal Branding Maps
Personal Branding MapsPersonal Branding Maps
Personal Branding MapsStefano Principato
 
Ortografia basica
Ortografia basicaOrtografia basica
Ortografia basicaClaret
 
Using LinkedIn for business development
Using LinkedIn for business development Using LinkedIn for business development
Using LinkedIn for business development Integrated Marketing Foundation
 
Using LinkedIn for Business Development
Using LinkedIn for Business DevelopmentUsing LinkedIn for Business Development
Using LinkedIn for Business DevelopmentLinkedIn For Search and Recruitment Firms
 
Personal Branding for Career Mobility
Personal Branding for Career MobilityPersonal Branding for Career Mobility
Personal Branding for Career MobilityBrandingPays LLC
 

Weitere ähnliche Inhalte

Was ist angesagt?

Linkedin Marketing through Personal Profile & Company Page by Andrew Chow
Linkedin Marketing through Personal Profile & Company Page by Andrew ChowLinkedin Marketing through Personal Profile & Company Page by Andrew Chow
Linkedin Marketing through Personal Profile & Company Page by Andrew ChowAndrew Chow ✯ Keynote Speaker ✯
 
7 golden rules for your first job - Arise Roby
7 golden rules for your first job - Arise Roby7 golden rules for your first job - Arise Roby
7 golden rules for your first job - Arise RobyArise Roby
 
10 skills every insurance agent should develop before it's too late
10 skills every insurance agent should develop before it's too late10 skills every insurance agent should develop before it's too late
10 skills every insurance agent should develop before it's too lateAmplispot
 
How to create an employer brand that resonates
How to create an employer brand that resonatesHow to create an employer brand that resonates
How to create an employer brand that resonatesEdwin Soares
 
November 5, 2012 Colorado Coach Connection
November 5, 2012 Colorado Coach ConnectionNovember 5, 2012 Colorado Coach Connection
November 5, 2012 Colorado Coach ConnectionICF Colorado
 
Introducing Myprofile Products & Services
Introducing Myprofile Products & ServicesIntroducing Myprofile Products & Services
Introducing Myprofile Products & ServicesAxel Henriksen
 
December 5, 2012: Colorado Coach Connection
December 5, 2012: Colorado Coach ConnectionDecember 5, 2012: Colorado Coach Connection
December 5, 2012: Colorado Coach ConnectionICF Colorado
 
Komfo webinar - Rethinking employee advocacy on social
Komfo webinar - Rethinking employee advocacy on socialKomfo webinar - Rethinking employee advocacy on social
Komfo webinar - Rethinking employee advocacy on socialKomfo
 
Summit15_PPT_Michelle Rife
Summit15_PPT_Michelle RifeSummit15_PPT_Michelle Rife
Summit15_PPT_Michelle RifeMichelle Rife
 

Was ist angesagt? (9)

Linkedin Marketing through Personal Profile & Company Page by Andrew Chow
Linkedin Marketing through Personal Profile & Company Page by Andrew ChowLinkedin Marketing through Personal Profile & Company Page by Andrew Chow
Linkedin Marketing through Personal Profile & Company Page by Andrew Chow
 
7 golden rules for your first job - Arise Roby
7 golden rules for your first job - Arise Roby7 golden rules for your first job - Arise Roby
7 golden rules for your first job - Arise Roby
 
10 skills every insurance agent should develop before it's too late
10 skills every insurance agent should develop before it's too late10 skills every insurance agent should develop before it's too late
10 skills every insurance agent should develop before it's too late
 
How to create an employer brand that resonates
How to create an employer brand that resonatesHow to create an employer brand that resonates
How to create an employer brand that resonates
 
November 5, 2012 Colorado Coach Connection
November 5, 2012 Colorado Coach ConnectionNovember 5, 2012 Colorado Coach Connection
November 5, 2012 Colorado Coach Connection
 
Introducing Myprofile Products & Services
Introducing Myprofile Products & ServicesIntroducing Myprofile Products & Services
Introducing Myprofile Products & Services
 
