Marketing Metrics
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Pdf of Introduction to Marketing Metrics presentation by Sue Windley, Marketing Director, Pragmatic Performance Group Ltd.
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Marketing Metrics
- 1. Introduction to Marketing Metrics Presented By Sue Windley Marketing Director Pragmatic Performance Group Ltd www.pragmaticperformancegroup.co.uk All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 2. In any aspect of business If you don’t / can’t measure it, why do it? All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 3. Define what = SUCCESS is in your business Measure only those elements that demonstrate success (or failure) All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 4. 3 Key Types of Marketing Metrics Milestones Activity Outcomes Progress against Targets What is being Done Results Achieved All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 5. Marketing Milestone Metrics: GPS for your business strategy All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 6. Marketing Milestone Metrics: Use your Marketing Strategy as the Toolbox All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 7. Marketing Activity Metrics: Speedometer for your business development All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 8. Marketing Outcome Metrics: Stopwatch on your Sales Activities QUALITY not just QUANTITY: eg Number of hits on your website How many = by target prospects? Why will they buy? Likelihood to buy? Likelihood to add value? All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 9. Marketing Metrics How to set your units of measurement All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 10. Marketing Metrics: Empirical Measurement vs ‘Best Guess’ Outcomes = Historical Snapshot compared to Knowing WHY or HOW (causes) All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 11. Marketing Metrics: Key Determinants Behaviour (outcomes of actions) versus Attitudes (intentions/opinions) All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 12. Marketing Metrics: Key Determinants Quantitative (data / statistics) versus Qualitative (categories / feedback) All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 13. Marketing Metrics: Key Determinants Predictive (focus = look to future) versus Reactive (focus = learn from past) All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 14. Marketing Metrics: Key Determinants Incentives (encouraging subjective outcomes) versus Return on Investment (targeting objective results) All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 15. Marketing Metrics: Key Determinants Ability to Adapt (resource availability) versus Auditability (process measurement) All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 16. Marketing Metrics: Key Determinants Relativity (comparison) versus Uniqueness (skewness) All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 17. Marketing Metrics You can measure it, so go do it! All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved
- 18. Sue Windley Marketing Director Pragmatic Performance Group Ltd sue.windley@pragmaticpg.co.uk www.twitter.com/DangerousMkting www.pragmaticperformancegroup.co.uk Are you up to the Challenge? All clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010. All rights reserved