Chaos theory to enable real-time awareness

Chaos Theory to Enable Real-Time Awareness;
Discovering
relevant
content
inside
and
outside
the
enterprise

Copyrights © 2010 Darwin Ecosystem LLC Twitter: darwineco, thierryhubert, billives #DARWINECO

Monday, September 20, 2010

The Creation of Information
INFORMAL FORMAL
Ephemeral Captured for
Conversations Prosperity
WORTH THE EFFORT
TO CAPTURE
Valued by few Valued by many
Spontaneous Analyzed
Short lived Recorded

Copyrights © 2010 Darwin Ecosystem LLC Twitter: @darwineco, thierryhubert, billives #DARWINECO

The Creation of Information
INFORMAL FORMAL

Web 2.0
Ephemeral Captured for
Conversations Prosperity

UNFILTERED & CAPTURED

Valued by few Valued by many
Spontaneous Analyzed
Short lived Recorded

Mixed and Chaotic
Information

The Web 2.0 Big Bang Web
The Genesis of Information Chaos 2.0

Discovery
Engines
Semantic WWW
WEB
Search
Federated Engines
Indexing
Organized Mass
Publishing
Libraries
In
2008
more

Distributed informa.on
was

captured
from
the

Web
2.o
than

Written recorded
by
mankind

throughout
history.
Ephemeral

Recorded Information Capturing Information Conversation & Collaboration


Web Chaos

How do you make sense you.

of it all?

Copyrights © 2010 Darwin Ecosystem LLC Twitter: darwineco, thierryhubert, billives #ESS10 #DARWINECO www.e2conf.com

Is it Chaos?

Is it a dynamic system?
Is it complex?
Is it unpredictable?

Copyrights © 2010 Darwin Ecosystem LLC Twitter: darwineco, thierryhubert, billives #ESS10 #DARWINECO www.e2conf.com

Making Sense of Chaos

Observing
emerging
PATTERNS
a
way
to
discover
movement
from
temporal
existence
of
content

Favoring
PERSPECTIVE
over
details
a
way
of
regarding
situaEons
or
topics
or,
the
state
of
one's
ideas

Embracing
the
SELF-‐ORGANIZING
capability
of

Chaos
a
new
way
to
favor
unstructured
informaEon
in
a
dynamic
system


Making Sense of Chaos with Search
Full Text from 1992-1998
Find “A”

Document “1”

1 2 3
AABC
AABC ABBC BCD


Google’s Popularly Page Rank 1998
Find “A”

Document “2” 7 8 9

4 5 6

1 2 3
AABC ABBC BCD


Correlation Ranking 2009
Find “A”?
A B D

E 7 8 9 A
D
D C

D
4 5 6 B
E
C
1 2 3
AABC ABBC BCD


Correlation Ranking 2009
Find “A”?

B
A C
1 D
D E 6 B
AABC D

B
5 E

2 8 D C
D
E
ABBC C
4
A
3
A BCD


Web Content Correlation;
Applied Chaos Theory

Encouraging
self-‐organizaEon
of
unstructured

informaEon
DetecEng
emerging
trends
correlated
with
user

interest
AcceleraEng
awareness
and
discoveries
Analyzing
past
paMerns
to
gain

short-‐term

movement
predictability


Google Search on Immigration


Darwin Awareness on Immigration



Screen
shot
2010-‐09-‐01
at
10.08.10
AM


Chaos; Friend or Foe?

When
an
environment
produces
chaos
it
reveals

paMerns
that
are
untainted
by
arEﬁcial
agents
such

as
page
and
popularity
ranking
who
are
oXen

tainted
by
SEO
providers.


Information Chaos
Internal Sources External Sources
Enterprise 2.0 Competitive
Communities intelligence formal News Organizations
eMail
chaos! Press Releases
Corporate Analysts & Pundants
Professional Bloggers
News Feeds Wikis
HR Citizen Bloggers
Corporate informal Social Sites
Bloggers Sales Marketing

Content
Repositories Sharepoint,
Domino,
OpenText...web

Chaos does not offer
a precise answer, but it
reveals a movement or
trend as it occurs.


Thank you!
Thierry@DarwinEco.com
Bill@DarwinEco.com


Chaos theory to enable real-time awareness

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