December 5, 2012: Colorado Coach Connection
December 5, 2012: Colorado Coach ConnectionDecember 5, 2012: Colorado Coach Connection
December 5, 2012: Colorado Coach Connection
 
Komfo webinar - Rethinking employee advocacy on social
Komfo webinar - Rethinking employee advocacy on socialKomfo webinar - Rethinking employee advocacy on social
Komfo webinar - Rethinking employee advocacy on social
 
Summit15_PPT_Michelle Rife
Summit15_PPT_Michelle RifeSummit15_PPT_Michelle Rife
Summit15_PPT_Michelle Rife
 

Andere mochten auch

Sell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopSell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopAnllelic Lozada, M.S.
 
Personal Brand & Networking
Personal Brand & NetworkingPersonal Brand & Networking
Personal Brand & NetworkingJasmine Sante
 
Using social media to build your personal brand
Using social media to build your personal brandUsing social media to build your personal brand
Using social media to build your personal brandAmanda Sterling
 
Conceptualisation personal brand - ppt
Conceptualisation personal brand - pptConceptualisation personal brand - ppt
Conceptualisation personal brand - pptAndreas Schezkin
 
Kauhi road map to personal branding
Kauhi road map to personal brandingKauhi road map to personal branding
Kauhi road map to personal brandingGeCo in the Rockies
 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Pam Moore
 
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựng
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựngPersonal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựng
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựngVinalink Media JSC
 
Ortografia basica
Ortografia basicaOrtografia basica
Ortografia basicaClaret
 

Andere mochten auch (10)

Sell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps WorkshopSell Yourself: Create Your Personal Brand in 10 Steps Workshop
Sell Yourself: Create Your Personal Brand in 10 Steps Workshop
 
Personal Branding 1
Personal Branding 1Personal Branding 1
Personal Branding 1
 
Personal Brand & Networking
Personal Brand & NetworkingPersonal Brand & Networking
Personal Brand & Networking
 
Using social media to build your personal brand
Using social media to build your personal brandUsing social media to build your personal brand
Using social media to build your personal brand
 
Conceptualisation personal brand - ppt
Conceptualisation personal brand - pptConceptualisation personal brand - ppt
Conceptualisation personal brand - ppt
 
Kauhi road map to personal branding
Kauhi road map to personal brandingKauhi road map to personal branding
Kauhi road map to personal branding
 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
 
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựng
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựngPersonal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựng
Personal branding - Xây dựng thương hiệu cá nhân - Tip 100 phương pháp xây dựng
 
Personal Branding Maps
Personal Branding MapsPersonal Branding Maps
Personal Branding Maps
 
Ortografia basica
Ortografia basicaOrtografia basica
Ortografia basica
 

Ähnlich wie 5 Steps to Advance Your Career with Personal Branding

Personal Branding for Career Mobility
Personal Branding for Career MobilityPersonal Branding for Career Mobility
Personal Branding for Career MobilityBrandingPays LLC
 
Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...Elton Kuah
 
Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...Elton Kuah
 
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing StrategyWill Gladhart Consulting, LLC
 
Branding for Business Growth
Branding for Business GrowthBranding for Business Growth
Branding for Business Growthtopromote
 
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012Hector Del Castillo, CPM, CPMM
 
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...Rick Newberry
 
Personal Branding for Entrepreneurs
Personal Branding for EntrepreneursPersonal Branding for Entrepreneurs
Personal Branding for EntrepreneursBrandingPays LLC
 
From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...Rick Newberry
 
11 Best Practices Showcasing #LinkedIn Profiles
11 Best Practices Showcasing #LinkedIn Profiles11 Best Practices Showcasing #LinkedIn Profiles
11 Best Practices Showcasing #LinkedIn ProfilesBrandMirror
 
