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WINTER
SCHOOL
MAKING
ZUIDAS
Winterschool zuidas 2012
MAKING CITY IS ABOUT
“The inevitable process of urbanization
presents a huge political, social, economic
and ecological challenge. At the same time,
cities offer solutions for the tasks that face
us in the 21st century.

The city is our future. But only if it is
designed, planned and managed better than
it is at present”
MAKING CITIES = MAKING
(THE) DIFFERENCE(S)
excellent business climate with optimal accessibility,
maximum deployment on our cities and urban regions
with an integral vision connecting:
disciplines (space, mobility and economy)
levels of scale (local, regional, national,
international)
actors (governments, executive organisations,
businesses, experts and civil society)

 ALLIANCES
 DESIGN
WHY ZUIDAS?
COLLABORATION IABR -
NATIONAL GOVERNMENT
Atelier Making Projects: design research in alliances on 7 national projects

Zuidas as one of these in an alliance between:
- city of Amsterdam
- ministry of Infrastructure and the Environment
- SITE Urban Development
- three design schools and their students: Yale, AA, TUDelft

winterschool as ‘freezone’ for design research:
- with strong connection to the actors involved
- with strong universities internationally known and with different
specialisations (public-private / inside-outside, new working and living
environments, regional scale)


 designing on Zuidas as international top location
DESIGN RESEARCH ON
ZUIDAS
Zuidas: as an international business district, 6 minutes
from Schiphol, with high-speed-train connections, a
university around the corner, situated close the centre of
Amsterdam.

Design approach that reconciles the immediate reality and
opportunities of place, and the aspiration of long term
plans.
WINTER
SCHOOL
“Life is what happens to you, while
  you're busy making other plans"
  y
  Malcolm Smith, supervising Architect Zuidas,
quoting John Lennon
MAIN QUESTION
How to develop a strategic framework with
it's spatial and programmatic implications,
that is resilient to uncertain future
developments and at the same time
provides and stimulates all the elements of a
vital urban centre right here and now
Winterschool zuidas 2012
Winterschool zuidas 2012
Winterschool zuidas 2012
Winterschool zuidas 2012
Winterschool zuidas 2012
Winterschool zuidas 2012
Winterschool zuidas 2012
IN TOTAL
 3 Universities
     Architectural Association London
     Yale School of Architecture
     Delft University of Technology
 2 work locations
     World Trade Centre at Zuidas
     Academie van Bouwkunst
   9 lectures
   3 times presented for the reflection team
   Pro-action café (12 experts)
   5 visiting critics
   A total of 103 hrs of work in 8 days
FINAL RESULTS
 Present an intervention, embedded in a
  strategy that answers to all scales, which
  initiates action in a tangible, seductive and
  provocative way.

 The presentation should explain itself in a
  crystal clear way to all types of public and be
  understood within 2 minutes.

 The presentation is allowed to be in any
  shape and medium of communication.
14 LESSONS LEARNED
WINTER SCHOOL MAKING
ZUIDAS:
1.   Be pragmatic, simple messages
2.   Stop the fixation on the DOK model and the railwaystation as being the
     central problem
3.   Strategic positioning: balance between technocentric and anthropocentric,
     lateralisation, global platform. Don't compete globally with your physical
     basis, think in terms of functions that strengthen the current position in the
     knowledge intensive services and provide opportunities for these services in
     the vicinity of Zuidas
4.   What is the story of Zuidas in terms of future business. We are longing for a
     charming Zuidas
5.   Stop thinking of urban street life and urban blocks everywhere: open the
     possibilities of new building typologies: strategies of infill, flexible typologies,
     opening up building blocks, small scale interventions
6.   Make the Zuidas part of the Amsterdam urban fabric
7.   Develop from the fringes, attach to the urban fabric of Buitenveldert and
     Amsterdam Zuid
14 LESSONS LEARNED
WINTER SCHOOL MAKING
ZUIDAS:
1.   Think of axes and routes: Beethovenstraat and Amstelveenseweg, East West
     connections, a finer network of pedestrian and cyclist routes, mobility
     solutions at different scales
2.   Improve and develop these routes with the emphasis on street life, with
     small scale interventions/landscape
3.   Bring more people to the station area, prolong their stay through shopping,
     brand stores etc.
4.   More focus on developing strategic projects than on an overall strategy: RAI,
     VU campus, Beatrix park, Olympic stadium
5.   Start coalitions of investors and stakeholders: Schiphol, VU, RAI, private
     investment. Develop and support civic initiatives
6.   Rethink the rules of the game, the old ones definitely failed; stop with design
     rules and zoning restrictions
7.   What does the construction of the tunnel and Zuid as being wasteland mean
     for liveability for the next ten years. Work on temporary projects.

