Improving Media Literacy in Universities. Insight into Conception and Implementation of a Media Curriculum
1. Improving
Media
Literacy
in
Universi5es.
Insight
into
Concep5on
and
Implementa5on
of
a
Media
Curriculum.
Virtual
Presenta2on
@
Edulearn
2012
Source:
hJp://www.flickr.com/photos/christoph_bellin/5937668004/
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
1
2. Development
Goals
of
the
Subproject
in
the
Quality
Pact
on
Teaching:
Fostering
Academic
Media
Literacy
at
the
Faculty
of
Business
&
Social
Sciences
at
the
Hamburg
University
of
Applied
Sciences
Targeted
improvement
with
regard
to
- the
organiza2on
of
teaching
and
learning
- academic
media
literacies
I. fostering
students‘
computer
literacies
II. fostering
teachers‘
media
pedacogical
skills
- coopera2on
and
collabora2on
across
disciplines
and
units
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
2
3. Development
Goals
of
the
Subproject
in
the
Quality
Pact
on
Teaching:
Fostering
Academic
Media
Literacy
at
the
Faculty
of
Business
&
Social
Sciences
at
the
Hamburg
University
of
Applied
Sciences
Targeted
improvement
with
regard
to
- the
organiza2on
of
teaching
and
learning
- academic
media
literacies
I. fostering
students‘
computer
literacies
II. fostering
teachers‘
media
pedacogical
skills
- coopera2on
and
collabora2on
across
disciplines
and
units
- innova5ve
learning
scenarios,
e.g.
blended
learning
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
3
4. What
are
Academic
Media
Literacies?
Working
Defini5on
for
Universi5es
Changes
in
the
Use
of
Media
Ubiquity
of
digital
technologies
|
Expansion
of
learning
places
|
Myth
of
the
„Net
Genera2on“
Concepts
of
Media
Media
as
(digital)
tools
|
Socializa2on
in
science
Academic
Media
Literacies
Disposi2ons
|
Performance
(regarding
to
Weinert,
2001)
Media
Pedagogical
Point
of
View
Training
of
students
|
Contribu2on
to
the
professionaliza2on
of
teachers
(see
Wedekind,
2004;
Mayrberger,
2010)
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
4
5. Fostering
Technology-‐enhanced
Learning
at
Universi5es:
Insight
into
the
Scien5fic
Discourse
Early
Stage
of
Technological
Innova5on
High
expecta2ons
on
e-‐learning
(for
a
cri2cal
point
of
view
see
Schnotz,
Molz
&
Rinn,
2004)
Stage
of
Consolida5on
- Role
of
the
organiza2on
at
the
implementa2on
process
(e.g.
Schönwald,
Euler
&
Seufert,
2004;
Seufert
&
Euler,
2003)
- Importance
of
the
teacher
as
gate
keeper
(e.g.
Kerres,
Stratmann,
Ojstersek
&
Preußler,
2010)
Stage
of
Great
Uncertainty
Unclear
status
of
e-‐learning
in
higher
educa2on
(e.g.
Bachmann,
Bertschinger
&
Miluška,
2009)
Current
Stage:
Another
Boom
under
Different
Premises
- Technology-‐enhanced
Learning
instead
of
e-‐learning
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
5
6. Fostering
Technology-‐enhanced
Learning
at
Universi5es:
Insight
into
the
Scien5fic
Discourse
Early
Stage
of
Technological
Innova5on
High
expecta2ons
on
e-‐learning
(for
a
cri2cal
point
of
view
see
Schnotz,
Molz
&
Rinn,
2004)
Stage
of
Consolida5on
- Role
of
the
organiza2on
at
the
implementa2on
process
(e.g.
Schönwald,
Euler
&
Seufert,
2004;
Seufert
&
Euler,
2003)
- Importance
of
the
teacher
as
gate
keeper
(e.g.
Kerres,
Stratmann,
Ojstersek
&
Preußler,
2010)
Stage
of
Great
Uncertainty
Unclear
status
of
e-‐learning
in
higher
educa2on
(e.g.
Bachmann,
Bertschinger
&
Miluška,
2009)
Current
Stage:
Another
Boom
under
Different
Premises
- Technology-‐enhanced
Learning
instead
of
e-‐learning
- Emphasis
on
socio-‐cultural
condi5ons
at
the
University
(see
Seufert
&
Euler,
2003)
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
6
7. Media
Curriculum
as
a
Possibility
of
Structural
Consolida5on
of
Academic
Media
Literacy
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
7
8. Media
Curriculum
as
a
Possibility
of
Structural
Consolida5on
of
Academic
Media
Literacy
STUDY
PROGRAM
Formal
Learning
Scenarios
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
8
9. Media
Curriculum
as
a
Possibility
of
Structural
Consolida5on
of
Academic
Media
Literacy
INDIVIDUAL
PRACTICAL
EXPERIENCE
of
Students
and
Teachers
STUDY
PROGRAM
Formal
Learning
Scenarios
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
9
10. Media
Curriculum
as
a
Possibility
of
Structural
Consolida5on
of
Academic
Media
Literacy
INDIVIDUAL
PRACTICAL
EXPERIENCE
of
Students
and
Teachers
MEDIA
CURRICULUM
Extracurricular
Program
for
Students
and
Teachers
|
Planned
Tranfer
to
Regular
Curriculum
STUDY
PROGRAM
Formal
Learning
Scenarios
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
10
11. Technology-‐enhanced
Learning
at
Hamburg
University
of
Applied
Sciences:
Implementa5on
Concept
for
the
Faculty
of
Business
&
Social
Sciences
Students
Teachers
SUPPORT
LEVEL
Learning
Management
System
(Moodle)
Just
in
Time
Support
BASIC
LEVEL
Computer
Literacies
Basics
of
Technology-‐enhanced
Learning
Informa2on
Research
Academic
Wri2ng
Presen2ng
Skills
ADVANCED
LEVEL
Online
Collabora2on
Tele
Tutoring
Skills
in
Self-‐Organiza2on
Fostering
Theory
Prac2ce
Transfer
Media
Law
Opportunies
Media
Law
Opportunies
Etc.