Interaction Bridges: Collaboration Tool for Marketing Accountability
Interaction Bridges: Collaboration Tool for Marketing AccountabilityInteraction Bridges: Collaboration Tool for Marketing Accountability
Interaction Bridges: Collaboration Tool for Marketing AccountabilityClearAction Continuum
 
Trust Ale 2014 Krakow Parry Public
Trust Ale 2014 Krakow Parry PublicTrust Ale 2014 Krakow Parry Public
Trust Ale 2014 Krakow Parry PublicStephen Parry
 
TrancendOrb Brand Consulting & Design 2015-16 deck of work
TrancendOrb Brand Consulting & Design 2015-16 deck of work TrancendOrb Brand Consulting & Design 2015-16 deck of work
TrancendOrb Brand Consulting & Design 2015-16 deck of work Prathish Nair
 
Employer branding staffing event lauren de boer
Employer branding staffing event lauren de boerEmployer branding staffing event lauren de boer
Employer branding staffing event lauren de boerDane Adams
 

Ähnlich wie 5 Steps to Advance Your Career with Personal Branding (20)

Using LinkedIn for business development
Using LinkedIn for business development Using LinkedIn for business development
Using LinkedIn for business development
 
Using LinkedIn for Business Development
Using LinkedIn for Business DevelopmentUsing LinkedIn for Business Development
Using LinkedIn for Business Development
 
Personal Branding for Career Mobility
Personal Branding for Career MobilityPersonal Branding for Career Mobility
Personal Branding for Career Mobility
 
Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...
 
Branding Yourself
Branding YourselfBranding Yourself
Branding Yourself
 
Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...
 
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
 
Branding for Business Growth
Branding for Business GrowthBranding for Business Growth
Branding for Business Growth
 
Social media basics_032813
Social media basics_032813Social media basics_032813
Social media basics_032813
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012
 
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
 
Personal Branding for Entrepreneurs
Personal Branding for EntrepreneursPersonal Branding for Entrepreneurs
Personal Branding for Entrepreneurs
 
From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...
 
Survive & Thrive Breakfast: Social Media Tools
Survive & Thrive Breakfast: Social Media ToolsSurvive & Thrive Breakfast: Social Media Tools
Survive & Thrive Breakfast: Social Media Tools
 
11 Best Practices Showcasing #LinkedIn Profiles
11 Best Practices Showcasing #LinkedIn Profiles11 Best Practices Showcasing #LinkedIn Profiles
11 Best Practices Showcasing #LinkedIn Profiles
 
Interaction Bridges: Collaboration Tool for Marketing Accountability
Interaction Bridges: Collaboration Tool for Marketing AccountabilityInteraction Bridges: Collaboration Tool for Marketing Accountability
Interaction Bridges: Collaboration Tool for Marketing Accountability
 
Trust Ale 2014 Krakow Parry Public
Trust Ale 2014 Krakow Parry PublicTrust Ale 2014 Krakow Parry Public
Trust Ale 2014 Krakow Parry Public
 
TrancendOrb Brand Consulting & Design 2015-16 deck of work
TrancendOrb Brand Consulting & Design 2015-16 deck of work TrancendOrb Brand Consulting & Design 2015-16 deck of work
TrancendOrb Brand Consulting & Design 2015-16 deck of work
 
Employer branding staffing event lauren de boer
Employer branding staffing event lauren de boerEmployer branding staffing event lauren de boer
Employer branding staffing event lauren de boer
 

Mehr von Shanna Kurpe

Digital Marketing & Social Media Trends in 2013
Digital Marketing & Social Media Trends in 2013Digital Marketing & Social Media Trends in 2013
Digital Marketing & Social Media Trends in 2013Shanna Kurpe
 
Tips for Running a Mobile Office
Tips for Running a Mobile OfficeTips for Running a Mobile Office
Tips for Running a Mobile OfficeShanna Kurpe
 
How has Social Media Impacted the 2012 Olympic Games?
How has Social Media Impacted the 2012 Olympic Games?How has Social Media Impacted the 2012 Olympic Games?
How has Social Media Impacted the 2012 Olympic Games?Shanna Kurpe
 
