Global multi-channel marketing is a reality today for most companies, big and small. With all the experimentation across new channels and new media, marketers face their biggest challenges in understanding what’s really working and where they are getting the best return on marketing investments.
The proliferation of measurement tools and service providers has created an environment where apples-to-apples comparisons of mediums and channels are difficult, frustrating and often just plain impossible.
The slides that follow highlight some of the barriers to success we see all the time.