Etc.
PROJECT
LEVEL
f.
ex.
Innova2ve
Learning
Scenarios,
Online
Events
12. Current
Challenges
from
the
Individual
and
the
Organiza5onal
Point
of
View
Fostering
Academic
Media
Literacies
- What
are
academic
media
literacies?
- Taking
students'
and
teachers'
view
into
considera2on
- Focussing
on
real
problems
and
situa2ons
(problem-‐based
learning)
- Dealing
with
teaching
and
learning
rou2nes
and
their
change
Organiza5onal
Development
of
the
Faculty
and
the
University
- Gaining
acceptance
for
learning
and
teaching
with
media
- Programs
in
consent
with
students
and
teachers
- Synergies
with
exis2ng
programs
(collabora1on
with
other
units)
- Permanent
evalua2on
and
redesign
of
the
program
(design
orienta1on)
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
12
13. Future
Challenges:
Enabling
Organiza5onal
Par5zipa5on
Opportuni5es
of
Par5zipa5on
- Design
op2ons
- High
acceptance
- Offering
on
demand
- ...
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
13
14. Future
Challenges:
Enabling
Organiza5onal
Par5zipa5on
Opportuni5es
of
Par5zipa5on
Threats
of
Par5zipa5on
- Design
op2ons
- Scalability
- High
acceptance
- Planability
- Offering
on
demand
- Ressources
- ...
- ...
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
14
15. Future
Challenges:
Enabling
Organiza5onal
Par5zipa5on
Opportuni5es
of
Par5zipa5on
Threats
of
Par5zipa5on
- Design
op2ons
- Scalability
- High
acceptance
- Planability
- Offering
on
demand
- Ressources
- ...
- ...
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
15
16. Future
Challenges:
Enabling
Organiza5onal
Par5zipa5on
Opportuni5es
of
Par5zipa5on
Threats
of
Par5zipa5on
- Design
op2ons
- Scalability
- High
acceptance
- Planability
- Offering
on
demand
- Ressources
- ...
- ...
Challenges
through
the
Implementa5on
Process
- Crea2ng
opportuni2es
to
par2cipate
- Ensure
the
balance
of
interests
and
disciplines
- Preven2ng
the
risk
of
pseudo-‐par2cipa2on
(see
Mayrberger,
2012)
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
16
17. Thanks
for
Your
A[en5on.
Dr.
Sandra
Houes
Chris5ne
Hoffmann,
M.A.
Hamburg
University
of
Applied
Sciences
Hamburg
University
of
Applied
Sciences
Faculty
of
Business
&
Social
Sciences
Faculty
of
Business
&
Social
Sciences
E-‐Learning
and
Blended
Learning
Computer
Literacy
Alexanderstraße
1
Alexanderstraße
1
20099
Hamburg
20099
Hamburg
sandra.ho+ues@haw-‐hamburg.de
chris2ne.hoffmann@haw-‐hamburg.de
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
17
18. References
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G.,
Bertschinger,
A.
&
Miluška,
J.
(2009).
E-‐Learning
ade
–
tut
Scheiden
weh?
[Bye
bye
E-‐Learning
–
does
separa2ng
hurt?].
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Apostolopoulos,
H.
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M.,
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J.,
Ojstersek,
N.
&
Preußler,
A.
(2010).
Digitale
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Hugger
&
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Walber
(Hrsg.),
Digitale
Lernwelten.
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Beispiele
und
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[Digital
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141–156).
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VS.
Mayrberger,
K.
(2012).
Par2zipa2ves
Lernen
mit
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1-‐25.
Mayrberger,
K.
(2010).
Web
2.0
in
der
Hochschullehre
–
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zu
einer
(akademischen)
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für
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2.0“
[Web
2.0
in
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-‐
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on
(Academic)
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Herzig,
D.
M.
Meister,
H.
Moser
&
H.
Niesyto
(Hrsg.),
Jahrbuch
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8.
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zur
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einer
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an
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Organisa1onal
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at
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&
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(2004).
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Warum
so
viele
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Instruc2onal
Design
and
Construc2vism:
Why...
]
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U.
Rinn
&
D.
M.
Meister
(Hrsg.),
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und
Neue
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Konzepte
und
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(pp.
123–146).
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(2003).
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Gallen:
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J.
(2004).
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&
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Kohl
(Hrsg.),
E-‐
Learning-‐Strategien
und
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(pp.
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Weinert,
F.
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(2001).
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In
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(pp.
45–65).
SeaJle:
Hogrefe
&
Huber.
Sandra
Ho+ues
|
Chris2ne
Hoffmann
|
Hamburg
University
of
Applied
Sciences
|
Faculty
of
Business
&
Social
Sciences
|
18