Preparing for the Interview
Preparing for the InterviewPreparing for the Interview
Preparing for the InterviewShanna Kurpe
 
The Human Side of Social Media
The Human Side of Social MediaThe Human Side of Social Media
The Human Side of Social MediaShanna Kurpe
 
Tips for Effective Business Networking
Tips for Effective Business NetworkingTips for Effective Business Networking
Tips for Effective Business NetworkingShanna Kurpe
 
An Introduction to Responsive Web Design
An Introduction to Responsive Web DesignAn Introduction to Responsive Web Design
An Introduction to Responsive Web DesignShanna Kurpe
 
Introduction to Responsive Web Design
Introduction to Responsive Web DesignIntroduction to Responsive Web Design
Introduction to Responsive Web DesignShanna Kurpe
 
The Internet Blackout of 2012 - Protest Against SOPA and PIPA
The Internet Blackout of 2012 - Protest Against SOPA and PIPAThe Internet Blackout of 2012 - Protest Against SOPA and PIPA
The Internet Blackout of 2012 - Protest Against SOPA and PIPAShanna Kurpe
 
How Web Designers can Set Goal for 2012
How Web Designers can Set Goal for 2012How Web Designers can Set Goal for 2012
How Web Designers can Set Goal for 2012Shanna Kurpe
 
The Power of Google: A Review of the 2011 Senate Subcommittee Hearing
The Power of Google: A Review of the 2011 Senate Subcommittee HearingThe Power of Google: A Review of the 2011 Senate Subcommittee Hearing
The Power of Google: A Review of the 2011 Senate Subcommittee HearingShanna Kurpe
 
Project Management Skills for Designers
Project Management Skills for DesignersProject Management Skills for Designers
Project Management Skills for DesignersShanna Kurpe
 
Professional Standards for Designers
Professional Standards for DesignersProfessional Standards for Designers
Professional Standards for DesignersShanna Kurpe
 
How to Use LinkedIn to Promote Your Career
How to Use LinkedIn to Promote Your CareerHow to Use LinkedIn to Promote Your Career
How to Use LinkedIn to Promote Your CareerShanna Kurpe
 
Personal Branding - What's the Point?
Personal Branding - What's the Point?Personal Branding - What's the Point?
Personal Branding - What's the Point?Shanna Kurpe
 
Personal Branding - What is Social Publishing?
Personal Branding - What is Social Publishing?Personal Branding - What is Social Publishing?
Personal Branding - What is Social Publishing?Shanna Kurpe
 
Personal Branding - What is Social Networking?
Personal Branding - What is Social Networking?Personal Branding - What is Social Networking?
Personal Branding - What is Social Networking?Shanna Kurpe
 
Personal Branding - Using Integrated Marketing to Tell Your Story
Personal Branding - Using Integrated Marketing to Tell Your StoryPersonal Branding - Using Integrated Marketing to Tell Your Story
Personal Branding - Using Integrated Marketing to Tell Your StoryShanna Kurpe
 
Personal Branding - What's Your Unique Selling Proposition
Personal Branding - What's Your Unique Selling PropositionPersonal Branding - What's Your Unique Selling Proposition
Personal Branding - What's Your Unique Selling PropositionShanna Kurpe
 
Personal Branding _ Who's Your Target Audience?
Personal Branding _ Who's Your Target Audience?Personal Branding _ Who's Your Target Audience?
Personal Branding _ Who's Your Target Audience?Shanna Kurpe
 

Mehr von Shanna Kurpe (20)

Digital Marketing & Social Media Trends in 2013
Digital Marketing & Social Media Trends in 2013Digital Marketing & Social Media Trends in 2013
Digital Marketing & Social Media Trends in 2013
 
Tips for Running a Mobile Office
Tips for Running a Mobile OfficeTips for Running a Mobile Office
Tips for Running a Mobile Office
 
How has Social Media Impacted the 2012 Olympic Games?
How has Social Media Impacted the 2012 Olympic Games?How has Social Media Impacted the 2012 Olympic Games?
How has Social Media Impacted the 2012 Olympic Games?
 
