1. MIES
Mapping Social Innovation and Entrepreneurship
April 2013

2. Agenda
1 | Concepts
2 | IES model and ES+
3 | Results and ES+ Initiatives
4 | Promoters, Partners, Donors and Team
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confidential, and that any use or disclosure thereof, is subject to the express permission of the authors.

3. 1 | Concepts
Social Innovation and Entrepreneurship Concepts
“Social Entrepreneurship is the process of developing innovative and sustainable solutions
to neglected problems of society. It translates into Social Innovation whenever it leads to
more effective responses for the societal problems (relative to alternatives in place)
"Filipe Santos, INSEAD 2012 Journal of Business Ethics
Why and How to Map Social innovation?

4. 2 | IES model and ES+
Mapping Social Entrepreurship and Social Innovation
Empowerment, Knowledge,
Investing and Performance and
Dissemination Scale
• Training and Capacitation • Data base of systematized • Social entrepreneurship is
solutions often small scale, low
• Community Engagement profile, and not self-
• Replicability
ands empowerment aware
solutions
• Understand Failures and
• Dissemination and Risk to prepare new • Social entrepreneurship
promotion of the initiatives solutions emerges in diverse and
solutions unexpected contexts
• Evaluation and Impact
• Investing Criterias and Measurement
Solutions
• Social innovation emerges
• Building Partnerships and from high potential
Resources Networking social entrepreneurship
efforts
• Social innovation needs to
be nurtured, codified
and disseminated
Why*?
*Source: interviews to -700r referenced experts with relevant experience in the sector (from ES+ methodology)

5. 2 | IES model and ES+
ES + Chain Value and History
Piloted, Presented and Internationally Recognized Methodology that identifies solutions and analyzes
the potential of Social Innovation and Social Entrepreneurship (ES +): EMES (2009), EC (2009), ACRN
SE Perspectives (2011).
Maximizing
Needs and Social/ Impact analysis at
Identification of Training at local Outcomes and
Environmental local and regional
ES+ initiatives and regional level Resource
Challenges level
Optimization Cross
ES+ Methodology
Applied regionally in Portugal
[Municipality of Cascais (2009), Vila
Real District (2010), Municipality of
Porto (2011), Escolhas Program (2011),
Portuguese Red Cross (2012), North,
Centre and Alentejo Regions (since
2012)] and Maputo District (since 2012)
in Mozambique.
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6. 2 | IES model and ES+
ES + Process
Phase I: In loco Interviews Research
to the Privileged Observers (PO)
(referenced experts with
relevant experience in the sector)
PO interviews
Social Initiatives
Phase II: Screening Calls to the Screening Calls
Referenced initiatives
Initiatives Survey
Phase III: Deep Survey to the
Selected initiatives and
Internal Analysis Treatment of the data
and internal analysis
ES+ Initiatives
Academic Council
Evaluation
Phase IV: Presentation to a
Academic Council and
ES +
Final Selection
of the ES+ Initiatives
Dissimination
Social Innovation
Initiatives
Phase V: Research, Training Maximization
Tutoring ES+ Initiatives 6

7. 2 | IES model and ES+
ES+ Criteria
In constant calibration between academic knowledge and the local concepts and insight's
Mission Social and/or Environmental: The mission of the initiative or project reveals the purpose of its
M
existence and purpose of its action. This means create social change and improvements that cannot be reduced
solely to creating private benefits
Social and/or Environmental Impact: The root causes of the problems are attacked, not just its symptoms,
I
through actions that have the potential to stimulate global improvements, regardless of the specific area of action
Empowerment and Local Inclusion: The initiative involves various stakeholders in the value chain: i) funders,
implementers and beneficiaries and stakeholders from various sectors (public, private, civil society); ii) The
initiative was co-created, generating empowerment and inclusion with local beneficiaries; Iii) The initiative enables
E/LI to generate local assets and/or capabilities; Iv) As distinguished as a potentiator of local culture what are the
habits and customs of the place differentiating on the initiative; and v) Demonstration project and generator tools
inclusive.
Inovation, Inspiration and Sustainability: It is possible to distinguish five types of innovation and three
additional criteria: i) introduction of new products or improved existing products; ii) new production methods; iii)
I/I/S
opening new markets; iv) using new sources of raw materials; v) emergence of new forms of organization of an
industry; vi) can optimize and/or better share resources; vii) The initiative is multidisciplinary, and responds to
various areas and segments; and viii) The initiative is generating motivation, enthusiasm and inspiration capable
of generating empowering communication sector;
Replicability/Scalability: Scalability is related to the potential for organizational growth. Replicability is
R/S related to the ability of doubling the initiative in another location or social context and includes also several
dimensions: the transfer of practices and methodology to the "cloning" of the culture of an organization.

