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Hi.

                     I’m Sean.
                     And I’m from IDEO.org.




Tuesday, May 8, 12
Sean in the group shot.




Tuesday, May 8, 12
My background.

                     Police investigator (young)
                     Corporate lawyer (expensive friction)
                     Graphic design program (dropout)
                     Smallbean (technology & cultural preservation)
                     Project Repat (hipster t-shirts)
                     IDEO.org (knowledge manager & in-house counsel)




Tuesday, May 8, 12
Tuesday, May 8, 12
Human-centered design is a process that
                     begins with gaining deep empathy for a
                     customer’s needs, hopes and aspirations for the
                     future.

                     Human-centered design helps us understand
                     not only people and their needs but also the
                     broader context that shapes their daily lives.




Tuesday, May 8, 12
Tuesday, May 8, 12
Tuesday, May 8, 12
IDEO has used the human-centered design
                     process to tackle projects around the world.




Tuesday, May 8, 12
Tuesday, May 8, 12
smallbean in tanzania.




Tuesday, May 8, 12
A few years ago, foundations started to see the
                     potential for what human-centered design and
                     the social sector could do together.

                     They pushed IDEO to investigate.

                     We turned the human-centered design process
                     on ourselves.




Tuesday, May 8, 12
Tuesday, May 8, 12
Tuesday, May 8, 12
design   foster   spread




Tuesday, May 8, 12
Tuesday, May 8, 12
design




Tuesday, May 8, 12
Tuesday, May 8, 12
Tuesday, May 8, 12
Tuesday, May 8, 12
Tuesday, May 8, 12
Tuesday, May 8, 12
foster




Tuesday, May 8, 12
2012 IDEO.org Fellows




Tuesday, May 8, 12
Tuesday, May 8, 12
spread

                     (my job)




Tuesday, May 8, 12
Tuesday, May 8, 12
Tuesday, May 8, 12
HCD Connect is an online platform where
                     human-centered designers working on challenges
                     in low-income communities can share their
                     experiences, ask questions, and connect with
                     others working in similar geographic areas or on
                     similarly focused projects.




Tuesday, May 8, 12
Tuesday, May 8, 12
Tuesday, May 8, 12
let’s circle back a bit...




Tuesday, May 8, 12
Tuesday, May 8, 12
Introduction
 The HCD Process




Tuesday, May 8, 12
Tuesday, May 8, 12
downloaded
                                over 75,000 times

                                     in over
                                  200 countries

                                became a textbook
                            at schools like RISD & Yale

                               most importantly,
                     people around the world started using it!




Tuesday, May 8, 12
India: Visionspring
Tuesday, May 8, 12
Cambodia:
                     IDE-Cambodia
Tuesday, May 8, 12
Kenya:
                     WAZO
Tuesday, May 8, 12
we began hearing stories...
   spread feeling like a bit of a
    and began
                                                                                                 Right now I’m the only person
                                                                                                 I know in this country who
                                                                                                 uses this toolkit. If we could
    bottleneck...                                                                                share experiences, I would feel
                                                                                                 part of a community of people
                                                                                                 doing this work.


     so, we asked ourselves...                                                                   Majid Mirza
                                                                                                 Intern with MicroDrip in Pakistan




                           People wantedwemore schools continue to
  I didn’t realize how hard it        As  and other
  would be to train people. I would                apply design thinking and practice
  like to have more guidance on                    to social entrepreneurship, we
  how to train my colleagues on the
  HCD toolkit.             ---asking for on IDEO’s HCD toolkit from Sandy)
                                          more (take which could
                                         be integrated into the educational
                                                   experience for our students.
  Nicole Orillac                                   Michele Kahane

                           -- we were a bottleneck
  Acumen Fellow with Ayurvaid Hospitals in India   Social Innovation Professor, The New School




                                                   Hold workshops! There would be                I’ve never been to Kenya.
                                                   a huge demand for workshops to                I want to brainstorm with more
                                                   teach the HCD process.                        experienced people who’ve

                                                                                                 techniques.