Preparing for the Interview
Preparing for the InterviewPreparing for the Interview
Preparing for the Interview
 
The Human Side of Social Media
The Human Side of Social MediaThe Human Side of Social Media
The Human Side of Social Media
 
Tips for Effective Business Networking
Tips for Effective Business NetworkingTips for Effective Business Networking
Tips for Effective Business Networking
 
An Introduction to Responsive Web Design
An Introduction to Responsive Web DesignAn Introduction to Responsive Web Design
An Introduction to Responsive Web Design
 
Introduction to Responsive Web Design
Introduction to Responsive Web DesignIntroduction to Responsive Web Design
Introduction to Responsive Web Design
 
The Internet Blackout of 2012 - Protest Against SOPA and PIPA
The Internet Blackout of 2012 - Protest Against SOPA and PIPAThe Internet Blackout of 2012 - Protest Against SOPA and PIPA
The Internet Blackout of 2012 - Protest Against SOPA and PIPA
 
How Web Designers can Set Goal for 2012
How Web Designers can Set Goal for 2012How Web Designers can Set Goal for 2012
How Web Designers can Set Goal for 2012
 
The Power of Google: A Review of the 2011 Senate Subcommittee Hearing
The Power of Google: A Review of the 2011 Senate Subcommittee HearingThe Power of Google: A Review of the 2011 Senate Subcommittee Hearing
The Power of Google: A Review of the 2011 Senate Subcommittee Hearing
 
Project Management Skills for Designers
Project Management Skills for DesignersProject Management Skills for Designers
Project Management Skills for Designers
 
Professional Standards for Designers
Professional Standards for DesignersProfessional Standards for Designers
Professional Standards for Designers
 
How to Use LinkedIn to Promote Your Career
How to Use LinkedIn to Promote Your CareerHow to Use LinkedIn to Promote Your Career
How to Use LinkedIn to Promote Your Career
 
Personal Branding - What's the Point?
Personal Branding - What's the Point?Personal Branding - What's the Point?
Personal Branding - What's the Point?
 
Personal Branding - What is Social Publishing?
Personal Branding - What is Social Publishing?Personal Branding - What is Social Publishing?
Personal Branding - What is Social Publishing?
 
Personal Branding - What is Social Networking?
Personal Branding - What is Social Networking?Personal Branding - What is Social Networking?
Personal Branding - What is Social Networking?
 
Personal Branding - Using Integrated Marketing to Tell Your Story
Personal Branding - Using Integrated Marketing to Tell Your StoryPersonal Branding - Using Integrated Marketing to Tell Your Story
Personal Branding - Using Integrated Marketing to Tell Your Story
 
Personal Branding - What's Your Unique Selling Proposition
Personal Branding - What's Your Unique Selling PropositionPersonal Branding - What's Your Unique Selling Proposition
Personal Branding - What's Your Unique Selling Proposition
 
Personal Branding _ Who's Your Target Audience?
Personal Branding _ Who's Your Target Audience?Personal Branding _ Who's Your Target Audience?
Personal Branding _ Who's Your Target Audience?
 

Kürzlich hochgeladen

原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证diploma001
 
Jumark Morit Diezmo- Career portfolio- BPED 3A
Jumark Morit Diezmo- Career portfolio- BPED 3AJumark Morit Diezmo- Career portfolio- BPED 3A
Jumark Morit Diezmo- Career portfolio- BPED 3Ajumarkdiezmo1
 
do's and don'ts in Telephone Interview of Job
do's and don'ts in Telephone Interview of Jobdo's and don'ts in Telephone Interview of Job
do's and don'ts in Telephone Interview of JobRemote DBA Services
 