8. 2 | Projecto de Mapeamento de Inovação e Empreendedorismo Social (MIES)
3 | Results and ES+ Initiatives
MIES Timeline and Expected Results
Legend
2012 2013 2014
Started
To Start 4º trim 1º trim 2º trim 3º trim 4º trim 1º trim 2º trim 3º trim
PRE- Database/Interactive Map Design
IMPLEMENTATION
Competitiveness Tool Design
ES+ Mapping
Phase I: In loco Interviews to the Privileged Observers (1596)
Phase II: Screening Calls to the Referenced initiatives (3724)
Phase III: Deep Survey to the Selected initiatives (803)
IMPLEMENTATION
Phase IV: Presentation to a Academic Council and Final Selection (~400)
Inititative Competitiveness Performance Analysis Tool Applied
Data Base and Interactive Map Implementation
Video production of the institutional initiatives (~160)
POST- Inititative Competitiveness Report
IMPLEMENTATION Compilation and production of book
Legenda
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9. 3 | Results and ES+ Initiatives
Examples of Social Entrepreneurship in Portugal
32 ES+ initiatives with a positive match on the Criteria's (North Region)
Rios Project
A voluntary social participation for the
conservation of fluvial spaces. More
than ~7500 active persons take care
of 150 Km of rivers in 85 municipals
ColorADD in Portugal.
"One of the 40 ideas that will change Aconchego
the world" to facilitate color
“Social Innovation Europe – TOP
identification for color blindeness,
10 SI European Projects” to
while contributing determinately to
promote the accommodation of
their Social integration and Welfare,
higher education students
turning Communication more
during an academic year, in
Efficient, Responsible and Inclusive.
homes of senior residents.