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Winterschool zuidas 2012

  • 3. MAKING CITY IS ABOUT “The inevitable process of urbanization presents a huge political, social, economic and ecological challenge. At the same time, cities offer solutions for the tasks that face us in the 21st century. The city is our future. But only if it is designed, planned and managed better than it is at present”
  • 4. MAKING CITIES = MAKING (THE) DIFFERENCE(S) excellent business climate with optimal accessibility, maximum deployment on our cities and urban regions with an integral vision connecting: disciplines (space, mobility and economy) levels of scale (local, regional, national, international) actors (governments, executive organisations, businesses, experts and civil society)  ALLIANCES  DESIGN
  • 6. COLLABORATION IABR - NATIONAL GOVERNMENT Atelier Making Projects: design research in alliances on 7 national projects Zuidas as one of these in an alliance between: - city of Amsterdam - ministry of Infrastructure and the Environment - SITE Urban Development - three design schools and their students: Yale, AA, TUDelft winterschool as ‘freezone’ for design research: - with strong connection to the actors involved - with strong universities internationally known and with different specialisations (public-private / inside-outside, new working and living environments, regional scale)  designing on Zuidas as international top location
  • 7. DESIGN RESEARCH ON ZUIDAS Zuidas: as an international business district, 6 minutes from Schiphol, with high-speed-train connections, a university around the corner, situated close the centre of Amsterdam. Design approach that reconciles the immediate reality and opportunities of place, and the aspiration of long term plans.
  • 9. “Life is what happens to you, while you're busy making other plans" y Malcolm Smith, supervising Architect Zuidas, quoting John Lennon
  • 10. MAIN QUESTION How to develop a strategic framework with it's spatial and programmatic implications, that is resilient to uncertain future developments and at the same time provides and stimulates all the elements of a vital urban centre right here and now
  • 18. IN TOTAL  3 Universities  Architectural Association London  Yale School of Architecture  Delft University of Technology  2 work locations  World Trade Centre at Zuidas  Academie van Bouwkunst  9 lectures  3 times presented for the reflection team  Pro-action café (12 experts)  5 visiting critics  A total of 103 hrs of work in 8 days
  • 19. FINAL RESULTS  Present an intervention, embedded in a strategy that answers to all scales, which initiates action in a tangible, seductive and provocative way.  The presentation should explain itself in a crystal clear way to all types of public and be understood within 2 minutes.  The presentation is allowed to be in any shape and medium of communication.
  • 20. 14 LESSONS LEARNED WINTER SCHOOL MAKING ZUIDAS: 1. Be pragmatic, simple messages 2. Stop the fixation on the DOK model and the railwaystation as being the central problem 3. Strategic positioning: balance between technocentric and anthropocentric, lateralisation, global platform. Don't compete globally with your physical basis, think in terms of functions that strengthen the current position in the knowledge intensive services and provide opportunities for these services in the vicinity of Zuidas 4. What is the story of Zuidas in terms of future business. We are longing for a charming Zuidas 5. Stop thinking of urban street life and urban blocks everywhere: open the possibilities of new building typologies: strategies of infill, flexible typologies, opening up building blocks, small scale interventions 6. Make the Zuidas part of the Amsterdam urban fabric 7. Develop from the fringes, attach to the urban fabric of Buitenveldert and Amsterdam Zuid
  • 21. 14 LESSONS LEARNED WINTER SCHOOL MAKING ZUIDAS: 1. Think of axes and routes: Beethovenstraat and Amstelveenseweg, East West connections, a finer network of pedestrian and cyclist routes, mobility solutions at different scales 2. Improve and develop these routes with the emphasis on street life, with small scale interventions/landscape 3. Bring more people to the station area, prolong their stay through shopping, brand stores etc. 4. More focus on developing strategic projects than on an overall strategy: RAI, VU campus, Beatrix park, Olympic stadium 5. Start coalitions of investors and stakeholders: Schiphol, VU, RAI, private investment. Develop and support civic initiatives 6. Rethink the rules of the game, the old ones definitely failed; stop with design rules and zoning restrictions 7. What does the construction of the tunnel and Zuid as being wasteland mean for liveability for the next ten years. Work on temporary projects.