定制英国克兰菲尔德大学毕业证成绩单原版一比一
定制英国克兰菲尔德大学毕业证成绩单原版一比一定制英国克兰菲尔德大学毕业证成绩单原版一比一
定制英国克兰菲尔德大学毕业证成绩单原版一比一z zzz
 
Black and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfBlack and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfpadillaangelina0023
 
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607dollysharma2066
 
Ethics of Animal Research Laika mission.ppt
Ethics of Animal Research Laika mission.pptEthics of Animal Research Laika mission.ppt
Ethics of Animal Research Laika mission.pptShafqatShakeel1
 
办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书saphesg8
 
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一lvtagr7
 
ME 205- Chapter 6 - Pure Bending of Beams.pdf
ME 205- Chapter 6 - Pure Bending of Beams.pdfME 205- Chapter 6 - Pure Bending of Beams.pdf
ME 205- Chapter 6 - Pure Bending of Beams.pdfaae4149584
 
Navigating the Data Economy: Transforming Recruitment and Hiring
Navigating the Data Economy: Transforming Recruitment and HiringNavigating the Data Economy: Transforming Recruitment and Hiring
Navigating the Data Economy: Transforming Recruitment and Hiringkaran651042
 
定制(SCU毕业证书)南十字星大学毕业证成绩单原版一比一
定制(SCU毕业证书)南十字星大学毕业证成绩单原版一比一定制(SCU毕业证书)南十字星大学毕业证成绩单原版一比一
定制(SCU毕业证书)南十字星大学毕业证成绩单原版一比一z xss
 
定制（ECU毕业证书）埃迪斯科文大学毕业证毕业证成绩单原版一比一
定制（ECU毕业证书）埃迪斯科文大学毕业证毕业证成绩单原版一比一定制（ECU毕业证书）埃迪斯科文大学毕业证毕业证成绩单原版一比一
定制（ECU毕业证书）埃迪斯科文大学毕业证毕业证成绩单原版一比一fjjwgk
 
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...RegineManuel2
 
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证nhjeo1gg
 
定制(NYIT毕业证书)美国纽约理工学院毕业证成绩单原版一比一
定制(NYIT毕业证书)美国纽约理工学院毕业证成绩单原版一比一定制(NYIT毕业证书)美国纽约理工学院毕业证成绩单原版一比一
定制(NYIT毕业证书)美国纽约理工学院毕业证成绩单原版一比一2s3dgmej
 
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewCrack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewNilendra Kumar
 
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样umasea
 
Ch. 9- __Skin, hair and nail Assessment (1).pdf
Ch. 9- __Skin, hair and nail Assessment (1).pdfCh. 9- __Skin, hair and nail Assessment (1).pdf
Ch. 9- __Skin, hair and nail Assessment (1).pdfJamalYaseenJameelOde
 

Kürzlich hochgeladen (20)

FULL ENJOY Call Girls In Gautam Nagar (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Gautam Nagar (Delhi) Call Us 9953056974FULL ENJOY Call Girls In Gautam Nagar (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Gautam Nagar (Delhi) Call Us 9953056974
 
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
原版定制卡尔加里大学毕业证（UC毕业证）留信学历认证
 
Jumark Morit Diezmo- Career portfolio- BPED 3A
Jumark Morit Diezmo- Career portfolio- BPED 3AJumark Morit Diezmo- Career portfolio- BPED 3A
Jumark Morit Diezmo- Career portfolio- BPED 3A
 
do's and don'ts in Telephone Interview of Job
do's and don'ts in Telephone Interview of Jobdo's and don'ts in Telephone Interview of Job
do's and don'ts in Telephone Interview of Job
 
定制英国克兰菲尔德大学毕业证成绩单原版一比一
定制英国克兰菲尔德大学毕业证成绩单原版一比一定制英国克兰菲尔德大学毕业证成绩单原版一比一
定制英国克兰菲尔德大学毕业证成绩单原版一比一
 
Black and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfBlack and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdf
 