10. 2 | Projecto de Mapeamento de Inovação e Empreendedorismo Social (MIES)
4 | Promoters, Partners, Donors and Team
MIES Promoters, Donors and Partners
Gathering academic, social, public and private organizations
Government Academic International
Promoters Donors
Partner Partner Partners
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11. 4 | Promoters, Partners, Donors and Team
IES’s Development areas
IES – Instituto de Empreendedorismo Social is a Knowledge and Research Centre
for Social Entrepreneurship
4. FELLOWSHIP
TRANING AND
IMPACT
MAXIMIZATION
3. EDUCATION Generating and
PROGRAMS Leveraging a Lusophone
POWERED BY
INSEAD network of initiatives for
social innovation and
entrepreneurship so
Training programs of they can increase their
2. R & D and excellence powered by efficiency, maximize
TRAINING INSEAD and in their potential and
CONTENTS AND partnership with other respective impact, using
TOOLS
national and ES + network, the IES
1. IDENTIFICATION international associates and partners.
SOCIAL Knowledge production universities reference,
INNOVATION AND
and development of with the goal of training
SOCIAL
ENTREPRENERSHIP management tools for current and future
social entrepreneurs social entrepreneurs
Methodology ES + is through a partnership and investors in
internationally with INSEAD integrating Lusophone
recognized in initiatives best practices identified
identification of Social in the field through
Innovation and research action
Entrepreneurship with
high impact potential
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12. 4 | Promoters, Partners, Donors and Team
IES Team
Academic and Strategic Council President Executive Director
FILIPE SANTOS MIGUELALVES MARTINS
filipe.santos@insead.edu miguel@ies.org.pt
+33 1 60 72 40 00 +351 91 961 68 82
Associate Professor of Entrepreneurship at INSEAD, where he also STUDIES
plays the positions of Director of the Center for Entrepreneurship • Master in Social Economy ISCTE (2009)
(www.insead.edu/ice) and Academic Director for the area of ​Social • Professional certificate in nonprofit management from the Kellogg
Entrepreneurship (www.insead.edu/se ). School of Management (2008)
• Masters Degree in Social Administration from the University Lusiada
At INSEAD, Professor Filipe Santos heads the executive education (2005)
program in social entrepreneurship (ISEP) and teaches courses in • Management Acceleration Program (MAP) - INSEAD (2007)
entrepreneurship and social entrepreneurship to MBA students, • INSEAD Social Enterpreunership Program - INSEAD (2006)
Executive MBA and Executive. Received the Best Teacher Award EMBA
in 2008 (and a finalist in 2009 and 2010) and the mention of Deans of CURRENT OCCUPATION
excellence in 2010 for his teaching in the MBA program. • Executive director of IES (since 2009)
• Assistant Guest Nova SBE da UNL (desde 2010)
Degree in Economics from FEUNL and Ph.D. in Entrepreneurship from • Assistant Guest U. Lusófona e U. Autónoma (desde 2011)
Stanford University, has published in top international journals (AMR,
AMJ, Organization Science) his research on how entrepreneurs create
new businesses and open new markets. EXPERIENCE
• Board Member of ES-Leader (since 2011)
Entrepreneur before starting his academic career, Filipe Santos's • Chairman of the Supervisory Board of the Social Stock Exchange
mentor teams also advises social entrepreneurs and investors about (2009-2011)
investments in new businesses. It is a regular guest speaker at various • Co-founder and CEO of Beyond (2005-2008)
events and seminars, national and international. • Consultant start-up in Portugal Telecom Multimedia (2003)
• Co-founder of TESE (2002)

13. 4 | Promoters, Partners, Donors and Team
MIES Team
Identification Area Coordinator and MIES and Identification Manager
Mozambique COO
NUNO FRAZÃO MAFALDA SARMENTO
nuno@ies.org.pt mafalda @ies.org.pt
+351 91 745 74 74 + 351 91 628 46 55
STUDIES STUDIES
•Master in Development, ISCTE (2012) • Degree in Industrial Design, ESADE (2000--‐2004)
•Master in Environmental Engineering, NOVA (2011)
•Lic. in Environmental Engineering, NOVA (1997-2001) • Postgraduate studies in Development, ISCTE (2010)
•INSEAD Social Entrepreneurship Program, IES / INSEAD (2011) • INSEAD Social Entrepreneurship Program, IES/ INSEAD (2011)
•Project Cycle Management and Evaluation, Euronext Consulting (2004-2005)
•Project Finance, ADP Group (2006)
CURRENT OCCUPATION
CURRENT OCCUPATION • MIES Identifying Manager and ES+ Mozambique Manager
•IES Identifying Area Coordinator and IES Mozambique COO (since 2012) (since 2012)
•Founder and CEO of Positive Benefits (since 2009)
•Founder and Director of SUN AID (since 2009) • Founder and R&D Director of Positive Benefits (since 2009)
•Assistant Guest Faculty of the Catholic University of Porto (since 2011)
EXPERIENCE EXPERIENCE
•Founder and President of TESE (2002-2008) • Project Manager of ISU, EQUAL EC Project (2009-‐2010)
•Advisor off the Dean and Cooperation & Development Department Director • Communication and Project Manager at TESE (2007-2009)
of the Universidade Nova de Lisboa - UNL (2005-2006)
•Advisor to the Board of the Science and Technology Faculty of UNL (2001- • Inimaginável Designer Consultant (2005--‐2007)
2002)
•Consultant of the ADP Group, FCT-NOVA and Portuguese NGOs and
Universities (since 2001)