                                                   Katy Mess                                     Jennifer Armstrong
                                                   Founder, Design for America in Chicago        Sophomore, University of Denver
                                                                                                 Intern with the 1010 Project in Kenya




Tuesday, May 8, 12
Tuesday, May 8, 12
How might we expand the impact of the
                                HCD Toolkit?




Tuesday, May 8, 12
Tuesday, May 8, 12
spread


                     Screenshots of HCD Connect

                     -- users
                     --stories
                     -- methods
                     --ask




Tuesday, May 8, 12
spread


                     Screenshots of HCD Connect

                     -- users
                     --stories
                     -- methods
                     --ask




Tuesday, May 8, 12
spread


                     Screenshots of HCD Connect

                     -- users
                     --stories
                     -- methods
                     --ask




Tuesday, May 8, 12
spread


                     Screenshots of HCD Connect

                     -- users
                     --stories
                     -- methods
                     --ask




Tuesday, May 8, 12
IDEO.org is a little nonprofit
                     with a big platform (maybe).

                     4 design challenges facing HCD Connect
                     & we need your help!




Tuesday, May 8, 12
How might we foster continued
                     engagement on HCD Connect?




Tuesday, May 8, 12
01
                     How might we foster continued
                     engagement on HCD Connect?




Tuesday, May 8, 12
spread




                     How might we foster continued engagement
                                on HCD Connect?




Tuesday, May 8, 12
How might we encourage submission of
                     quality content to HCD Connect?




Tuesday, May 8, 12
02
                     How might we encourage submission of
                     quality content to HCD Connect?




Tuesday, May 8, 12
mozilla badges            helping to solve
               & experiential learning   the school bus problem




Tuesday, May 8, 12
How might we make HCD Connect
                     more universally accessible?




Tuesday, May 8, 12
03
                     How might we make HCD Connect
                     more universally accessible?




Tuesday, May 8, 12
we’re in the early stages
                     of developing a crowd-
                     based add-on to the
                     HCD Connect platform
                     with in-context & in-
                     place translation
                     features.

Tuesday, May 8, 12
How might we empower a truly global
                     community via HCD Connect?




Tuesday, May 8, 12
04
                     How might we empower a truly global
                     community via HCD Connect?




Tuesday, May 8, 12
with your help!


Tuesday, May 8, 12
Tim Brown
                     IDEO CEO. IDEO.org board member.

                     “IDEO.org is looking to build out the capacity
                     for design in the social sector. This is a space
                     where giving up control is necessary: if you
                     want to participate and be involved in social
                     networks – what I think of as the ‘participation
                     economy’ – our old notions of designing
                     everything in a controlled way just don’t make
                     sense anymore."



Tuesday, May 8, 12
Thanks so much!

                     Questions?




Tuesday, May 8, 12

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Designing a better world with IDEO.ORG