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
 
Ethics of Animal Research Laika mission.ppt
Ethics of Animal Research Laika mission.pptEthics of Animal Research Laika mission.ppt
Ethics of Animal Research Laika mission.ppt
 
办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书
 
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
 
ME 205- Chapter 6 - Pure Bending of Beams.pdf
ME 205- Chapter 6 - Pure Bending of Beams.pdfME 205- Chapter 6 - Pure Bending of Beams.pdf
ME 205- Chapter 6 - Pure Bending of Beams.pdf
 
Navigating the Data Economy: Transforming Recruitment and Hiring
Navigating the Data Economy: Transforming Recruitment and HiringNavigating the Data Economy: Transforming Recruitment and Hiring
Navigating the Data Economy: Transforming Recruitment and Hiring
 
定制(SCU毕业证书)南十字星大学毕业证成绩单原版一比一
定制(SCU毕业证书)南十字星大学毕业证成绩单原版一比一定制(SCU毕业证书)南十字星大学毕业证成绩单原版一比一
定制(SCU毕业证书)南十字星大学毕业证成绩单原版一比一
 
定制（ECU毕业证书）埃迪斯科文大学毕业证毕业证成绩单原版一比一
定制（ECU毕业证书）埃迪斯科文大学毕业证毕业证成绩单原版一比一定制（ECU毕业证书）埃迪斯科文大学毕业证毕业证成绩单原版一比一
定制（ECU毕业证书）埃迪斯科文大学毕业证毕业证成绩单原版一比一
 
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
 
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
 
定制(NYIT毕业证书)美国纽约理工学院毕业证成绩单原版一比一
定制(NYIT毕业证书)美国纽约理工学院毕业证成绩单原版一比一定制(NYIT毕业证书)美国纽约理工学院毕业证成绩单原版一比一
定制(NYIT毕业证书)美国纽约理工学院毕业证成绩单原版一比一
 
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewCrack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
 
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
 
Ch. 9- __Skin, hair and nail Assessment (1).pdf
Ch. 9- __Skin, hair and nail Assessment (1).pdfCh. 9- __Skin, hair and nail Assessment (1).pdf
Ch. 9- __Skin, hair and nail Assessment (1).pdf
 

5 Steps to Advance Your Career with Personal Branding

  • 1. Discover & Leverage Your Personal Brand In order to Advance Your Career Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 2. What is Personal Branding? The process of promoting your unique passions, characteristics and skills as a marked personal brand in order to advance your career Just as a company would promote their business framework, selling proposition and products/services as a corporate brand in order to grow their company Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 3. Corporate Branding Business Unique Products Framework + Selling Proposition + & Services Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 4. Personal Branding Personal Passion + Characteristics + Skills Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 5. Who is Shanna Kurpe? Master’s from FSU Integrated Marketing & Management IADT Faculty Member Internet Marketing Degree Program Business Owner Proponent | Software + Marketing Blogger www.KurpeDiem.com www.ShannaKurpe.com Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 6. Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 7. Personal Websites Social Media Sites Facebook LinkedIn Twitter SlideShare Rich Media Images Video Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 8. This Stuff Doesn’t Just Happen Overnight Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 9. Think Like a Corporate Brand Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 10. Five Steps to Personal Branding 1. Define Your Business Framework 2. Define Your Target Market 3. Define Your Value Proposition 4. Develop Your Messaging Strategy 5. Plan an Integrated Marketing Campaign Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 11. Your Business Framework Mission + Vision + Values Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 12. Your Target Market Type of Hiring Business + Job Title + Patterns Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 13. Your Unique Selling Proposition What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 14. Your Creative Message Tone & Voice | What does my message Sound like? Fonts & Images | What does my message Look like? Feelings & Emotions | What does my audience Feel when they interact with me? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 15. Your Integrated Campaign A Holistic Approach Be Ubiquitous Content! Content! Content! Personal Third Party Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  • 16. Questions & Answers? Copyright © 2012. All rights reserved. www.ShannaKurpe.com