Search Engine Optimization (SEO) for Wordpress presentation given at WordCamp Chicago to professional, business, non-profit, retail and personal bloggers.

1. SEO FOR WORDPRESS
Easy Steps to Make Your Blog Get Noticed

2. Why Me?
 IT Industry for 15+ years
 BA – Philosophy
 MBA/TM – Global e-Commerce
 SEO/SEM/SMO Philosopher
 Social Media Hound
 Internet Entrepreneur
 Website Designer/Developer
 Coffee Addict Shannon Steffen
ssteffen@sksdesigns.com
SKSDesigns
in/shannonsteffen
Facebook.com/SKSDesigns
http://www.sksdesigns.com

3. What is SEO?

4. Search engine optimization
(SEO) is the process of improving
the volume and quality of traffic
to a web site from search
engines via “natural” (“organic”
or “algorithmic”) search results.

5. SEO Range of Importance
1.URL
2.Title Tag
3.Description Tag
4.Keywords Meta Tag
5.Robots Tag
6.Website Size
7.Broken Links

6. SEO Audit
Can read:
 Site Crawl
 Canonical URL Check
 XML and HTML Sitemap
Cannot Read or Read Correctly:
 Flash/Frames/AJAX/JavaScript Usage
 Password Only Sections

7. Technological Challenges
 Plug-in Overuse
 Blog Layout
 Theme Coding

8. Onsite Content
 Copywriting
 Top Keyword Identification
 Content Keywords
 Long Tail Keyword Phrases

9. Off-site SEO
 Message Boards, Blog Comments & Signatures
 Twitter, Facebook & LinkedIn
 Social Bookmarking & Keywords

10. FREE BEST PRACTICES GUIDE
AND
CHANCE TO WIN FREE SEO AUDIT
http://www.sksdesigns.com/wcchicago
(Expires: June 9th, 2010)