  • 1. Hi. I’m Sean. And I’m from IDEO.org. Tuesday, May 8, 12
  • 2. Sean in the group shot. Tuesday, May 8, 12
  • 3. My background. Police investigator (young) Corporate lawyer (expensive friction) Graphic design program (dropout) Smallbean (technology & cultural preservation) Project Repat (hipster t-shirts) IDEO.org (knowledge manager & in-house counsel) Tuesday, May 8, 12
  • 5. Human-centered design is a process that begins with gaining deep empathy for a customer’s needs, hopes and aspirations for the future. Human-centered design helps us understand not only people and their needs but also the broader context that shapes their daily lives. Tuesday, May 8, 12
  • 8. IDEO has used the human-centered design process to tackle projects around the world. Tuesday, May 8, 12
  • 11. A few years ago, foundations started to see the potential for what human-centered design and the social sector could do together. They pushed IDEO to investigate. We turned the human-centered design process on ourselves. Tuesday, May 8, 12
  • 14. design foster spread Tuesday, May 8, 12
  • 25. spread (my job) Tuesday, May 8, 12
  • 28. HCD Connect is an online platform where human-centered designers working on challenges in low-income communities can share their experiences, ask questions, and connect with others working in similar geographic areas or on similarly focused projects. Tuesday, May 8, 12
  • 31. let’s circle back a bit... Tuesday, May 8, 12
  • 33. Introduction The HCD Process Tuesday, May 8, 12
  • 35. downloaded over 75,000 times in over 200 countries became a textbook at schools like RISD & Yale most importantly, people around the world started using it! Tuesday, May 8, 12
  • 37. Cambodia: IDE-Cambodia Tuesday, May 8, 12
  • 38. Kenya: WAZO Tuesday, May 8, 12
  • 39. we began hearing stories... spread feeling like a bit of a and began Right now I’m the only person I know in this country who uses this toolkit. If we could bottleneck... share experiences, I would feel part of a community of people doing this work. so, we asked ourselves... Majid Mirza Intern with MicroDrip in Pakistan People wantedwemore schools continue to I didn’t realize how hard it As and other would be to train people. I would apply design thinking and practice like to have more guidance on to social entrepreneurship, we how to train my colleagues on the HCD toolkit. ---asking for on IDEO’s HCD toolkit from Sandy) more (take which could be integrated into the educational experience for our students. Nicole Orillac Michele Kahane -- we were a bottleneck Acumen Fellow with Ayurvaid Hospitals in India Social Innovation Professor, The New School Hold workshops! There would be I’ve never been to Kenya. a huge demand for workshops to I want to brainstorm with more teach the HCD process. experienced people who’ve techniques. Katy Mess Jennifer Armstrong Founder, Design for America in Chicago Sophomore, University of Denver Intern with the 1010 Project in Kenya Tuesday, May 8, 12
  • 41. How might we expand the impact of the HCD Toolkit? Tuesday, May 8, 12
  • 43. spread Screenshots of HCD Connect -- users --stories -- methods --ask Tuesday, May 8, 12
  • 44. spread Screenshots of HCD Connect -- users --stories -- methods --ask Tuesday, May 8, 12
  • 45. spread Screenshots of HCD Connect -- users --stories -- methods --ask Tuesday, May 8, 12
  • 46. spread Screenshots of HCD Connect -- users --stories -- methods --ask Tuesday, May 8, 12
  • 47. IDEO.org is a little nonprofit with a big platform (maybe). 4 design challenges facing HCD Connect & we need your help! Tuesday, May 8, 12
  • 48. How might we foster continued engagement on HCD Connect? Tuesday, May 8, 12
  • 49. 01 How might we foster continued engagement on HCD Connect? Tuesday, May 8, 12
  • 50. spread How might we foster continued engagement on HCD Connect? Tuesday, May 8, 12
  • 51. How might we encourage submission of quality content to HCD Connect? Tuesday, May 8, 12
  • 52. 02 How might we encourage submission of quality content to HCD Connect? Tuesday, May 8, 12
  • 53. mozilla badges helping to solve & experiential learning the school bus problem Tuesday, May 8, 12
  • 54. How might we make HCD Connect more universally accessible? Tuesday, May 8, 12
  • 55. 03 How might we make HCD Connect more universally accessible? Tuesday, May 8, 12
  • 56. we’re in the early stages of developing a crowd- based add-on to the HCD Connect platform with in-context & in- place translation features. Tuesday, May 8, 12
  • 57. How might we empower a truly global community via HCD Connect? Tuesday, May 8, 12
  • 58. 04 How might we empower a truly global community via HCD Connect? Tuesday, May 8, 12
  • 60. Tim Brown IDEO CEO. IDEO.org board member. “IDEO.org is looking to build out the capacity for design in the social sector. This is a space where giving up control is necessary: if you want to participate and be involved in social networks – what I think of as the ‘participation economy’ – our old notions of designing everything in a controlled way just don’t make sense anymore." Tuesday, May 8, 12
  • 61. Thanks so much! Questions? Tuesday, May 8, 12